AI in Fashion

AI in the fashion industry? This technology promises to revolutionise design, production, and even the way we experience fashion. How to truly realise its potential and what are the implications that we need to be aware of? Read the latest artificial intelligence in fashion news here.

Fashion

Google launches virtual apparel try-on tool in the UK and India

Technology giant Google has rolled out its virtual try-on tool for apparel in the UK and India, ahead of the festive season, which allows online shoppers to see how clothing would look on them by simply uploading a photo. The tool, which is already available in the US, allows users to try on tops, bottoms, dresses, jackets and even shoes across...

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Chinese smart glasses firms eye overseas conquest

In China, AI glasses let the wearer pay in shops with just a glance at a QR code and a voice command, as a growing number of companies look to conquer both growing domestic and overseas markets. Interest in smart eyewear is soaring worldwide after more than a decade of stalled promise, with advances in artificial intelligence sparking a fresh...

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DHL strengthens partnership with HappyRobot for improved operational efficiency & customer communications

Logistic provider DHL Group is speeding up its company-wide AI strategy through a new partnership between its contract logistics division, DHL Supply Chain, and the AI startup HappyRobot. The partnership is said to underline a key step in rolling out agentic AI to streamline operational communication and improve its customer experience and...

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AI ecommerce startup Onton raises 7.5 million US dollars

AI ecommerce startup Onton has successfully raised 7.5 million US dollars to reimagine and streamline the online shopping experience. In a seed funding round led by Footwork, with participation from Liquid 2, Parable Ventures, 43, and more, the funding round brings Onton’s total funding to approximately 10 million US dollars. Onton aims to use...

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AI, AI, who is the most stylish in the land?

Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...

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Fashion

Topshop to headline world’s first AI-driven catwalk showcase

British fashion brand Topshop is continuing its revival by headlining the world’s first AI-driven, immersive, shoppable catwalk experience by THG Studios, the creative marketing agency from e-commerce solutions provider THG Ingenuity. The fashion event will take place on February 26, 2026, in collaboration with headline sponsor, PayPal and...

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FS live webinar: AI's climate reality

Our new webinar series - Sustainability: No Filter - is your ticket to uncovering the hidden truths about sustainable design. Whether you're doubling down on recycled content or wondering what certification suits you best, these 30 mythbusting minutes reveal what actually works. Setting you up for a thriving tomorrow, without all the greenwash....

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Retail

Tech for Retail Awards 2025: Innovations revolutionising the shopping experience

At the 'Tech for Retail 2025' trade fair in Paris, Albatross, Neuralk, POWER.xyz, and Dealt were recognised for their technological innovations. The start-ups impressed with real-time AI, predictive analytics, generative 3D content and home-related services. These solutions are designed to make retail more efficient, personalised, and...

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How resilient supply chains will define fashion’s winners in 2026

For years, fashion and apparel brands have measured supply-chain performance by two metrics: speed and cost. But as we head into 2026, the brands that outperform won’t be the fastest or the cheapest. They’ll be the ones built to absorb whatever comes next. As one of my favorite quotes from Rocky Balboa puts it: “It’s not about how hard you hit....

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Kantar report: AI, retail media and 'treatonomics' to reshape fashion in 2026

As 2026 approaches, fashion is entering a new strategic cycle. The Kantar Marketing Trends 2026 report outlines its key features: the rise of AI agents; the structural transformation of retail; a revolution in creativity; cultural fragmentation; and the emergence of micro-communities. These forces are profoundly transforming how brands emerge,...

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Albatross raises 12.5 million USD for AI model that reinvents product discovery

Albatross, a Zurich-based AI company founded by former Amazon AI leaders, has successfully raised 12.5 million US dollars in new funding to develop an AI model for real-time product discovery. Designed to serve as a model that continuously learns from live consumer behaviour, the platform aims to replace static product recommendations. The...

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Retail

Target set to launch first-ever curated shopping experience in ChatGPT

Target is set to launch a new shopping experience with an advanced AI chatbot, ChatGPT, as part of its ongoing efforts to leverage AI to enhance the customer journey. Launching in time for the holiday season, the new Target app in ChatGPT will offer a full shopping experience, where customers will be able to browse and purchase multiple products...