Partner Content
Fashion |Interview
‘Consistency is the masterclass’: bugatti Chief Brand & Commercial Officer Florian Wortmann on the brand's new momentum
A new form of impact emerges when brand identity and global sales increasingly intertwine. With the appointment of Florian Wortmann as chief brand and commercial officer, bugatti has made this synergy a top priority. Wortmann, who has already repositioned the company as chief brand officer, is now consistently driving the integration of product,...
Business
3 challenges when adapting Smart Merchandise Management
• “We already do this; our current process works.” • “We don’t have time or capacity for a project.” • “We’re small, we can still do it manually.” All three are reasonable. They’re also the three biggest reasons teams delay changes that would reduce workload, improve availability and grow sell-through. Below we unpack each challenge, the risks...