Sportswear News and Trends

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Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...

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NikeSKIMS introduces Studio Stretch: an innovative collection of ultra-soft, lightweight fabrics

NikeSKIMS expands its vision of modern sportswear with Studio Stretch, a new collection based on material innovation and designed to adapt to the way women move today. As a foundational piece within the brand's apparel system, Studio Stretch combines lightness and softness with stretch and discreet support to help women move freely from the gym...

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Target expands partnership with Syre to accelerate use of next-gen recycled materials

Target has expanded its partnership with Syre, a textile-to-textile recycling company, to accelerate the adoption of next-generation recycled materials across retail on a larger scale. Syre will support Target in integrating its textile-to-textile recycled polyester into its high-volume consumer goods categories, such as apparel and home,...

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Oakley® brings first sportswear collection and eyewear with Jaylen Brown, and new signature eyewear from Kylian Mbappé

The latest chapter of the Players Collection, co-created with athletes shaping sports culture today. The Oakley Players Collection moves forward with new signature series from Team Oakley Athletes Jaylen Brown and Kylian Mbappé, icons who don't just play the game, but shape the culture around sport by setting the tone, rewriting narratives, and...

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The Haute Wellness Dior collection by Dior Maison

A tribute to personal fulfillment, the Haute Wellness Dior line – designed by Cordelia de Castellane – brings together creations dedicated to sports and well-being*. It is composed of a routine devised around three pillars: gentle physical exercise, mindfulness, and sleep. Blending comfort and a graphic conception, cannage – the House’s...

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Nike facing class action lawsuit over tariff refund allegations

Sportswear giant Nike is at the centre of a consumer-fronted class action lawsuit over allegations that it was withholding refunds on tariffs and raising prices. In the lawsuit, filed with the US district court in Oregon, consumers claimed that Nike could "recover the same tariff payments twice – once from consumers through higher prices and...

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Castore secures 90 million pounds in funding to invest in growth and digital capabilities

Sportswear brand Castore has secured a 90 million pound facility with banking partners as it continues to pursue global expansion and rollout a growth strategy. The company said it would use the funding to facilitate new retail openings across the UK, as well as support growth into the Middle East and Asia. In a statement, Mark Rowan, global...

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Adidas US appeal attempt against Thom Browne blocked

A long-running trademark dispute between Adidas and Thom Browne has moved closer to a conclusion, after a US appeals court upheld an earlier ruling in favour of the luxury label. In a decision issued on April 29, the US Court of Appeals for the Second Circuit confirmed that the case would not be reopened, backing a 2023 jury verdict which found...

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Nike Vision Launches Inaugural Football-Dedicated Brand Campaign: Redefining the game ahead of global summer stage

Led by Virgil van Dijk, Sam Kerr, and Hwang Hee-chan, Nike Vision Introduces Zeus Rise and Radeon, Blurring the Lines Between Elite Performance and Stadium Style. Today, Nike Vision disrupts the eyewear landscape by unveiling its first-ever dedicated brand campaign tailored to the world of football. This high-octane global initiative, set to...

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Stock: Adidas attempts new recovery after strong start to the year

Strong preliminary results from Adidas catapulted the sporting goods manufacturer's shares to the top of the leading index on Wednesday, posting significant gains. Around midday, it rose by almost 7 percent to 147.30 euros in the slightly weaker Dax . At the start of trading, it had temporarily reached 149.25 euros, its highest level since early...

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Lacoste presents new global brand campaign

With its new brand campaign, Lacoste reaffirms what defines its identity: a style born from tennis, driven by a free, effortless and dynamic French elegance. The campaign marks the return of “Life is a Beautiful Sport”, the Maison's signature. It is a way of understanding sport beyond performance: as an attitude, a gesture, a way of playing and...

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Adidas exceeds growth expectations and confirms outlook

Sportswear manufacturer Adidas performed better than expected in the first quarter, confirming its outlook. Revenue rose by over 7 percent to approximately 6.6 billion euros (7.72 billion dollars), the company announced on Wednesday in Herzogenaurach. On a currency-neutral basis, Adidas achieved 14 percent growth. The company registered strong...