'47 news and archive

‘47 to create headwear and knits range for New Balance

Sports lifestyle brand ‘47 has announced its first multi-year licensing agreement with New Balance. As a part of the agreement, ’47 will produce lifestyle and performance headwear and knits for New Balance. The new designs, co-created by both brands, will launch in two drops, one on October 1, 2024 and one in early 2025. Commenting on the...

Business

New Era finalizes its acquisition of '47

Lifestyle brand New Era Cap, LLC has officially completed its acquisition of '47, a privately owned high-end sports lifestyle brand. Neither brand disclosed the financial details of the deal. The newly merged entity, bringing together two unique family-founded brands, is projected to generate around 2 billion US dollars in yearly revenue and...

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New Era acquires premium sports lifestyle brand '47

New Era Cap has acquired '47, a privately held premium sports lifestyle brand at an undisclosed amount. The combined company is expected to generate approximately 2 billion dollars in annual revenue. The company said in a release that uniting New Era and '47 brings together two family-founded brands deeply rooted in sport, fashion and culture...

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Sports lifestyle label '47 announces new executive appointments

'47, a privately held premium sports lifestyle brand, has announced the new executive hires including Steven Monti as VP of design & development, Ryan Cross as VP of merchandising and Brooke Thornton as VP of marketing. "We are thrilled to welcome Steven, Ryan, and Brooke to '47," said the company’s president Dominic Farrell, adding, "With their...