Read all about the latest trends in the denim industry on this special denim trend page.
Denim brand Wrangler has launched a new next-gen denim fabric, Toughlite, designed to be lighter in weight but just as sturdy and durable as its heavier denim. Developed in-house, Toughlite is made from a 99 percent cotton and 1 percent elastane blend, and weighs up to 20 percent less than traditional 14.75oz heavyweight denim. Offering...
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With the start of the sell-in phase on July 6, 2026, ARMEDANGELS presents its Spring 2027 collection under the seasonal theme New Nature. Denim forms the core of the season. The assortment is complemented by Clean Utility and New Basics, the expansion of Activewear, selected product innovations and recognisable Iconic Å logo pieces as visual...
American denim brand Levi’s has debuted a collaboration with Christelle Kocher, artistic director of Maison Lemarié, during Paris Haute Couture Week, designed to showcase “a radical reinterpretation of denim”. The 10-piece collection reimagines American denim through “the lens of French couture savoir-faire,” explains Levi’s in the press...
Tommy Jeans, the denim line of US brand Tommy Hilfiger, has presented a summer denim collection inspired by Los Angeles style, according to a press release. The brand said it reworks its relaxed classics with lighter finishes, comfortable silhouettes and signature details. Among the key pieces is The Denim Jacket, described as a warm-weather...
Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has signed a long-term partnership with One Jeanswear Group (OJG), a wholly owned subsidiary of Premier Brands Group Holdings, to drive growth and market position for Lee in the US and Canada. The partnership will take effect following the...
American denim brand Levi’s has launched a new premium bespoke tailoring experience at its Soho atelier in London, offering customers the chance to create their own one-of-a-kind handcrafted jeans. The Levi’s Lot-1 represents the highest expression of craftsmanship offered by Levi Strauss & Co., with all ‘made-to-order’ pieces made using premium...
Danish brand Samsøe Samsøe has unveiled a collaboration with French artist, architect and designer Garance Vallée and multidisciplinary artist Franck Pellegrino, the brand announced in a press release. The project combines fashion, art and spatial design, with denim as its central element. The collection reinterprets the brand's denim through a...
US denim brand True Religion will be represented in Europe by two distinct collections: the True Religion Europe Collection and the True Religion US Collection. This was announced in a press release from the brand. Founded in Los Angeles in 2002, True Religion is known for its horseshoe logo and guitar-playing Buddha. According to the press...
Retailers merchandising denim from the Resort 27 collections may find inspiration from the early 2000s, when premium denim labels such as 7 For All Mankind, Citizens of Humanity and True Religion transformed jeans into a fashion investment. The formula was simple but highly effective: pair designer denim with an elevated top to create an...
The United States, once the global leader in denim production, has experienced a near-total decline of its mills following decades of intense competition with lower-cost international manufacturers. This shift marks a departure from the era when American textile production set the world standard for quality and scale. An investigation into the...
The winners of the inaugural Miss Sixty Future Denim Lab Awards have been revealed. The initiative, held in collaboration with the University of the Arts London (UAL), Central Saint Martins (CSM), looks to acknowledge emerging names in circular denim design and research. The Miss Sixty Future Denim Discovery Prize has been awarded to MA Fashion...
Denim is a summer staple, not just a cold-weather one. The real question for Spring/Summer 2027 is how light it can go, and how easily it styles. Cup of Joe answers by lightening up across the board. Linen, lightweight denim and striped fabrics lead the way, and the coordinated set steps forward as the season's commercial hero. The idea is...