AI in Fashion

AI in the fashion industry? This technology promises to revolutionise design, production, and even the way we experience fashion. How to truly realise its potential and what are the implications that we need to be aware of? Read the latest artificial intelligence in fashion news here.

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Business|UPDATE

Amazon confirms reports, announcing 16,000 layoffs amidst AI & efficiency restructuring plan

Amazon has announced that it will be making 16,000 roles redundant across its global company,confirming media reports that had been circulating since last Friday. The announcement marks the second major round of layoffs made by the tech and e-commerce giant over the past four months, in line with Amazon’s broader aim to streamline its operations...

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Business

Phia secures 35 million dollars in series A funding to scale AI shopping platform

Phia, the AI-driven shopping agent co-founded by Phoebe Gates and Sophia Kianni, has secured 35 million dollars in series A funding. Led by Notable Capital, with support from Khosla Ventures and Kleiner Perkins, the round values the 10-month-old startup at 185 million dollars. Since its April 2025 debut, Phia has scaled to over one million users...

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Business

Amazon expected to cut thousands of corporate jobs

Amazon is expected to announce a second round of job cuts as early as Tuesday this week, in line with the e-commerce and tech giant’s wider restructuring efforts, which include efforts to reduce its corporate workforce by 30,000, according to US media reports. Equal to approximately 10 percent of its corporate workforce, the news comes months...

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Business

Brunello Cucinelli launches new e-commerce platform

Italian luxury brand Brunello Cucinelli has launched a new e-commerce platform underpinned by artificial intelligence (AI), which is now available in Italy, the UK, and the US, ahead of a rollout to other markets in the coming months. In a statement, the Italian brand said the new e-commerce platform is an evolution of the site...

Retail

Stitch Fix launches new Compliment Guarantee to help boost confidence

Online personal styling service Stitch Fix has launched a new guarantee to help reinforce the notion that great style goes further than just clothes, but that it is also about showing up confidently. Introduced ahead of National Compliments Day on January 24, Stitch Fix has introduced a ‘Compliment Guarantee.’ Designed to combat the...

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Business|Interview

AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

AI commerce is quickly becoming a norm in fashion. As consumers increasingly turn to AI assistants for product discovery and recommendations, brands are being encouraged to rethink their approach to digital shopping journeys. Traditional search and e-commerce funnels are shifting towards AI-led experiences that prioritise speed, relevance and...

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A fish named Fred introduces reverse heritage marketing concept

With its series ‘The Lost Tapes’, A fish named Fred is launching an innovative marketing strategy called reverse heritage marketing. The concept was developed by founder and brand builder Rob Schalker. It creates an artificial yet credible history instead of drawing on existing nostalgia. This is a creative form of "fashiontainment". The project...

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Fairs

The relevance of trade fairs and innovation in times of economic uncertainty

A recent panel discussion regarding the upcoming Techtextil and Texprocess 2026 trade fairs highlighted a critical turning point for the textile industry. The discussion brought together four industry experts to address how innovation serves as a tool for resilience during global economic uncertainty. Olaf Schmidt, vice president textiles and...

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Business

AI shopping: Shopify and Google introduce standard for purchases via AI agents

The use of AI for product discovery, comparison, and purchasing is gaining significant momentum, and Shopify is strategically capitalizing on this trend. Together with Google, the company has introduced the Universal Commerce Protocol (UCP): an open standard that allows AI agents to handle purchases directly with brands. The protocol operates...

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Retail

NRF 2026: Five tech start-ups reshaping retail landscape

As the global fashion industry navigates a transformative period defined by technological integration and sustainability mandates, the NRF 2026 Innovators Showcase has emerged as a critical hub for next-generation solutions. Taking place at the Jacob K. Javits Convention Center in New York from 11 to 13 January, the event highlights companies...

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Business

JD Sports to allow US shoppers to purchase through AI platforms

The JD Group is due to enable US customers to purchase products through AI platforms. The sportswear retailer has announced a global agreement with digital commerce platform provider Commercetools and Stripe to allow for one-click purchases on platforms such as Gemini and ChatGPT. The company will leverage the duo’s Agentic Commerce Suite (ACS)...

Fashion

AI pendants back in vogue at tech show after early setback

Pendants and brooches packed with artificial intelligence abounded at the Consumer Electronics show, using cameras and microphones to watch and listen through the day like a vigilant personal assistant. The return of the wearable tech comes about a year after the discontinuation of a Humane AI Pin panned by reviewers after it was launched amid...