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Mercedes-Benz Fashion Week Tbilisi returns as a laboratory of identity, heritage and resistance

Strategically positioned between Europe and Asia, Tbilisi is a tapestry of historical layers. Soviet heritage, brutalist architecture and medieval churches coexist with a cultural scene linked to electronic music, independent art and new creative communities. This coexistence of references has made the Georgian capital a particularly interesting...

Fairs|Report

Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

Fashion

“Seeing and being seen”: heritage meets hyper-modernity at Visa Fashion Week Almaty

I had read about its history, its role on the Silk Road and the sheer scale of its territory, yet arriving in Almaty surpassed all expectations. The city unfolds at the foot of an imposing mountain range, which constantly frames an urban skyline dominated by modern glass skyscrapers. The latest edition of Fashion Week Almaty took place from...

Fashion

AW26 streetstyle: Denim trends in silhouette, wash and detail

Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...