AI in Fashion

AI in the fashion industry? This technology promises to revolutionise design, production, and even the way we experience fashion. How to truly realise its potential and what are the implications that we need to be aware of? Read the latest artificial intelligence in fashion news here.

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Opportunities for Italian luxury grow in India

The Indian market has room for Italian products, spanning from mechanics and luxury to cars and food, including wine and oil. “This is the new frontier for 'Made in Italy',” senator Adolfo Urso, minister for business and 'Made in Italy' (Mimit), emphasised yesterday. He was visiting the Italian pavilion at the AI Impact Summit in New Delhi,...

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Retail Insights Report 2025: The evolution of buying in fashion retail

Fashion retail has reached a structural inflection point as the industry shifts from intuition-based buying to data-first decision-making. According to the 'Retail Insights Report 2025' by US-based B2B platform NuORDER by Lightspeed, 68 percent of senior retail leaders now rely on quantitative data as their primary forecasting tool. The study,...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

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Archive introduces AI capabilities to optimise business operations

Resale tech provider Archive has unveiled a collection of new AI capabilities with the intention of scaling its operations and providing brands with a stronger foundation for resale. Under the umbrella ‘Archive Intelligence’, the new features address warehouse management, with the goal of optimising logistic costs and customer outcomes, and...

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Walmart results expected to highlight big plans for AI

Fresh off of achieving a $1 trillion market value, Walmart will report earnings Thursday as markets look for signs the retail giant can accelerate growth with the aid of artificial intelligence. The results cover the crucial fourth quarter comprising the holiday shopping season and will be the first with Chief Executive John Furner, who ascended...

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Debenhams partners with PayPal on AI shopping assistance

Debenhams Group is accelerating its adoption of artificial intelligence (AI) through a new partnership with PayPal. The payment provider will be working with Debenhams on implementing an AI-powered shopping assistant that will allow customers to receive personalised recommendations and check out all through PayPal’s app. Through the partnership,...

Fashion

Data fears and tech resentment greet AI wearable's Europe launch

Newly landed in Europe after a stormy reception in America, startup Friend's chatbot-powered, always-listening pendants are stirring concerns over compliance with tough EU data rules as well as anti-AI resentment. Many metro stations in Paris have in recent weeks been plastered with Friend's ads, picturing the round white device with promises...

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CFDA and OpenAI launch Innovation Hub to develop AI solutions for fashion

The Council of Fashion Designers of America (CFDA) has teamed up with OpenAI on a two-year initiative that looks to bring AI tool builders together with CFDA members, with the goal of driving creativity and growth across the industry. As part of the partnership, the duo have launched the Innovation Hub, described as a “designer-centric approach...

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Fashion

Future Snoops: five macro trends fashion brands need to watch towards 2028

Each January, trend forecasting agency Future Snoops (FS) publishes its macro trends, outlining long-term cultural shifts over the next two years. The trends examine how ideas move through interconnected cultural systems and influence lifestyles and industries, including fashion. Looking ahead to 2028, the macro trends suggest a delicate...

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N4XT Experiences partners with SAP to drive new digital & retail infrastructure for NYFW

N4XT Experiences, one of the organisations behind New York Fashion Week (NYFW), has signed a new multi-season partnership with SAP to enhance the digital, retail, and experiential infrastructure of NYFW and N4XT’s recently launched NYFW Collections platform. Under the agreement, SAP will serve as N4XT’s official technology and co-innovation...

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The Fabricant receives European support for AI project to improve fashion industry

The European Union is providing financial support to the Amsterdam-based fashion-tech company The Fabricant for the development of an AI-driven initiative. In collaboration with the University of the Arts London (UAL), the Image to Pattern project focuses on automating the conversion of design sketches into production-ready patterns, according...

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Amazon plans to invest 200 billion dollars in AI and chips

Amazon is surpassing even its high-spending tech rivals with its planned investments. The retail giant plans to invest around 200 billion dollars this year in AI, chips, robotics and satellites. The figure was difficult for investors to digest. The company's shares fell by more than ten percent in after-hours trading. According to Amazon's chief...