AI in Fashion

AI in the fashion industry? This technology promises to revolutionise design, production, and even the way we experience fashion. How to truly realise its potential and what are the implications that we need to be aware of? Read the latest artificial intelligence in fashion news here.

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Business

Zalando fully embraces AI: 90 percent of content now created by machines

During a presentation of the annual results, co-founder and co-chief executive officer Robert Gentz (CEO) stated that more than 90 percent of Zalando's content is now generated using artificial intelligence. This allows the company to produce 70 percent more content than a year ago without increasing costs, reports Emerce. AI is also changing...

BusinessPress Release

Alvanon to host webinar on preparing fashion brands for the rise of agentic commerce

Sizing and fit specialist Alvanon will host a webinar on March 17 exploring how the emergence of “agentic commerce” could reshape the apparel industry and what brands can do to prepare. The online session, titled “Are You Ready for Agentic Commerce?”, will examine how AI-powered shopping agents are beginning to research, compare and select...

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Business|Interview

Zalando's Eloisa Siclari: “We play in a different league to the Asian platforms”

Madrid – On March 12, Zalando will present its 2025 annual results and its outlook for the new 2026 financial year. Ahead of this announcement, FashionUnited interviewed Eloisa Siclari, Zalando's general manager for the entire Southern Europe region, discussing the online fashion giant's performance over the past year and its plans for evolution...

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Business

OpenAI raises 110 billion dollars in record funding round

OpenAI announced Friday a massive $110 billion funding round valuing the ChatGPT maker at $730 billion, with SoftBank, Nvidia and Amazon each making multi-billion-dollar commitments as the artificial intelligence company races to meet surging global demand. The investment round - one of the largest in Silicon Valley history - includes $30...

Fashion

‘World’s first’: Topshop and THG Studios host AI-driven shoppable catwalk

Topshop ventured into new realms this week, hosting an AI-driven shoppable catwalk via ‘Front Row AI’, an event app built by THG Ingenuity. Certified as a “world’s first”, the event transitioned the catwalk into a shoppable ecosystem, allowing users to interact with the show, try-on virtual outfits and purchase looks directly from the runway....

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Fairs

EuroShop trends: from natural wallpaper to AI-powered real-time analysis

1,800 exhibitors, 18 exhibition halls and countless innovations for the retail of tomorrow. Anyone wanting to keep track at EuroShop needs a trained eye. This is exactly what trend scout Alex Gehle and retail expert Chris Zorn from the interior design company Knoblauch offered with their expo tour, “Spotting the bold”, at the Düsseldorf trade...

BusinessPress Release

Antavo steps into motion with Vivobarefoot to launch a new global loyalty programme

Founded in the UK, Vivobarefoot is a pioneer of minimalist footwear inspired by natural human movement. Known for its science-led design and focus on sustainability, repair, and education, the brand challenges conventional footwear to reconnect people with nature, health, and freedom of movement. Vivobarefoot has partnered with Antavo, the...

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Business

Opportunities for Italian luxury grow in India

The Indian market has room for Italian products, spanning from mechanics and luxury to cars and food, including wine and oil. “This is the new frontier for 'Made in Italy',” senator Adolfo Urso, minister for business and 'Made in Italy' (Mimit), emphasised yesterday. He was visiting the Italian pavilion at the AI Impact Summit in New Delhi,...

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Business

Retail Insights Report 2025: The evolution of buying in fashion retail

Fashion retail has reached a structural inflection point as the industry shifts from intuition-based buying to data-first decision-making. According to the 'Retail Insights Report 2025' by US-based B2B platform NuORDER by Lightspeed, 68 percent of senior retail leaders now rely on quantitative data as their primary forecasting tool. The study,...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

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Business

Archive introduces AI capabilities to optimise business operations

Resale tech provider Archive has unveiled a collection of new AI capabilities with the intention of scaling its operations and providing brands with a stronger foundation for resale. Under the umbrella ‘Archive Intelligence’, the new features address warehouse management, with the goal of optimising logistic costs and customer outcomes, and...

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Business

Walmart results expected to highlight big plans for AI

Fresh off of achieving a $1 trillion market value, Walmart will report earnings Thursday as markets look for signs the retail giant can accelerate growth with the aid of artificial intelligence. The results cover the crucial fourth quarter comprising the holiday shopping season and will be the first with Chief Executive John Furner, who ascended...