Discover the latest denim fashion trends and new collections

Read all about the latest trends in the denim industry on this special denim trend page.

Authentic completes scquisition of Lee and unveils global licensing partners

US brand development and entertainment company Authentic Brands Group (Authentic) has finalised the acquisition of the intellectual property of heritage denim brand Lee from Kontoor Brands. Authentic signed a definitive agreement to purchase the intellectual property in May. Since entering the agreement, the group has established partnerships...

Fashion |Interview Partner Content

Miss Sixty's Brand Director Terry Xu on reclaiming denim's top spot: “We need to get back to the number one position”

Miss Sixty was born out of a gap nobody in the industry was filling: denim dedicated to women, at a time when the category was still designed almost entirely around men. More than three decades on, Terry Xu, Brand and Global Marketing Director, is channeling that same pioneering spirit to reclaim the brand's former global reign. In an exclusive...

Fashion Partner Content

What can black jeans bring to an outfit next to classic blue?

Blue jeans are a wardrobe classic, and for good reason. Black denim deserves a place right alongside them, because few pieces change the mood of a look as easily. Denim brand Cup of Joe offers black jeans across its men's and women's collections, from slim and straight fits to wide legs, showing how one colour can work in many directions. A...

Member

Business

Survey finds brand authenticity and trust drive apparel spending in 2026

As shoppers in the US face persistent inflation and climbing petrol costs, individuals aged 18 to 45 are shifting their discretionary budgets toward established labels. Rather than seeking out the lowest market prices, buyers are actively investing in heritage apparel brands with proven track records, according to a survey conducted by US firm...

Fashion

Primark joins Denim Deal to accelerate circularity

Fashion retailer Primark has joined the Denim Deal, an international collaborative initiative that unites fashion brands, manufacturers, suppliers and recyclers. The multi-stakeholder platform aims to scale the use of post-consumer recycled cotton across the denim sector and advance circular production models through cross-industry innovation....

Featured

Fashion

More than fabric suppliers: Taiwan’s fashion scene seeks international stage

In the fashion industry, Taiwan is primarily known as a manufacturer of functional and synthetic fabrics. The country ranks ninth globally for textile exports, yet only 41st for apparel, as most garment manufacturing takes place in Southeast Asia. However, the fabric business is also faltering. According to the industry association Taiwan...

FeaturedMember

Business|Interview

Kristen D’Arcy on bringing True Religion’s Y2K codes to a new generation

True Religion’s marketing strategy can be summed up in three words: then and now, Kristen D’Arcy, who became the brand’s first chief marketing officer in 2023, told FashionUnited. “‘Then and now’ is about honouring our history while inspiring consumers to make the brand their own,” D’Arcy said. "Our heritage gives us a rich foundation of...

Member

Business|Interview

Sedgwick Cole Jr. on how Lee’s chore coat outlasted a century of trends

Lee’s chore coat was built in 1925 to withstand farm and railroad work. A century later, its design has withstood something else: changing fashion trends. “Lee never has been the loudest brand. But we’re one of the longest lasting,” Sedgwick Cole Jr., Lee’s global head of design, told FashionUnited as the brand celebrates the jacket’s 100th...

FashionPress Release

Guess revives low-rise bootcut with B Jean, fronted by Becky G

US fashion brand Guess has launched the B Jean, a low-rise bootcut style that revisits one of its best-known denim silhouettes from the early 2000s. Singer, songwriter and actress Becky G fronts the campaign as the new face of the line. The jeans combine a slim fit with a slightly flared bootcut leg. According to the brand, the design pays...

FeaturedMember

Business|CEO Interview

Michael Buckley on True Religion’s journey beyond denim and toward 1 billion dollars

True Religion made its name with horseshoe-stitched jeans that sold for hundreds of dollars at department stores in the 2000s. Today, sportswear and accessories make up more than half of its product assortment, and chief executive Michael Buckley no longer calls it a denim brand. “True Religion is an authentic and accessible lifestyle apparel...

Member

Retail

Lenzing debuts Remod collection and expands Tencel Lyocell - HV100 network

Austrian fiber manufacturer Lenzing Group has collaborated with Japanese denim manufacturer Kaihara Corporation to launch the Remod collection, showcasing new applications for wood-based fibers. Unveiled at the Kingpins Amsterdam trade show on October 14, 2026, the collection highlights three fiber options within denim applications: Tencel...

Featured

Fashion |In Pictures

SS27 Double denim trend at Conner Ives, Zimmermann and more

The rise of double denim and head-to-toe denim looks was a defining feature of the SS27 ready-to-wear runways, as highlighted by several industry sources. Across the global SS27 fashion circuit, denim accounted for an average of 7 percent of all runway looks, according to T-Fashion, driven largely by coordinated sets and tailored denim...