AI in Fashion

AI in the fashion industry? This technology promises to revolutionise design, production, and even the way we experience fashion. How to truly realise its potential and what are the implications that we need to be aware of? Read the latest artificial intelligence in fashion news here.

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Chainbalance AI for even Smart(-er) Replenishment

In today’s fashion industry, keeping shelves filled without overstocking has become a high-stakes balancing act. Shorter collection cycles, different store formats, volatile demand, promotions, weather swings all of it hits your inventory at once. Static rules and gut feeling simply can’t keep up. This is exactly where Chainbalance AI steps in:...

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AI moves into fashion’s C-suite

As fashion navigates economic uncertainty and technological disruption, the C-suite is being redrawn. Artificial intelligence is no longer confined to design studios or marketing dashboards, it is now reshaping executive leadership itself. At Kering, CEO Luca de Meo last week appointed the group’s first chief digital, AI & IT officer, Pierre...

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When AI shares incorrect information, 58 percent of shoppers blame the brand

It’s no big secret that artificial intelligence is changing the face of retail. Applicable at nearly every stage of the broader product lifecycle, more and more consumers across the globe are using large language models (LLMs) from ChatGPT to Gemini for online shopping. Turning to AI to discover, compare, and select which products from which...

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Venture capital is reclassifying fashion companies as technology bets

The first quarter of 2026 has confirmed a structural shift in how venture capital evaluates the fashion industry. Investors are increasingly backing platforms and infrastructure rather than brands, and the capital flows reflect it. Over 620 million dollars raised in Q1 2026 In the opening three months of the year, fashion-adjacent startups have...

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Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...

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Retail merchandising: An AI-driven transformation for tomorrow's professionals

For future retail merchandising professionals, a recent report from McKinsey & Company signals a fundamental shift: agentic AI—autonomous systems that can make decisions and take actions—is poised to reshape the industry. This is especially critical for students to understand, as McKinsey notes that today's merchants spend considerable time on...

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Efficiency in logistics: Zalando rolls out Nomagic AI robots across Europe

Zalando is supercharging its logistics backbone with the roll-out of up to 50 AI-driven Nomagic robots across its European fulfilment network. This expansion also introduces a world-first solution to one of the industry's toughest hurdles: the automated handling of shoeboxes. Enhancing the customer & employee experience The robotic units,...

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Debenhams Group reportedly enacts redundancies in move to AI imagery

Debenhams Group has reportedly carried out a handful of redundancies as it expands the use of artificial intelligence (AI) across image creation. According to sources for Drapers, less than five redundancies have taken place to date within the studio department, which includes photography, hair and makeup, retouching, casting and production. The...

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Joor Integrates Proprietary AI Tool into Shoppable Fall ‘26 Women’s Trend Report—Empowering Retailers to Buy into Key Seasonal Fashion Trends Like Never Before

Following the FW26 designer womenswear collections shown in New York, London, Milan and Paris, JOOR identifies six must-have fashion trends and matches these to shoppable styles curated from the millions of products on the JOOR platform using a new exclusive JOOR-developed AI tool. As the fashion industry’s leading wholesale platform, JOOR...

Fashion

Jeanologia launches AI-powered laser design tool for denim

Denim specialist Jeanologia has launched a new laser tool powered by artificial intelligence (AI) created to extract precise denim designs directly from a picture. Dubbed ‘Billy AI’, the tool intends to address the long process of translating a vintage denim garment into a laser design ready for production, reducing the time span to just...

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‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

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Zalando fully embraces AI: 90 percent of content now created by machines

During a presentation of the annual results, co-founder and co-chief executive officer Robert Gentz (CEO) stated that more than 90 percent of Zalando's content is now generated using artificial intelligence. This allows the company to produce 70 percent more content than a year ago without increasing costs, reports Emerce. AI is also changing...