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Discover the latest denim fashion trends and new collections

Read all about the latest trends in the denim industry on this special denim trend page.

FashionPress Release

Levi’s® debuts “Behind Every Original” campaign with a Super Bowl advert

Levi’s® launched “Behind Every Original” today, a new global campaign celebrating the people driving change – with an ironic twist. Debuting during the Super Bowl with the manifesto film, Backstory, directed by Kim Gehrig, Levi’s® subverts traditional narrative expectations. It tells the stories of famous icons and everyday originals from a new...

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Fashion

Pre-Fall 2026 denim highlights: Christian Dior, Diesel, Stella McCartney and more

The Pre-Fall season occupies the key May to July selling window, with denim as its cornerstone. Positioned at the crossroads of seasonless dressing, commercial dependability, and transitional appeal, it delivers precisely what the consumer demands. For Pre-Fall ’26, designers leveraged denim to soft-launch new ideas; experimenting with updated...

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