Fashion Marketing insights

Your direct window into the industry's marketing insights. This curated collection of exclusive interviews, profiles and campaign analyses provides unparalleled strategic insights and forward-looking perspectives from the visionaries shaping the future of fashion branding.

People

What does marketing in fashion actually involve? A look at the many faces of the job

Marketing is one of the most common titles on any fashion job board, but it covers a much wider range of work than the title alone suggests. A scan of current openings shows it splitting into distinct specialisms, each with its own daily rhythm and its own way of being measured. Browse all current marketing openings on FashionUnited. Brand and...

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Business

What the UK’s proposed under-16 social media ban could mean for fashion businesses

Earlier this year, the UK government revealed plans to prevent social media platforms from being accessible to people under 16. While the announcement sparked heightened debate, drawing both opposition and support, it aligns the UK with other countries considering similar restrictions on user-to-user platforms, including Australia, which...

People

Pronovias appoints new marketing and communications director following its sale to Cap Capital

Madrid – Pronovias is continuing to lay the foundations for its next chapter under the ownership of British investment group Cap Capital, announcing the appointment of Alejandro Santos as its new marketing director. This appointment follows the official announcement almost a month ago of Luis Müller Heiberg as the company's new chief financial...

Fashion

Adidas versus Nike: Guerilla marketing ahead of DFB switch

Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...

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Business|marketing

Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...

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Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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Fashion |Opinion

The rise of the late bloomer: why fashion’s most resilient founders are starting late

For decades, fashion has mythologised youth. From freshly graduated designers launching labels straight out of Central Saint Martins to digital-native founders scaling brands overnight, the industry has long equated innovation with immediacy. Yet a quieter shift is underway—one that favours experience, patience and long-term thinking over speed....

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Business|Interview

The Do’s and Don’ts of using AI in fashion marketing: Between efficiency and strategy

Buenos Aires – Julián Restrepo, a specialist in storytelling, strategy, and artificial intelligence applied to communication, has built his career around a central idea: connecting creativity, technology, and business to help brands communicate more effectively. His approach is clear: technology alone does not create value unless it is...

EventPress Release

Event: B2B Marketing Expo Miami 2026

The B2B Marketing Expo US is back at the Miami Beach Convention Center on April 29th & 30th, 2026. With unmatched creativity, cultural vibrancy, and spirit of innovation, Miami sets the stage for marketers, directors, and business leaders with their sights set on the future of marketing to connect, grow, and shape what’s next. Following multiple...

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People|ANALYSIS

The Bhavitha Mandava strategy: What Chanel's playbook means for your brand

In the summer of 2024, Bhavitha Mandava was on a Brooklyn subway platform finishing her master's degree at NYU and not looking for a modelling career. That was when a scout noticed her and, within two weeks, Matthieu Blazy – then at Bottega Veneta – had cast her in a show. Eighteen months later, she is Chanel's first Indian House Ambassador. The...

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Background

Top 500 most popular Dutch fashion brands on Instagram

The Dutch edition of the FashionUnited Top 500 Instagram index reveals the significant digital impact of Dutch fashion. Dutch brands excelling in multi-brand retail also dominate the online space. G-Star RAW leads the list with 847,000 followers, closely followed by the iconic Viktor & Rolf. Alongside established names, streetwear pioneers such...

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Background

300 most popular Italian fashion brands on Instagram

The Italian version of the “FashionUnited Top 300 Instagram Index” highlights the huge digital reach of the Italian fashion industry. Local brands that perform well with multi-brand retailers also dominate online. The index shows that Italian business-to-business brands, from denim to high-end streetwear, have a significant impact on social...