DKNY signs Ashley Greene

Twilight actress Ashley Greene has been announced as the new face of DKNY and DKNY Jeans.

Greene has signed an exclusive one-year agreement to represent the brands in its advertising campaigns, as well as serve as the brand’s ambassador. Her first appearance will be in the brands upcoming global ad campaign for Spring 2012, currently being photographed by Inez van Lamsweerde and Vinoodh Matadin.

"Ashley embodies everything DKNY - her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives," says Patti Cohen, Donna Karan International's executive vice president for global marketing and communications.

Greene follows in the footsteps of Hilary Duff, Daisy Lowe and Alexa Chung who have all been celebrity faces for DKNY Jeans.

"I've always loved Donna Karan's creations. To be a part of the brands' message is incredibly exciting because it feels like such an organic fit. It's easy to talk about how these clothes work for my lifestyle, whether I'm in New York, L.A. or travelling for work," commented Greene about her appointment.