Bestseller jobs
Vero Moda launches FW26 collection with wool, corduroy and check patterns
Fashion brand Vero Moda presents its fall/winter 2026 collection, titled 'A Step Into Autumn'. The accompanying campaign was partly shot in Frederiksberg Gardens in Copenhagen. Credits: Vero Moda According to Vero Moda, the collection focuses primarily on knitwear and statement coats, featuring a combination of heavy and light knits. It...
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Colour breaks through: Pieces rethinks back-to-work wardrobe
Danish fashion brand Pieces has launched “From Her POV”, an autumn campaign that rethinks the classic back-to-work wardrobe with colour, volume and layering, according to a press release. The campaign consists of five looks selected by Belgian content creator Farah Rehman and is built around versatility. While recent seasons have leaned towards...
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Behind the lens: Selected unveils Kodak collaboration for Spring 2027
Some collections chase the moment; Selected wants to capture it. For Spring/Summer 2027, the Bestseller-owned brand builds its season around ‘Stories through the Lens’, a study in everyday moments seen through a distinctly Scandinavian perspective. The season balances softness and strength: relaxed tailoring, elevated casualwear and timeless...
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Bestseller invests 3 million dollars in regenerative agriculture in South Africa
Danish fashion conglomerate Bestseller has announced it is investing 3 million US dollars in the Regenerative Fund for Nature to support regenerative agriculture projects in South Africa’s Eastern Cape. The funds will be used to support local sheep farmers and shepherds, aiding them with land regeneration and enhancing overall living conditions...
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Fashion for Good launches new initiative to drive brand-driven decarbonisation
Fashion for Good has launched the Mass Balance Demonstrator, a new collaborative industry initiative to implement and scale a chain-of-custody system that traces biomass-based PET through textile supply chains. The project is part of the global innovation platform's broader goal of accelerating decarbonisation across the apparel sector. Today,...
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Vila launches new occasion collection
VILA unveils Symphony of Shapes – the Occasion SS26 collection – launching on 19 March 2026. Flowing dresses meet clean, tailored lines. Defined waists shape the look, while ruffles and voluminous sleeves add softness and motion. Bright notes and vibrant accents meet in harmony, and florals, dots, and delicate embroidery bring depth and texture....
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Mid-length: jorts and shorts as new staple piece at Selected
For spring/summer 2026, Selected is focusing on a silhouette that redefines familiarity: jorts and long shorts that finish just above the knee. This creates a precise line between nonchalance and tailoring. Whether in denim or a minimalist chino style, the new lengths form the basis of the season. Striped shirts create effortless everyday looks;...
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Topshop fuels European rollout with Bestseller and Wehkamp partnerships
Topshop is accelerating its relaunch in Europe through a new partnership with Danish fashion giant Bestseller and a rollout into Wehkamp, a multibrand retailer in the Netherlands. The two deals intend to serve Topshop’s wider purpose of strengthening its global presence, building on a similar approach the brand has already undertaken in specific...
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A sneak peek at Vila's spring campaign
Soft volumes meet clean lines. Defined waists balance fluid layers and considered proportions. Inspiration drawn from nature is woven into shape, surface, and detail. Lace and embroidery add texture, never noise. Draping and ruffles create quiet movement, while satin catches the light and linen grounds each look with effortlessness. The palette...
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8 Questions about Hypedrop: Bestseller's new innovative wholesale brand
Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...
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At CIFF, Selected unveils modular retail concept as global rebrand continues
At the ongoing edition of CIFF, Bestseller-owned Selected is stepping up its transformation, unveiling a new modular retail concept as it accelerates a broader European expansion strategy. The launch marks progress in the Danish brand’s transition from brand to label, with department store partnerships and shop-in-shop formats central to its...
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Bestseller launches new wholesale brand Hypedrop: weekly drops available for purchase, delivered within six weeks
Danish fashion group Bestseller is introducing a new brand specifically for wholesale. The brand, Hypedrop, “continuously listens to the market and translates demand directly into curated weekly product drops,” according to the press release. Hypedrop's collection is created using data analysis, digital design and AI-supported decision-making....
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