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Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

Fashion

“Seeing and being seen”: heritage meets hyper-modernity at Visa Fashion Week Almaty

I had read about its history, its role on the Silk Road and the sheer scale of its territory, yet arriving in Almaty surpassed all expectations. The city unfolds at the foot of an imposing mountain range, which constantly frames an urban skyline dominated by modern glass skyscrapers. The latest edition of Fashion Week Almaty took place from...

Fashion

AW26 streetstyle: Denim trends in silhouette, wash and detail

Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...

Fashion |In pictures

AW26: Corsets and crinolines, the 18th century as a value driver

The autumn/winter 2026/2027 collections, presented during Paris Fashion Week in March 2026, revealed a common dynamic: the revival of 18th-century codes. These are not just a constant stylistic reference. They also offer a response to the current challenges in the luxury fashion sector. Three exhibitions (Palais Galliera, Musée des Arts Dé...