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Adidas convinces investors with strong growth
Investors reacted positively on Thursday to the detailed quarterly figures from Adidas. By midday, the shares topped the firm DAX benchmark index with a gain of nearly 4 percent. For the first time since mid-August, they reached a peak of 165 euros, having fallen below 140 euros at the beginning of October. Following a recent weaker performance...
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Adidas raises full-year profit outlook to 2.5 billion euros after record Q3
German sportswear giant Adidas reported record financial results for the third quarter of 2026, supported by robust direct-to-consumer (DTC) expansion and double-digit apparel growth across its Performance and Lifestyle categories. Group revenues rose 9 percent to 7.25 billion euros (8.08 billion dollars) during the quarter, or 7 percent on a...
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Adidas Q3: Tariff refund and full-price sales drive growth
German sportswear brand Adidas has reported record top and bottom-line results for the third quarter of 2026, prompting the company to raise its full-year operating profit guidance. Based on preliminary figures, revenues increased 9 percent to a record 7.25 billion euros (8.14 billion dollars) in the third quarter. In currency-neutral terms,...
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Latest Asos and Adidas collaboration to take centre stage in four-day Paris pop-up
E-commerce giant Asos is teaming up with Adidas Originals for the duo's fifth collaborative collection, which this time will be at the centre of a four-day pop-up experience at the sportswear brand's Paris Champs-Élysées store, running from October 16 to 19. The event, which will showcase Collection 05, extends the partnership's physical retail...
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Adidas signs WNBA Rookie of the Year Olivia Miles
Adidas has signed Minnesota Lynx guard Olivia Miles, the newly named WNBA Rookie of the Year, to its basketball roster. Miles joins a line-up of Adidas women's basketball athletes that includes Kelsey Plum, Kahleah Copper and Chelsea Gray, the company announced on September 28, 2026. Terms of the deal were not disclosed. Miles ranked in the...
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Adidas takes Unrivaled from Under Armour in multi-year uniform deal
Adidas has signed a multi-year deal to become the official uniform and performance apparel partner of Unrivaled, the women's 3-on-3 basketball league, taking over a contract held since the league's launch by Under Armour. The partnership debuts on court at the start of Unrivaled's 2027 season, which begins in early 2027. Neither side disclosed...
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Adidas manager Jochen Denninger dies at 57
Jochen Denninger, most recently vice president of marketing operations at Adidas, has died at the age of 57. Denninger passed away on August 23, according to a post on his LinkedIn profile published by his family on Tuesday. In the post, they expressed their “deepest gratitude” to his marketing operations team, manager Michelle Robertson, and...
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Adidas Originals kicks off Stan Smith revival, starting with LA City Series at Sporty & Rich
Adidas Originals has launched its Stan Smith City Series with an activation in Los Angeles. On Monday, the German sportswear giant hosted “A Classic Sunday” at the Sporty & Rich flagship on Melrose Avenue, marking the first stop in a multi-city rollout planned for the fall. Guests explored the Stan Smith City Series collection up close, with...
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Adidas partners with African Skate Community Waf. for Superstar ADV
Adidas has partnered with African skate community Waf. (Wafflesncream) to create a collaborative edition of the Superstar ADV. Marking the sportswear brand's first partnership with a Nigerian brand and its first with an African skate community, presale for the sneaker launches today ahead of its global release in October. Waf. was co-founded in...
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Spain's World Cup victory: new kit, sales surge for Adidas, and market challenges
The second star now has its place on the Spanish national team shirt. The emblem immortalises the team's second World Cup victory after defeating Argentina on Sunday. It joins the star commemorating the 2010 title win in South Africa. La Roja's kit, now featuring the second star above the crest, will hit the market in the coming weeks. Adidas,...
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From Louis Vuitton to Adidas and Silbon: fashion celebrates Spain's second World Cup win
Madrid – Spain’s dramatic FIFA World Cup victory over Argentina has triggered celebrations far beyond the football pitch, with leading fashion and luxury brands joining fans in marking the nation's historic second world title. Moments after Spain captain Rodri Hernández lifted the coveted FIFA World Cup trophy, presented by FIFA President Gianni...
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Adidas Team apparel to be exclusively distributed by S&S in the US
S&S, a leading wholesale distributor of apparel and accessories in North America, has closed a deal to be the exclusive U.S. distributor for the Adidas Team apparel collection. The agreement reflects more than a decade of partnership between both companies. “This is an exciting new chapter in our relationship,” said Kendall Whitley, vice...
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