AI in Fashion

AI in the fashion industry? This technology promises to revolutionise design, production, and even the way we experience fashion. How to truly realise its potential and what are the implications that we need to be aware of? Read the latest artificial intelligence in fashion news here.

Business

Asos uses 'Test & React' model for exclusive Adidas collection

British online retailer Asos has launched a Design collection in collaboration with German sportswear giant Adidas, created using its Test & React model, which allows brands to quickly respond to trends. Traditionally, it takes an average of three to six months from the moment a collection is designed to the moment it hits the shelves. Faster...

ManagementFeatured

Truss secures investment from FIGR Ventures

UK-based resale fashion tech start-up Truss, which is looking to revolutionise the fashion industry by powering resale with AI-enabled data infrastructure, has secured 300,000 pounds in investment from FIGR Ventures. In a statement, Truss said with the new 300,000-pound capital it has also secured critical match-funding to activate a 1.1 million...

Fashion

Puma and Manchester City launch AI football kit design platform

Sports company Puma has teamed up with Manchester City football team to launch an innovative AI kit design platform, giving fans the chance to design the club’s official Third kit for the 2026/27 season. The new Puma AI creator tool, powered by co-creation platform DeepObjects, allows fans to design their dream Manchester City kits using text...

Business

Amazon launches AI models to challenge rivals

Amazon on Tuesday unveiled a suite of artificial intelligence models in its boldest move yet to compete with tech giant rivals in the fast-growing generative AI sector. The launch of its own line of foundation models marks Amazon's latest push to strengthen its position against forerunners Microsoft, Google, Meta and OpenAI, the creator of...

BusinessPartner Content

How Lectra’s AI-Powered Innovations Unlock Sustainability in Fashion?

In today’s fast-paced fashion landscape, brands face the dual challenge of keeping up with consumer demand for personalization and speed while reducing their costs. At the forefront of tackling these challenges is Lectra, a pioneering player in Industry 4.0 solutions, whose innovations leverage AI, IoT, and Big Data to streamline production...

Business|Study Featured

From creative to strategic: The impact of AI on the fashion industry according to Euromonitor

Generative AI (Gen AI) has evolved from an emerging innovation to an indispensable strategic component for the fashion industry. According to the latest report from Euromonitor International, this technology is redefining creative processes and customer interaction, marking a turning point in how fashion businesses operate. Summary • Generative...

Business

Even handicraft marketplace Etsy needs AI to compete, says CEO

The web platform Etsy is famous for selling cutesy handmade arts and crafts, but even a company that relies on a cottage industry of artisans is increasingly undergirded by artificial intelligence, its CEO told AFP on Tuesday. "You couldn't run Etsy without AI," Josh Silverman said on the sidelines of the Web Summit tech event in Lisbon. Etsy...

Business|Report Featured

Navigating the new fashion landscape in 2025

The global fashion industry is bracing for a pivotal year in 2025, as structural changes in consumer behavior and macroeconomic headwinds force a fundamental rethink of traditional growth strategies. According to the latest BoF - McKinsey State of Fashion 2025 report, the industry faces a sobering reality: just 20 percent of executives expect...

ManagementFeatured

Autone raises 17 million US dollars in Series A funding

London-based AI-powered inventory management platform Autone, which helps retailers predict demand, reduce waste and increase sales, has raised 17 million US dollars in Series A funding. The round was led by General Catalyst, alongside all existing investors from its seed round, including Speedinvest, YCombinator, Seedcamp, 2100VC, Motier,...

BusinessPartner Content

WAIR’s Amsterdam event unites fashion leaders for AI

Fashion tech leader WAIR recently hosted a high-profile international business event in Amsterdam, drawing their client representatives from iconic brands like Ralph Lauren, Wolford, Steve Madden Europe, VF Corporation and others. The two-day event, dubbed “The WAIR Journey,” offered an exciting blend of business insights, industry...

ManagementFeatured

Vestiaire Collective announces AI advancements and tech appointments

Resale fashion platform Vestiaire Collective is continuing to invest in Artificial intelligence (AI) driven technologies with a new AI-powered search engine, alongside the arrival of two tech veterans to further develop and implement its tech strategy globally. Stacia Carr joins Vestiaire Collective as the company’s new chief technology and...

Business

Meta reveals augmented reality glasses, Orion

Meta, always at the forefront of innovation, has once again revolutionised the digital world by unveiling its augmented reality (AR) glasses, Orion. Revealed at its Meta Connect conference, this device could one day replace smartphones, and has the potential to open up new perspectives for the fashion sector. By combining the latest advances in...