AI in Fashion

AI in the fashion industry? This technology promises to revolutionise design, production, and even the way we experience fashion. How to truly realise its potential and what are the implications that we need to be aware of? Read the latest artificial intelligence in fashion news here.

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Business|Interview

AI in fashion: How Playar uses XR and AI for immersive experiences and storyliving

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. For the ‘AI in Fashion’ series, FashionUnited speaks with Justin-Caine Cavanas, XR and AI lead at Playar, a company specialising in immersive experiences. 1. Who are you and what do you do? I am...

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Business

Sergio Hudson partners with AI try-on firm Spreeai

American designer Sergio Hudson has partnered with AI try-on technology firm Spreeai. The partnership, which goes live on December 19, sees Sergio Hudson US customers accessing Spreeai's AI-powered platform via Sergio Hudson’s e-commerce website to try on the designer’s latest collection digitally. “I’m thrilled to officially partner with Sergio...

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Business

Making structure effective: AI as a cost lever in the fashion industry

However high the cost pressure may be, compromising on quality is not an option in the fashion industry. A reliable planning rhythm, a robust data foundation and practical AI building blocks reduce friction costs along the fashion value chain. Thoughtful governance is key during implementation to ensure that savings potential is realised in...

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Business

Future Snoops: “AI can become one of the most powerful sustainability tools we have”

“The future isn’t predetermined. The impact of AI depends entirely on how we choose to use it. If we’re intentional, if we design responsibly and act with purpose, AI can become one of the most powerful drivers of sustainability in the decade ahead,” said Emma Grace Bailey, director of sustainability at Future Snoops (FS), during the trend...

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Business|Opinion

What AI experts and enthusiasts expect for fashion and retail in 2026

2026 is approaching fast. FashionUnited asks six AI experts what they expect from artificial intelligence in fashion and retail: 2026 AI Predictions for Fashion and Retail: FashionUnited’s Expert Outlook 1. Carmen Martínez Ferrer, senior data analyst at Farfetch and founder of @thedatafashionbrief As Senior Data Analyst at luxury webshop...

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Business|Interview

AI in Fashion: How Hunkemöller uses AI for customer insight, price optimisation and store clustering

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. In this edition of the AI in Fashion series, FashionUnited speaks with Gordon Smit, the technology director of Dutch lingerie company Hunkemöller. 1. How do you view AI and what does Hunkemöller use it...

Fashion

Google launches virtual apparel try-on tool in the UK and India

Technology giant Google has rolled out its virtual try-on tool for apparel in the UK and India, ahead of the festive season, which allows online shoppers to see how clothing would look on them by simply uploading a photo. The tool, which is already available in the US, allows users to try on tops, bottoms, dresses, jackets and even shoes across...

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Business

Chinese smart glasses firms eye overseas conquest

In China, AI glasses let the wearer pay in shops with just a glance at a QR code and a voice command, as a growing number of companies look to conquer both growing domestic and overseas markets. Interest in smart eyewear is soaring worldwide after more than a decade of stalled promise, with advances in artificial intelligence sparking a fresh...

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Business

DHL strengthens partnership with HappyRobot for improved operational efficiency & customer communications

Logistic provider DHL Group is speeding up its company-wide AI strategy through a new partnership between its contract logistics division, DHL Supply Chain, and the AI startup HappyRobot. The partnership is said to underline a key step in rolling out agentic AI to streamline operational communication and improve its customer experience and...

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AI ecommerce startup Onton raises 7.5 million US dollars

AI ecommerce startup Onton has successfully raised 7.5 million US dollars to reimagine and streamline the online shopping experience. In a seed funding round led by Footwork, with participation from Liquid 2, Parable Ventures, 43, and more, the funding round brings Onton’s total funding to approximately 10 million US dollars. Onton aims to use...

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Business

AI, AI, who is the most stylish in the land?

Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...

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Fashion

Topshop to headline world’s first AI-driven catwalk showcase

British fashion brand Topshop is continuing its revival by headlining the world’s first AI-driven, immersive, shoppable catwalk experience by THG Studios, the creative marketing agency from e-commerce solutions provider THG Ingenuity. The fashion event will take place on February 26, 2026, in collaboration with headline sponsor, PayPal and...