German fashion brand Armedangels is launching its first activewear collection this week. The collection comprises sports bras, tops, classic long sleeves, and leggings with hidden pockets in the waistband, with prices ranging from 39.90 euros to 69.90 euros. The garments are made with a variety of sustainable materials. For example,...
19 hours ago
Hollywood actress Halle Berry has unveiled a second Re-Spin collection with activewear brand Sweaty Betty, after pieces from thefirst collaboration in Maysold out within 24-hours. The 24-piece autumn Re-Spin Edit focus on “effortless layers in time for the cosy season” with pieces in a colour palette of soft greens, warm creams and deep, earthy...
Oct 22, 2021
Activewear brand Fabletics has opened its first European store - and its first outside of the US - at Kurfürstendamm 29 in Berlin. As well as carrying the US brand’s clothing lines, the 306 square meter store also features a room where classes for members and non-members are offered under the guidance of fitness trainers. The brand said it plans...
Oct 15, 2021
The valuation of US activewear brand Vuori has increased to 4 billion dollars after securing a 400 million dollar investment from SoftBank Vision Fund 2 as it sets its eyes on global expansion. The Southern California-inspired performance apparel brand will use the investment to kick off an international expansion next year by launching an...
Oct 14, 2021
Canadian athletics brand Lululemon has revealed its interactive home gym Mirror will now be present in 40 Lululemon stores throughout Canada, with the opportunity for shoppers to purchase the device in-store or online in November. Back in July 2020, Lululemon acquired Mirror, firstly selling throughout the US, with a goal to launch the...
Oct 8, 2021
In partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), athletic apparel brand Lululemon has been revealed as the Official Outfitter for Team Canada. Through a multi-year deal, the Canadian brand will work with the team over the course of four Olympic games, ending after the Los Angeles 2028 Games....
Sep 24, 2021
Women’s sports performance clothing brand Maaree has collaborated with sustainable cycling apparel label Ashmei on a limited-edition sports bra. The new everyday Maaree x Ashmei empower sports bra, marks Maaree’s first collaboration and has been designed to support both brand’s “shared obsession with performance and sustainability” while...
Sep 13, 2021
Fitness platform Peloton has launched its own activewear private label line, Peloton Apparel featuring pieces that have been wear-tested by its members and inspired by its instructors. The debut Peloton Apparel collection features pieces designed to be “high-performing, body-inclusive and style-forward,” explains the fitness brand, which is “...
Sportswear specialists Fila have launched the size-inclusive womenswear collection Fila Performa, which offers up a selection of technology-enhanced activewear designed to heighten performance. Aimed to be suitable for women of all sizes, the Performa line sizes range from XS-4X. Sports bras, tank tops, short and long sleeve tops, hoodies, bike...
Sep 10, 2021
Online retailer BoohooMan has teamed up with entertainer turned boxer, Jake Paul. The two have produced a collection of activewear and fitness attire in a range of co-branded products. Items include a hoodie, raglan t-shirt, tank top and shorts, each featuring Paul’s signature black and gold colour scheme and PRBLM CHILD nickname. The designs...
Aug 27, 2021
Sustainable fashion brand Allbirds has become the latest company to enter the fast-growing activewear market. The San Francisco-based business said Tuesday it has launched its first performance apparel collection, called Allbirds Natural Run Apparel, after two years and more than 70 iterations. The collection is made using Eucalyptus Tree fibre...
Aug 17, 2021
Lingerie line Knix has released its new activewear line in collaboration with model Ashley Graham. The brand, known for its practical bras and underwear, will be releasing Knix Active as its first activewear collection. Through a video of Graham on the brand’s website, it was announced that the model will also now be the brand’s first global...
Aug 6, 2021
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