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Independent spirit, shared energy: Inside New Balance’s expanding retail world
Step into any New Balance store today and you’ll notice it instantly: a balanced blend of heritage, community, and forward-looking energy. It’s a retail atmosphere shaped not only by design and product, but by the people who bring the brand’s values to life every day. As the US sportswear label accelerates its global expansion, these store teams...
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New Balance opens new store in SoHo, NYC
Sportswear brand New Balance is opening a new store in Soho, New York City. Opening its doors on October 23, the store launch comes a month after the brand reopened its flagship store in Flatiron. Interior of New Balance SoHo store Credits: New Balance The new 1,800-square-foot Soho store is said to reflect New Balance’s core principles of “...
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Sézane x New Balance: a limited-edition trainer for autumn
In October, Sézane and New Balance are collaborating for the first time on a pair of limited-edition trainers. Inspired by the 471 model, this pair is crafted with materials and colours designed for autumn days. The exclusive launch will be available in early October on Sezane.com, the app, and in a selection of our Sézane 'Apartments'. The...
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New Balance unveils revamped NYC flagship store
Sportswear brand New Balance has reopened its flagship store on 5th Avenue, New York City, which now features a completely redesigned store interior. Interior of New Balance's revamped flagship store in Flatiron, NYC Credits: New Balance Officially opening its doors on Friday, September 12, during New York Fashion Week, the new 2,200 square foot...
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Shaping sport and culture: Careers at New Balance
For more than a century, New Balance has stood as one of the few independently owned, family-led global players in the sports and lifestyle industry. Founded in 1906 as an arch support company, the brand has evolved into a powerhouse recognized not just for innovative footwear and apparel, but for its unwavering commitment to quality, integrity,...
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Rosalía, new global ambassador for New Balance
Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...
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How scarcity sells: New Balance's "once every 5 years" sneaker strategy
New Balance is preparing to release its Made in USA 1300JP trainer this May, marking the sixth iteration of a product strategy that has become a textbook case in scarcity marketing within the athletic footwear sector. The Boston-based company restricts availability of the model to once every five years, a deliberate constraint that has...
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New Balance comes to Munich and rolls out store conccept further in Germany
New Balance is rolling out its new store concept further in Germany and presenting it at a new and an existing location. The US sportswear label opened its first store in Munich, New Balance announced on Monday. The brand has been present at Neuhauser Straße 20 since April, with a retail space of 408 square metres. New Balance flagship in Munich...
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New Balance reopens Oxford Street store with new retail concept
Sportswear brand New Balance has reopened its London flagship store on Oxford Street, unveiling a fully redesigned retail concept aimed at rethinking the traditional shopping experience “by putting people, not products, at the centre”. The new premium experience builds on the brand’s new global retail concept and has been tailored for London,...
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IKKS and New Balance: New Spring-Summer 2025 Collection
There's a beautiful story between IKKS and New Balance, renewed every spring, aimed at all those for whom fashion is a playground . For Spring/Summer 2025, 10 new models have been added to the line, combining sporty inspiration with contemporary charm. Women's collection The 327 stands out for its confident design : oversized "N" logo, lugged...
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New Balance launches Fresh Foam BB v3 in collaboration with Bricks & Wood
New Balance has officially launched the Fresh Foam BB v3, the latest evolution in its basketball footwear line, blending performance innovation with lifestyle appeal. The silhouette was introduced earlier this year in a collaborative release with Los Angeles-based lifestyle label Bricks & Wood. Unveiled ahead of NBA All-Star Weekend in February,...
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New Balance expands ‘Made in UK’ collection
American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...
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