Spring Summer 2026 fashion trends

The latest spring summer 2026 fashion trends and the new collections for the season. Many fashion brands have launched their spring summer 2026 collection, read about them in the trend news below. Various trend forecasters report about the spring summer 2026 fashion trend forecasts including colors, fabrics, silhouettes, patterns, styles, and more for clothing collections in upcoming seasons. You will find trend information for womenswear, menswear, childrenswear, shoes and accessories.

Brand Directory SS26 Lookbook Trend Report

FashionPress Release

Christian Louboutin unveils its Bridal 2026 collection

Christian Louboutin unveils poetic designs, where creativity blends with exceptional craftsmanship, and timelessness flirts with the extraordinary. While the bride and groom's ensembles capture attention, it is always the shoe that quietly defines the final moment. An object of desire and a reflection of bold elegance, it leaves an imprint of...

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Hackett London SS26 campaign: The Journey of a Man - Modern British menswear, shaped by experience

Hackett, one of the brands of global fashion group AWWG, presents David Gandy as the ambassador of its main brand campaign for Spring/Summer 2026. Titled “The Journey of a Man”, it explores the idea that a man is not defined by his destination, but by the journey he takes. Beyond an icon of British style, David Gandy represents a life shaped by...

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Prada eyewear SS26: summer precision between line and light

With the spring/summer 2026 collection, Prada once again explores the tension that has characterised the house for years: an apparent simplicity with just enough expression. This is also reflected in the sunglasses, featuring clean lines, precise volumes and a design language that is both discreet and distinct. The result is frames that do more...

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'Why couldn’t you get a proper job?': Hugo launches Red Means Go – a new platform for fearless ambition

Many young people grow up navigating the gap between what's expected of them and what they truly want to pursue. Yet a new generation is emerging—one that's quietly rejecting the corporate grind to redefine success on their own terms. In a world that keeps telling them to stay put, they're choosing to GO. HUGO is responding to this cultural...

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Sportmax: spring/summer 2026 campaign

For spring/summer 2026, Sportmax continues its exploration of movement, grounding the female form firmly in the real world. Evolving from the previous season, the campaign places the Sportmax woman in an urban context, shifting her presence from abstraction to lived experience. Shot inside a one-of-a-kind brutalist villa on the outskirts of...

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Weekend Max Mara SS26 ad campaign: destination Mallorca

Destination Mallorca! Get ready for an adventure with the new spring/summer 2026 advertising campaign by Weekend Max Mara. It is a journey of freedom and exploration on the island of Majorca, Spain, amidst the sun's glow and the warm light of sunsets. The protagonist unleashes her adventurous spirit on an unforgettable road trip, balancing the...

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Desigual takes 'dopamine dressing' to its highest expression with JOYWEAR, the new SS26 collection

Desigual presents JOYWEAR , its new Spring/Summer 2026 collection, conceived as a vibrant celebration of joy and self-expression. This collection captures the spirit of summer through color, energy, and naturalness, reaffirming the brand's DNA: optimism, creative freedom, and a deeply emotional vision of fashion. The JOYWEAR campaign stars model...

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Max Mara: Spring-Summer 2026 Campaign

The Spring Summer 2026 Max Mara campaign explores the intentional and dynamic contrast between reality and imagination. This scenic tension forms the heart of the campaign, where the Max Mara woman – a symbol of concrete modernity – is set against an ethereal, dreamlike backdrop inspired by Rococo opulence. Max Mara delivers a world defined by...

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Frasers launches Cat Deeley Spring Edit

Frasers Group, leading retail powerhouse, has officially launched their partnerships between FRASERS and television presenter Cat Deeley. As part of its rebrand, FRASERS has partnered with Cat to be the face of its 2026 Spring campaign - the brand’s first collaboration since entering its new era. The 100-piece edit - hand-selected by Cat -...

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Farfetch inspires versatile wardrobes with Spring/Summer Campaign

FARFETCH, the global platform for luxury, unveils its Spring/Summer Campaign. Mexico offers the perfect synergy of bold modernist architecture and raw natural beauty, providing an authentic, high-contrast backdrop for the FARFETCH Spring Summer curation. Doralice Belli, Head of Merchandising at FARFETCH, said: “Through this campaign, we bring to...

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Vila launches new occasion collection

VILA unveils Symphony of Shapes – the Occasion SS26 collection – launching on 19 March 2026. Flowing dresses meet clean, tailored lines. Defined waists shape the look, while ruffles and voluminous sleeves add softness and motion. Bright notes and vibrant accents meet in harmony, and florals, dots, and delicate embroidery bring depth and texture....

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Reserved presents new spring collection

Reserved's new spring collection blossoms with a contemporary wardrobe of sophisticated contrasts, vibrant colours and tailored silhouettes. The range is rich in seasonal must-haves, designed to empower every woman with energy, character and freedom. At the heart of the collection is a harmonious dialogue between lightness and structure. Light,...