Read all about the latest trends in the denim industry on this special denim trend page.
American denim brand Lee Jeans has launched an exclusive collaboration with London-based Chinese designer Feng Chen Wang, celebrating the 101st anniversary of Lee’s iconic 101 series. The collection sees Wang reimagining the classic American cowboy silhouette of Lee’s 101s through her distinctive, deconstructed lens, while also blending...
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Fabletics is venturing into a new category for the first time in response to heightened customer demand. The US activewear brand has unveiled its first denim collection, offering looks that intend to serve as an extension of its focus on comfort and fit. To create the line, Fabletics partnered with denim expert Benjamin Talley Smith, who aided...
Lesotho’s garment industry, once a beacon of industrial growth in Southern Africa, is facing a collapse that unions describe as a “gendered supply chain shock.” Following the US administration’s imposition of “reciprocal” tariffs — which reached as high as 50 percent before settling at a 15 percent surcharge — the mountain kingdom’s largest...
In the history of men’s runway fashion, denim has never held greater significance. This was clearly evident for Fall/Winter 2026. The variety of silhouettes, washes, surface interest and other detailing was enough to pique any store buyer’s interest. Here are the highlights from the men’s collections. Credits: Juun J m clp F26 099 ©...
Gap has partnered with Harlem’s Fashion Row (HFR) once more to create a new collaborative denim collection that reimagines the American retailer’s iconic styles. The new capsule collection, which marks the next chapter of the six-year partnership between the two, includes 20 pieces that showcase the work of five designers of color: Daveed...
The new collection features the JWA Straight Jeans Selvedge in authentic selvedge denim, alongside the JWA Straight Jeans and JWA Baggy Jeans that bring a modern, fashion-forward edge. The Baggy Curve Jeans offer a sculpted silhouette, while the EZY Extra Stretch Jeans are engineered for superior comfort and ease of movement. Baggy Curve Jeans...
Levi’s® launched “Behind Every Original” today, a new global campaign celebrating the people driving change – with an ironic twist. Debuting during the Super Bowl with the manifesto film, Backstory, directed by Kim Gehrig, Levi’s® subverts traditional narrative expectations. It tells the stories of famous icons and everyday originals from a new...
The Pre-Fall season occupies the key May to July selling window, with denim as its cornerstone. Positioned at the crossroads of seasonless dressing, commercial dependability, and transitional appeal, it delivers precisely what the consumer demands. For Pre-Fall ’26, designers leveraged denim to soft-launch new ideas; experimenting with updated...
Across runways, retail assortments and high-street movements, denim’s role continues to expand well beyond the classic five-pocket jean. For 2026, it increasingly anchors elevated ensembles, coordinated sets and thoughtfully composed seasonal wardrobes. From deeper washes to sculpted silhouettes, these are some of the key denim signals shaping...
The upcoming Preface fabric trend show is gearing up to host its biggest edition since its 2018 inception, featuring Re/Assembly, Here|After, and Denim Dudes. Running from January 28 to 29 at 356 S. Mission Road in Los Angeles, the Fall/Winter 2027 edition brings together Preface’s textile showcase, an upcycling design competition hosted by...
Kingpins is gearing up for its January 2026 edition, during which it will not only welcome back an array of leading denim suppliers, but also pave the way for emerging creatives championing sustainability at their core. The event will run from January 21 to 22 at Pier 36/Basketball City in New York, where exhibitors representing the global...
With the Fall/Winter 2025 collections now in stores, fashion retailers are sharpening their focus on data-driven inventory decisions. In the denim category, it’s all about styles that balance contemporary silhouettes with timeless wearability. From high-waisted wide legs to cropped utility fits, this season’s denim bestsellers reflect both the...