Read all about the latest trends in the denim industry on this special denim trend page.
Italian brand Stone Island has unveiled its latest Denim Research collection for fall/winter 2026/2027, celebrating craftsmanship and creative collaboration in its 'Community as a Form of Research' campaign, presented by rapper Skepta and actor Stephen Graham. The brand successfully reintroduced the Denim Research line last year and is...
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American fashion brand Calvin Klein, founded in New York in 1968, has unveiled the third chapter of its Fall 2026 'Feel The Fit' denim campaign, featuring global brand ambassador Jung Kook of South Korean group BTS. The campaign is built around the confidence that comes from a well-fitting pair of jeans, with Jung Kook bringing his own style and...
Wax London has added Japanese selvedge denim to its range for the first time, working with two mills in the country's denim heartland. The collection launched on Tuesday, ahead of London Fashion Week. Wax London x Kaihara x Johnbull Credits: Wax London For the made-in-Japan garment, Wax partnered with Kaihara Denim in Fukuyama, Hiroshima, which...
Cara Delevingne is considered a rule-breaker, while Armedangels sees itself as a label that consistently challenges industry conventions. The two come together in the new campaign. The Cologne-based fashion label has unveiled the British actress, model and musician as the face of its autumn/winter 2026 DETOXDENIM collection. Titled “Never the...
American brand Guess has presented its fall 2026 campaign, featuring Hyunjin, a member of k-pop group Stray Kids, as global ambassador. The campaign returns to the brand's Californian roots, where Guess was founded in 1981. Credits: GUESS Shot against backdrops inspired by California's roads, from a classic gas station to vintage cars, the...
British denim brand Pepe Jeans, owned by Madrid-based fashion group All We Wear Group (AWWG), has introduced an Italian Selvedge capsule collection for fall/winter 2026. Denim has been central to Pepe Jeans since the brand was founded in 1973, and the company says this capsule takes that commitment in a more deliberate, craft-focused direction,...
Cologne-based fashion label Armedangels is expanding its partnership with Dutch fibre manufacturer SaXcell. Following the sold-out launch of what the two companies describe as the world's first commercial SaXcell collection for spring/summer 2025, Armedangels is introducing the recycled cellulose fibre into a broader denim programme for...
The Wall Street Journal has released an insightful feature exploring the global market for luxury Japanese denim, a niche segment where garments regularly command $500 or more. Highly relevant for fashion students, designers, and supply chain professionals, the report provides a comprehensive overview of how Japan transitioned from repurposing...
Onitsuka Tiger unveils DENIVITA as part of its Autumn/Winter 2026 Yellow Collection, a capsule built entirely around Japanese-made denim. Rooted in the idea of brightening everyday life - "vita" - through colour and craftsmanship, the collection turns denim, a wardrobe staple, into something considerably more expressive. The range leans on...
British denim brand Pepe Jeans, part of Madrid-based AWWG Group, has released the second drop of its fall/winter 2026 collection. Founded in London in 1973, the brand frames the drop as a return to that origin, taking the city's music scene as its starting point and pointing to a generation that values freedom of expression. The release follows...
Acne Studios is marking its 30th anniversary with the launch of a new campaign that showcases the foundational material that it all started with: denim. Shot by American photographer Nan Goldin, marking the first collaboration between the two, the campaign showcases friends of the brand wearing current, archived, and re-edition denim styles...
Calvin Klein unveils the second chapter of its "Feel the Fit" denim campaign for autumn 2026 today, starring the acclaimed, Tony Award-nominated actress Sadie Sink. The campaign revolves around the confidence that comes from a pair of jeans that just fits right. Sadie brings her own style and fresh attitude to the iconic Calvin Klein jeans....