Abercrombie & Fitch news and archive

Abercrombie & Fitch expands Kids range with debut Baby & Toddler collection

Abercrombie Kids, the children’s offering of apparel from Abercrombie & Fitch, has expanded its size offering through the newly launched baby and toddler collection. The launch of the new Spring/Summer 2026 collection sees the brand make its debut expansion into the baby and toddler apparel segment, with sizes ranging from newborn to 5T....

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Is the NFL Super Bowl evolving into a fashion week?

The National Football League’s annual Super Bowl is no longer just a championship football game; its upcoming showdown between the Seattle Seahawks and the New England Patriots in San Francisco sees the NFL deepening its ties to fashion with a series of fashion shows, designer collaborations, and retail activations. Highlights include American...

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Abercrombie & Fitch unveils limited-edition Super Bowl LX collection

Abercrombie & Fitch has revealed its limited-edition Super Bowl LX collection, ahead of the big game on February 8. The complete collection includes six styles for women, men, children, and babies/toddlers, including sweatshirts and t-shirts, retailing between 45 and 150 dollars. One style from the Super Bowl LX collection, a men’s Super Bowl...

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Abercrombie & Fitch projects record sales amid revised 2025 outlook

Abercrombie & Fitch Co. has issued an updated business outlook for the fourth quarter and full fiscal year of 2025, signaling a period of record-breaking performance balanced by evolving trade challenges. Chief executive officer Fran Horowitz reported that the company maintained a strong "on offense" strategy throughout the holiday season,...

Fashion

Abercrombie & Fitch launches new capsule collection with Olivia Culpo

Abercrombie & Fitch (A&F) has launched a limited-edition capsule collection with actress, entrepreneur, and wife of San Francisco 49ers running back Christian McCaffrey, Olivia Culpo. Part of the US retailer’s push to blend fan-style with a more fashion-forward approach, the capsule collection is featured in its newest female-led campaign, “In...

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Abercrombie & Fitch achieves record sales in Q3 2025, narrows FY outlook

Abercrombie & Fitch Co. reported strong sales growth in the third quarter of fiscal 2025, driven by the Hollister brand's performance. The company is narrowing its full-year outlook, expecting continued growth and profitability. For the third quarter ended November 1, 2025, net sales reached a record 1.3 billion dollar, a 7 percent increase...

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Abercrombie & Fitch to open new distribution centre in Ohio

US lifestyle retailer Abercrombie & Fitch (A&F) is set to open a new distribution centre in Ohio as part of an expanded partnership with supply chain and logistics firm Bleckmann. Set to open in the summer of 2026 in Columbus, the new facility builds on A&F’s long-term growth strategy, strengthening its fulfillment capabilities in the North...

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Hollister partners with Crocs for limited-edition collection

American teen retailer Hollister has partnered with footwear brand Crocs to create a limited-edition, collaborative collection for fall. The Hollister x Crocs Dream Drop collection features matching Hollister fleece sets and Crocs’ signature clog for men and women. The women’s option includes a set made from Hollister Feel Good fabric in lilac...

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Abercrombie & Fitch become official fashion partner of the Dallas Cowboys & Dallas Cowboys Cheerleaders

Abercrombie & Fitch has signed a new multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, becoming the official fashion partner for the American football team and cheerleading squad. The first partnership of its kind between Abercrombie & Fitch and the National Football League, the news comes just days after the...

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Abercrombie & Fitch: Young Hollister clientele ensures record revenue

Abercrombie & Fitch Co. exceeded expectations in the second quarter of the 2025/26 financial year, achieving another record revenue. The US-based apparel provider increased its revenue by 7 percent year-on-year to 1.2 billion dollars. This made the quarter, which ended on August 2, the eleventh consecutive quarter of growth for the company,...

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Abercrombie & Fitch named NFL fashion partner

US retailer Abercrombie & Fitch has been named as the official fashion partner of the National Football League (NFL). The multi-year agreement will see the brand carry out athlete-led campaigns and offer a series of player-designed apparel to build on its lifestyle assortment. In a release, Abercrombie said it intended to “blur the line between...

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Abercrombie & Fitch signs partnership with NFL linebacker TJ Watt for YPB activewear

Abercrombie & Fitch has signed a multi-season athletic partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. Marking the retailer’s first-ever athletic partnership, the deal sees TJ Watt and his wife, Dani Watt, co-design a collection for Abercrombie’s activewear brand, Your Personal...