Sportswear News and Trends

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Adidas celebrates the Stan Smith in collaboration with End.

adidas and END. announce a collaboration centered on the adidas Stan Smith, marking the opening of a new dedicated adidas concept space within END. Milan. Designed exclusively for the store, the space features bespoke interiors – including warm wood veneer - and brings together product, spatial design, and visual material drawn from the Stan...

Fashion |In Pictures

NFL launches limited-edition jerseys ahead of FIFA World Cup

The National Football League (NFL) and Fanatics, the licensed sports merchandise platform, have reimagined the classic NFL Nike jersey in the colours of England, France and Australia to celebrate the FIFA World Cup. Inspired by the fusion of American sport and global football coming to North America, the three jerseys blend the colours, crests...

Fashion

Sportswear brand Gobik launches new experimental design line “The One Off”

Murcia-based Gobik, a company specialising in the world of sport, continues to grow, diversify and complete its brand universe, this time with the launch of “The One Off”. This is the name given to the new experimental line that the company is launching today. It promises to shape the new future of high-performance sportswear. The company was...

Retail|In Pictures

Adidas unveils retail partnership with Nordstrom for World Cup

German sportswear brand Adidas is teaming up with American retailer Nordstrom to offer immersive installations and pop-ups as part of its FIFA World Cup 2026 celebrations. Spanning 35 Nordstrom doors nationwide, an immersive Adidas anchors the partnership at The Corner installation at the Nordstrom flagship in New York City, which runs until...

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Business|Interview

Capelli Sport: Amateur football is our bread-and-butter business

The summer of football begins next week with the opening match of the men's World Cup, held in the US, Canada, and Mexico. US sportswear brand Capelli Sport will also be participating, equipping the national team of Cape Verde and distributing licensed products from the Fédération Internationale de Football Association (FIFA). In Europe, the...

Retail

Footshop opens first French store in Paris

As announced by FashionUnited in October 2025, Czech retailer Footshop is cementing its European expansion by opening its first-ever store in France. The store, which opened on June 3, 2026, is located at 63 rue de Rivoli in the heart of Paris's first arrondissement. By targeting one of the French capital's busiest commercial hubs, situated...

Fashion

Jacquemus, Nike, and FFF collaborate on 2026 World Cup lifestyle collection

Jacquemus has signed a deal with Nike and the Fédération Française de Football (FFF) to create a lifestyle fashion capsule. The collection will accompany Les Bleus, featuring players like Kylian Mbappé, Ousmane Dembélé, Désiré Doué and Marcus Thuram, during the 2026 Football World Cup. On Tuesday, June 16, 2026, the French national football team...

FashionPress Release

Asics launches the Sky Elite™ FF 4 indoor shoe

Asics is proud to launch the SKY ELITE™ FF 4 indoor shoe, designed to deliver more energy to move body and mind. The SKY ELITE™ FF 4 indoor shoe has been engineered with advanced technology for players to experience soft, responsive cushioning and a supportive fit that provides increased support for jumping power and absorb impact. The SKY ELITE...

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Business

On reveals its strategic plan for Spain

Madrid – On Running, or simply On for true sports enthusiasts, celebrated the final of its ‘On Squad Race’ initiative in Barcelona this past weekend, featuring teams from France, Italy and Spain. The relay competition has been promoted globally by the brand. FashionUnited had the privilege of participating first-hand, an experience that provided...

Retail

Arc’teryx to open first store in Denmark

Canadian outdoor brand Arc’teryx is set to open its first-ever store in Denmark, Copenhagen, next month as it continues to roll out its retail strategy of opening 25 to 30 new stores globally each year. Located at Pilestræde 16, the new brand store opens its doors to the public on June 11 and marks Arc'teryx's first physical presence in the...

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Retail|In Pictures

Mitchell & Ness opens flagship store in Philadelphia

Sportswear and lifestyle brand Mitchell & Ness is set to open a flagship store in its hometown of Philadelphia, Pennsylvania. Located at 1513 Walnut Street, the heart of the city center, the new flagship store measures 16,400 square feet, spread across three floors, replacing its former store location at 1306 Walnut Street. Opening its doors on...

Fashion

Pinterest trend report: sport to shape summer 2026 far beyond the playing field

This year's summer is set to be dominated by sport. According to the Pinterest summer 2026 trend report, sport will become a broader cultural language during the warmest months of the year, influencing not only clothing choices but also social interaction. This is not just about major sporting events like the upcoming World Cup and the currently...