Activewear news and archive

Former Matches executive Carl Tallents launches activewear brand

Carl Tallents, former chief commercial officer at Matches, has launched a new activewear brand, Now You Live, positioned at the intersection of luxury and wellbeing. Described as a new kind of activewear brand, Now You Live has been designed to offer refined and grounded athleisure built for modern life and launches with a considered wardrobe of...

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Fashion |Interview

Lucie Greene on SS27: “The mid-to-high segment is the sweet spot right now” as luxury recalibrates

Luxury in transition, and the mid-high segment ‘a sweet spot’ At the top end of the market, Lucie Greene sees early signs of a revival of the powerhouse luxury brand, albeit in a very different form from recent years. “Luxury has been in a bit of a maelstrom,” the British trend analyst and founder of Light Years says, describing a period defined...

Retail|In Pictures

YoungLA opens debut flagship stores in Los Angeles

YoungLA open first flagship store in Los Angeles Credits: YoungLA Los Angeles-based label YoungLA has officially opened the doors of its first-ever flagship store in Los Angeles. Located on the second floor of the Westfield Topanga Mall, the debut store aims to offer customers an immersive shopping experience through elements such as a...

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Business

Dfyne opens new headquarters to support growth

Scottish gymwear brand Dfyne has opened a new headquarters in Glasgow to support its ambitious growth plans and long-term scalability for its men’s and women’s activewear offering. The 21,623-square-foot headquarters in Glasgow marks a major milestone in the company’s growth, just four years after its launch, and has been designed to provide a...

Fashion |In Pictures

Ted Baker launching activewear in November

British brand Ted Baker, part of the Authentic Brands Group portfolio, is launching into activewear, as it continues its evolution into a full lifestyle brand. Ted Baker Sport will launch on November 13 across the UK and Western Europe, offering performance activewear for men and women targeting yoga, training and tennis, as well as wear beyond...

Retail

Tala to open second UK store in London

Activewear brand Tala is set to launch its second UK store in London. Scheduled to open in autumn 2025, with a definitive date to be confirmed soon, the site builds on the success already seen at the label’s existing Carnaby Street store, which was inaugurated in May. Located in Westfield London, White City, the new 1,900 square foot location,...

Fashion

Abercrombie & Fitch signs partnership with NFL linebacker TJ Watt for YPB activewear

Abercrombie & Fitch has signed a multi-season athletic partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. Marking the retailer’s first-ever athletic partnership, the deal sees TJ Watt and his wife, Dani Watt, co-design a collection for Abercrombie’s activewear brand, Your Personal...

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Business

Ten Thousand receives investment from Forza Capital

New York City-based men’s activewear brand Ten Thousand, which has become known for its performance-driven apparel tested by elite athletes, has secured additional investment from Forza Capital, the credit division of Forza Holdings. Forza took part in the Series B funding round in Ten Thousand to position the brand to “lead the premium men's...

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Business

Adanola secures investment from Story3 Capital Partners

British women’s athleisure brand Adanola is looking to drive growth and expansion in the US after receiving a “significant” minority investment from Los Angeles-based private equity firm Story3 Capital Partners. Adanola, founded by Hyrum Cook in 2015, said the new strategic partnership marks an “important milestone” in its ongoing expansion...

Retail

Beyond Yoga launches new brand platform as it expands into a new product category

Los Angeles-based premium active lifestyle brand Beyond Yoga has launched a new brand platform and product category as it enters into its next stage of growth. The new brand platform, Seek Beyond, is a comprehensive system that connects retail, marketing, product, and community storytelling together. To mark the platform’s launch, Beyond Yoga...

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Retail

NikeSkims promised disruption, but where is the collection?

In an industry perpetually hunting for its next blockbuster collaboration, few partnerships have generated as much noise, and anticipation, as NikeSkims, the joint venture between sportswear behemoth Nike and Kim Kardashian’s billion-dollar shapewear label, Skims. But despite a bold promise made in February to “disrupt the global fitness and...

Fashion |In Pictures

New premium activewear brand Seissense launches in the UK

Seissense, pronounced “Sea Sense,” is a new premium activewear brand looking to disrupt the competitive market with its performance wear built on innovation, sustainability, and philanthropy. The challenge brand has been two years in the making and launches with a comprehensive collection for men and women, featuring more than 50 pieces,...