Read all about the latest trends in the denim industry on this special denim trend page.
Lee’s chore coat was built in 1925 to withstand farm and railroad work. A century later, its design has withstood something else: changing fashion trends. “Lee never has been the loudest brand. But we’re one of the longest lasting,” Sedgwick Cole Jr., Lee’s global head of design, told FashionUnited as the brand celebrates the jacket’s 100th...
loading...
US fashion brand Guess has launched the B Jean, a low-rise bootcut style that revisits one of its best-known denim silhouettes from the early 2000s. Singer, songwriter and actress Becky G fronts the campaign as the new face of the line. The jeans combine a slim fit with a slightly flared bootcut leg. According to the brand, the design pays...
True Religion made its name with horseshoe-stitched jeans that sold for hundreds of dollars at department stores in the 2000s. Today, sportswear and accessories make up more than half of its product assortment, and chief executive Michael Buckley no longer calls it a denim brand. “True Religion is an authentic and accessible lifestyle apparel...
Austrian fiber manufacturer Lenzing Group has collaborated with Japanese denim manufacturer Kaihara Corporation to launch the Remod collection, showcasing new applications for wood-based fibers. Unveiled at the Kingpins Amsterdam trade show on October 14, 2026, the collection highlights three fiber options within denim applications: Tencel...
The rise of double denim and head-to-toe denim looks was a defining feature of the SS27 ready-to-wear runways, as highlighted by several industry sources. Across the global SS27 fashion circuit, denim accounted for an average of 7 percent of all runway looks, according to T-Fashion, driven largely by coordinated sets and tailored denim...
In the iconic G-Star building along the A10 motorway in the South East of Amsterdam, FashionUnited speaks with Jennifer Zipp, design director at G-Star. In her role, she is responsible for the Dutch fashion brand's design vision and plays a key part in the relaunch of its womenswear. With the revamped womenswear collection, G-Star aims to...
Lee has launched a menswear capsule collection with Indian Motorcycle, which is celebrating its 125th anniversary. The capsule draws on Lee’s archival silhouettes. Key pieces include the Rider jacket and the 101Z Rider jean, both made from Italian selvedge denim from Candiani Mills and offered in raw and black washes. The line-up also includes a...
London-founded denim brand Pepe Jeans, part of Spanish fashion group AWWG, has released the third drop of its fall/winter 2026 collection. The range builds on the brand's denim lifestyle aesthetic with a focus on effortless dressing. The campaign was photographed by Charlie Gates on Kelly Street in London's Kentish Town and features models Jamie...
The denim market no longer revolves around one fit that sets the tone. Consumers expect variety and freedom, while paying ever closer attention to quality and the value of what they buy. For Italian fashion brand Liu Jo, where denim has long been at the core of its identity, that is the reason to put the category back in the spotlight. The brand...
Denim has been one of fashion's most reliable categories over the past few years, carried by a shopper who wants comfort first and has spent several seasons moving away from the skinny jean towards looser shapes, the wide leg, the baggy fit and, most recently, the curved barrel jean that became the season's most popular silhouette. With the...
The Italian fashion brand Liu Jo is collaborating with Gigi Hadid on 'The Gigi Hadid Edit', a selection of items curated by the model from her personal perspective on style. The first drop is entirely focused on denim. Selection as a starting point According to Liu Jo, the collaboration goes beyond a traditional endorsement. The concept of...
Italian fashion label Miu Miu, part of Prada Group, has teamed up with American denim brand Wrangler for the newest edition of its 'Miu Miu Upcycled' project. The collaboration was presented on October 4, 2026, during the label's spring/summer 2027 show in Paris. For this edition, Miu Miu has reworked a Wrangler garment in its own signature...