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SASSA launches STUDIO line: the missing piece in the lingerie market
The lingerie market has evolved in two directions: functional basics on one hand and elaborately staged lingerie collections on the other. A gap has emerged between them, one that is far removed from the customer's everyday life. This is precisely where SASSA STUDIO comes in, the new flagship line from the German lingerie specialist, offering...
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SASSA SS27: floral lace, soft tones and a new flagship line
Spring/summer 2027 is light, feminine and commercially well-conceived. To kick off the season, SASSA, the lingerie brand from Bad Urach with over 30 years of experience, is showcasing its new lingerie and swimwear collections. The launch of its flagship line, SASSA STUDIO, makes a clear statement. Soft tones, fine textures The SS27 season...
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Mexx: forty years of style, one clear new direction
The Dutch fashion house Mexx is giving its identity a clear direction. With Mexx Dutch By Design, the brand firmly establishes its premium position, rooted in forty years of heritage, designed for today. The line stands for what has always set Mexx apart: clothing that looks good without shouting. Authentic in character, confident in style and...
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HVEG Brands Group achieves B Corp certification for three brands
HVEG Brands Group is taking a significant step in its ESG strategy. With the B Corp certification of Bamboo Basics, Brams Workwear and Maison de Paris, the group further embeds responsible business practices at the core of its organisation. The certification underscores the collective ambition to make a structural positive impact on people, the...
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Mexx Spring/Summer '26
Mexx represents a casual and modern lifestyle. Having fun in an optimistic, open-minded, and inspiring way is central to this. For people who, just like us, live life to the fullest and prefer being real over being perfect. In 1986, Rattan Chadha merged his menswear brand Moustache and womenswear brand Emanuelle into a single brand. Both brands...
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Belt Fashion, part of HVEG Accessories Group, achieves ICS B-rating: a milestone in social responsibility and quality
Belt Fashion is proud to announce that its in-house production facility, located in the Netherlands, has recently undergone an ICS audit (Initiative for Compliance and Sustainability) and achieved an impressive B-rating. This score is a significant recognition of their commitment to social responsibility, quality, and compliance with...
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MAGIC Bodyfashion launches new styles
MAGIC Bodyfashion introduces new styles: • Posture Bra • Body Control Bermuda • V-Bra (kleur extensie) • Suedine Look legging • MAGIC Legging • MAGIC Tights MAGIC Bodyfashion extends Dream Shapers collection with new shapewear styles MAGIC Bodyfashion recently introduced two new highly corrective shapewear styles: the Posture Bra and the Body...
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Mexx owner RNF Group acquired by HVEG Fashion Group
Two Dutch fashion groups are joining forces: RNF Group is being acquired by HVEG Fashion Group, the parties announced in a press release. The acquisition still has to be approved by the Dutch Authority for Consumers and Markets. RNF Group owns, among others, Mexx, Fred de la Bretoniere and Shabbies. It also has licenses for the development and...
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MAGIC Bodyfashion Unveils New Fall Collections and Anniversary Innovations
MAGIC Bodyfashion introduces stylish and innovative fall styles with their updated Gloss and Low Back collections. This fall is all about sophisticated elegance and ultimate comfort with MAGIC Bodyfashion's new styles. Self-confidence and comfort At MAGIC Bodyfashion, we believe that every woman deserves to feel confident and comfortable. Our...
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MAGIC introduces trendy solution and new color additions
Summer is in full swing, and you may be wondering which solutions will best complement your summer outfits. MAGIC Bodyfashion has the perfect answer with their innovative styles, making it easier and more comfortable to create your summer look. They have recently launched a new solution: the Double Sticky Angel Bra. New in: Double Sticky Angel...
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Discover MAGIC's new outerwear collection: Bodycon
MAGIC Bodyfashion is launching a brand-new outerwear collection this month: the Bodycon Collection. Designed to be seen, this collection consists of three different styles that accentuate every woman's beautiful curves and silhouettes. The Bodycon Collection is designed for all figures, including pregnant women. The Bodycon Collection includes:...
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MAGIC introduces trendsetting nipple covers and expanded comfort line
MAGIC Bodyfashion is thrilled to announce the launch of its latest product, "Show Your Nipples," which debuted last month. This innovative solution caters to a growing trend and social movement where visible nipples are increasingly embraced as a natural and accepted part of everyday fashion. The fashion industry has seen a notable shift in...
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