AI in Fashion

AI in the fashion industry? This technology promises to revolutionise design, production, and even the way we experience fashion. How to truly realise its potential and what are the implications that we need to be aware of? Read the latest artificial intelligence in fashion news here.

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The Fabricant Global AI Design Competition for Fashion Students and Graduates

The Fabricant has launched Design Forward 26, a global open competition inviting fashion students and recent graduates to build a full AI-native collection — with free platform access provided to every entrant. Submissions are open now through 29 April 2026. The competition is built on a direct premise: access to professional tools should not...

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From shoe company to AI: Allbirds' stock surge loses steam

The stock market surge of the former shoe company Allbirds, following its surprising pivot to the artificial intelligence (AI) business, is losing steam. The stock fell by more than 35 percent on Thursday after its price had previously increased approximately sevenfold. Allbirds was once a popular shoe brand, particularly in tech circles, which...

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Brunello Cucinelli closes first quarter with revenues up 8 percent

Brunello Cucinelli closed the first quarter of 2026 with total revenues of 369.1 million euros (431.3 million dollars), representing an increase of +14 percent at constant exchange rates and +8.1 percent at current exchange rates. The company achieved an excellent performance in the retail channel, increasing by +20.1 percent at constant...

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AI can help fashion brands grow internationally, but only if it solves the right problems

AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...

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Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

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Critical Materials Innovation Hub partners with Amazon to accelerate material circularity & supply chain resilience

The Critical Materials Innovation Hub (CMI), an initiative led by the US Department of Energy (DOE) Ames National Laboratory, has entered into a new collaboration with online giant Amazon to help advance solutions that drive material circularity, especially the recovery and recycling of key materials such as battery-grade graphite. Through the...

Retail

Study: European retail grapples with AI implementation

Artificial intelligence (AI) is regarded as a key future technology in European retail. However, a recent study by London-based market research firm Retail Economics and Swedish technology provider Voyado reveals a significant gap between strategic ambition and practical implementation within the sector. The report, “The State of AI in European...

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Chainbalance AI for even Smart(-er) Replenishment

In today’s fashion industry, keeping shelves filled without overstocking has become a high-stakes balancing act. Shorter collection cycles, different store formats, volatile demand, promotions, weather swings all of it hits your inventory at once. Static rules and gut feeling simply can’t keep up. This is exactly where Chainbalance AI steps in:...

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AI moves into fashion’s C-suite

As fashion navigates economic uncertainty and technological disruption, the C-suite is being redrawn. Artificial intelligence is no longer confined to design studios or marketing dashboards, it is now reshaping executive leadership itself. At Kering, CEO Luca de Meo last week appointed the group’s first chief digital, AI & IT officer, Pierre...

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Retail|REPORT

When AI shares incorrect information, 58 percent of shoppers blame the brand

It’s no big secret that artificial intelligence is changing the face of retail. Applicable at nearly every stage of the broader product lifecycle, more and more consumers across the globe are using large language models (LLMs) from ChatGPT to Gemini for online shopping. Turning to AI to discover, compare, and select which products from which...

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Venture capital is reclassifying fashion companies as technology bets

The first quarter of 2026 has confirmed a structural shift in how venture capital evaluates the fashion industry. Investors are increasingly backing platforms and infrastructure rather than brands, and the capital flows reflect it. Over 620 million dollars raised in Q1 2026 In the opening three months of the year, fashion-adjacent startups have...

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Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...