Nike most trusted apparel brand among Millennials and Generation Z

Millennials find it hard to trust companies, according to several recent studies. One of the most recent reports about this age group, published by global consultancy firm Deloitte, revealed that a staggering 67 percent of Millennials believe most companies have no ambitions beyond wanting to make money. But that doesn’t mean they can’t be loyal to a brand. According to a study with 27,000 US consumers aged 13-36, published earlier this month by YPulse, eight in ten respondents consider themselves loyal to one or more brands. Brands looking to be seen as trustworthy by this group should look no further than Nike. The American sportswear giant came first on YPulse’s list of most trusted brands by Millennials, and second on the list of most trusted brands by Generation Z consumers.