Read all about the latest trends in the denim industry on this special denim trend page.
Acne Studios is marking its 30th anniversary with the launch of a new campaign that showcases the foundational material that it all started with: denim. Shot by American photographer Nan Goldin, marking the first collaboration between the two, the campaign showcases friends of the brand wearing current, archived, and re-edition denim styles...
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Calvin Klein unveils the second chapter of its "Feel the Fit" denim campaign for autumn 2026 today, starring the acclaimed, Tony Award-nominated actress Sadie Sink. The campaign revolves around the confidence that comes from a pair of jeans that just fits right. Sadie brings her own style and fresh attitude to the iconic Calvin Klein jeans....
This article is based on an independent editorial interview and was not created as part of a paid collaboration. How much of its past can a brand carry while remaining relevant for the future? For Mustang CEO Andreas Baur, finding the right balance is part of his daily leadership work. In an interview with FashionUnited, he discusses guiding the...
A new start-up biotech company, WTRLSS, is aiming to redefine denim manufacturing with its digital dyeing process that reduces the amount of water used by up to 99.9 percent. Co-founded by award-winning scientist and pioneer of digital textile printing, Dr. Mickaël Mheidle, and entrepreneur, investor, and producer Kareem “Biggs” Burke, WTRLSS...
Denim finishing illustrates the severe structural friction within the textile industry, where high-speed fast-fashion cycles and evolving design demands clash with resource-heavy manufacturing, complex chemistry, and fragmented supply chains. Unlike standard apparel, denim relies on post-construction finishing—such as washing, bleaching, and...
Levi’s has launched a renewed offering of its 700 Series of women’s jeans, introducing new silhouettes and updated stretch blends as the global stretch denim market continues to grow. The new 700 Series introduces a new denim fabric blend made with Tencel, consisting of 51 percent cotton, 37 percent Lyocell, 7 percent polyester, 3 percent...
For denim label Cup of Joe (COJ), a great pair of jeans is not something that simply looks good on day one. Denim carries history and character, and the best pairs are designed to become more personal with every wear, rather than staying exactly as they were on the hanger. From wash and fit to fabric and finishing, the brand has identified seven...
World Collective, Denim Deal and Green Story have announced the joint launch of a Digital Product Passport (DPP) pilot project, which is now operational for three denim fabrics. Currently, a fabric supplier may have to provide the same information to each of its client brands: composition, origin, environmental data, certifications, and so on....
Men’s denim continues to evolve through an expanding range of weights, washes, embellishments, and silhouettes. On the SS27 runways, it was shown in a variety of washes from light blue and vintage-inspired finishes to rich, dark indigo tones. Jean silhouettes covered the full spectrum, from wide-leg to skinny fits, while embellishments reached...
Pepe Jeans, the London-founded brand owned by Spanish group AWWG, has presented the first drop of its autumn/winter 2026 collection and campaign, set in east and west London, according to a press release. The campaign was photographed by Zoe Karssen against the city's streets and architecture, featuring emerging models Maya Gunn and Maurits...
US denim brand Levi's has launched a new campaign, 'Keep it Loose', fronting the pop star Rosé and reigning NBA MVP Shai Gilgeous-Alexander, according to a press release. The campaign centres on 'Loose Prep', a trend within the brand's autumn/winter 2026 collection that reworks preppy classics with looser silhouettes and relaxed proportions. Ros...
French running brand Satisfy and US denim brand Levi's have returned for a second collaboration, a climbing-focused collection called 'Stoner', according to a press release. Through Satisfy's Re-Possessed programme, archive-sourced Levi's garments are rebuilt for movement while keeping their existing wear. The collaboration references climbing...