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Latest Asos and Adidas collaboration to take centre stage in four-day Paris pop-up
E-commerce giant Asos is teaming up with Adidas Originals for the duo's fifth collaborative collection, which this time will be at the centre of a four-day pop-up experience at the sportswear brand's Paris Champs-Élysées store, running from October 16 to 19. The event, which will showcase Collection 05, extends the partnership's physical retail...
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Adidas signs WNBA Rookie of the Year Olivia Miles
Adidas has signed Minnesota Lynx guard Olivia Miles, the newly named WNBA Rookie of the Year, to its basketball roster. Miles joins a line-up of Adidas women's basketball athletes that includes Kelsey Plum, Kahleah Copper and Chelsea Gray, the company announced on September 28, 2026. Terms of the deal were not disclosed. Miles ranked in the...
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Adidas manager Jochen Denninger dies at 57
Jochen Denninger, most recently vice president of marketing operations at Adidas, has died at the age of 57. Denninger passed away on August 23, according to a post on his LinkedIn profile published by his family on Tuesday. In the post, they expressed their “deepest gratitude” to his marketing operations team, manager Michelle Robertson, and...
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Adidas Originals kicks off Stan Smith revival, starting with LA City Series at Sporty & Rich
Adidas Originals has launched its Stan Smith City Series with an activation in Los Angeles. On Monday, the German sportswear giant hosted “A Classic Sunday” at the Sporty & Rich flagship on Melrose Avenue, marking the first stop in a multi-city rollout planned for the fall. Guests explored the Stan Smith City Series collection up close, with...
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Adidas partners with African Skate Community Waf. for Superstar ADV
Adidas has partnered with African skate community Waf. (Wafflesncream) to create a collaborative edition of the Superstar ADV. Marking the sportswear brand's first partnership with a Nigerian brand and its first with an African skate community, presale for the sneaker launches today ahead of its global release in October. Waf. was co-founded in...
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Spain's World Cup victory: new kit, sales surge for Adidas, and market challenges
The second star now has its place on the Spanish national team shirt. The emblem immortalises the team's second World Cup victory after defeating Argentina on Sunday. It joins the star commemorating the 2010 title win in South Africa. La Roja's kit, now featuring the second star above the crest, will hit the market in the coming weeks. Adidas,...
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From Louis Vuitton to Adidas and Silbon: fashion celebrates Spain's second World Cup win
Madrid – Spain’s dramatic FIFA World Cup victory over Argentina has triggered celebrations far beyond the football pitch, with leading fashion and luxury brands joining fans in marking the nation's historic second world title. Moments after Spain captain Rodri Hernández lifted the coveted FIFA World Cup trophy, presented by FIFA President Gianni...
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How Messi carried Adidas ahead of Nike in sportswear's media race
Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...
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Adidas Team apparel to be exclusively distributed by S&S in the US
S&S, a leading wholesale distributor of apparel and accessories in North America, has closed a deal to be the exclusive U.S. distributor for the Adidas Team apparel collection. The agreement reflects more than a decade of partnership between both companies. “This is an exciting new chapter in our relationship,” said Kendall Whitley, vice...
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Kick-off in Barcelona: Foot Locker and adidas host The Block Cup
US footwear retailer Foot Locker and German sportswear brand adidas have staged 'The Block Cup', a football and culture event in Barcelona, according to a press release. Held on 1 July at the Play Now Barcelona space, the event was created with Afrobrunch, a cultural platform that has supported the Afro community in Spain since 2022. The...
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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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Tracksuit jacket becomes air conditioning: Rick Owens and Adidas defy Parisian heat
Rick Owens, known for his dark, avant-garde collections, has collaborated with German sportswear giant Adidas for spring/summer 2027. The US designer showed his latest designs in Paris early on Thursday. The puffed-up jackets, created in collaboration with Adidas, particularly caught the eye. The black track jackets with the three stripes and...
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