The first boutique was open on an offbeat block of San Francisco's Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. They named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-come-by goods. With its rapid growth and popularity, Hufnagel found the necessity to launch their own line, HUF, assimilating into one label what they felt epitomized skateboarding, streetwear, and sneaker fashion. Nearly a decade since its inception, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods. HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future. The range integrates material and construction inspired by those specific garments that have endured the test of time, resulting in a product sufficiently suited to handle the abuses sustained by skateboarding.