Read all about the latest trends in the denim industry on this special denim trend page.
Madrid – Following its initial investment in the Valencia-based company in early 2019, US investment firm Carlyle has reportedly decided to fully divest from Jeanologia. Carlyle also holds investments in other prominent Spanish and fashion sector companies, such as Codorniu and the Italian brand Golden Goose. Jeanologia specialises in...
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ModaXpress, the women’s fashion brand and e-commerce retailer that specialises in curve-enhancing apparel and is known for its Colombian-style butt lift jeans, is rebranding with a fresh identity, upgraded e-commerce platform, and expanded product strategy to mark its 20th anniversary. In a statement, ModaXpress said the rebrand will focus on...
Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...
Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...
Denim Première Vision Milan 2026 will return to Superstudio Più on May 20–21, bringing together industry professionals, educators and students to explore developments shaping the global denim sector and upcoming Autumn/Winter 2027–28 trends. Held under the patronage of the Municipality of Milan, the ninth Milan edition aims to combine sourcing,...
In a global denim circuit where innovation is often measured in finishes, fibers, and wash techniques, Rajby Textiles used the recent Kingpins Show in Amsterdam to shift the conversation toward people. Through a seminal collaboration with the Karachi Down Syndrome Program (KDSP), the Karachi-based manufacturer presented denim as a platform for...
Each season at the Amsterdam denim trade show Kingpins, thousands of new denim qualities are available to study, arranged in endless rows of jeans and swatches. Manufacturers effortlessly present 50 new developments. “It is actually nonsense,” Italian Piero Turk tells FashionUnited over the phone. He is speaking from his home and workplace in...
Paris (France) - Barrel-leg trousers, also known as "tonneau" in French or "clown" trousers, seemed unlikely to move from the catwalks to the high street with their unique, voluminous cut. However, they have recently taken over everyday fashion for both men and women. "Ready-to-wear has made it a staple that has replaced all the flared jeans of...
Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...
Denim, with its roots in workwear, is often regarded as the basis of a simple everyday uniform, where volume, length and embellishment usually mark the greatest extremes. Yet the durable fabric offers more scope than it might initially suggest. Rather than revisiting the old question of whether women will wear skinny or wider trousers this...
In a price-sensitive 2026 market, retailers are increasingly focused on maximizing the commercial potential of every square meter. The traditional ‘single jean purchase’ is steadily giving way to a more holistic approach, driven by coordinated sets and tonal layering that encourage higher basket values. Cup of Joe (COJ) has anticipated this...
The big news in denim for FW26 is the return of the slim-leg jean, signaling a shift toward more refined silhouettes in ready-to-wear. The collection features a full spectrum of washes, from light blue to deep indigo, with a continued emphasis on distressing and abrasion. Embellishments like diamante and studs remain prominent, while the trend...