Fashion retailer H&M is launching a new activewear line worldwide called H&M Move on August 4 that will showcase a more accessible vision of sport by reframing it as movement. H&M Move will be available in 2,500 H&M stores and online from August 4 to offer “stylish and functionable movewear” to support men, women and children of all abilities...
Aug 3, 2022
When Run DMC rapped about 'My Adidas' in 1986, the intersection between athletic wear, fashion and music reached its zenith and has not abated since. In the 1990s Laura Whitcomb was the first designer to collaborate with the Adidas brand, creating a stretch jersey v-neck dress worn by Madonna, Mariah Carey and Tyra Banks among others. Alessandro...
Jun 1, 2022
The activewear industry has long been one of fashion’s worst offenders when it comes to its environmental footprint. The need for the clothing to be stretchy and moisture-wicking means the industry relies heavily on synthetic fibers such as nylon, polyester and spandex. Such fibers can take decades if not centuries to biodegrade while also...
May 18, 2022
US activewear brand Vuori is expanding to seven new markets after receiving a valuation of 4 billion dollars last year. The Southern California-inspired brand is entering the UK, France, Germany, Ireland, the Netherlands, Australia, and Canada, marking the first steps of a global expansion announced in late 2021. The brand will now be available...
Mar 31, 2022
Abercrombie & Fitch has set its sights on the activewear market with the launch of its new sub-brand, Your Personal Best (YPB). The line, which hopes to empower its customers, includes a range of fashion-forward, functional activewear and accessories for both men and women. Breathable bottoms, stretch tops with performance-enhancing elements and...
Mar 17, 2022
Marks & Spencer is stepping up its presence in the activewear segment with an investment in brand platform ‘The Sports Edit’. The Sports Edit was founded in 2015 and carries a mix of premium sportswear, athleisure wear and yoga products from established and emerging boutique brands. Marks & Spencer said it identified The Sports Edit as “a...
Mar 9, 2022
Sportswear retailer Puma has revealed a collaboration with Modibodi on a collection of leak-free period underwear and activewear. The line comes as part of the duo’s global partnership under the She Moves Us platform, hosted by Puma as a way to uplift and empower women in sports. Additionally, the products aim to act as an eco-friendly...
Mar 1, 2022
British activewear brand Tala has reportedly raised 4.2 million pounds (5 million euros) in funding to fuel its expansion. The funding round was co-led by Active Partners and Venrex, with additional participation from Pembroke VCT, WWD reports. Angel investors include Nicola Kilner, the CEO and founder of Deciem; Michelle Kennedy, the CEO and...
Feb 3, 2022
Footwear and clothing brand Ego has launched its first-ever activewear range as it continues to expand its product offering to become a “one-stop-shop” for its customers. The 23-piece ‘Active by Ego’ collection features mix-and-matched, style-led pieces designed with “ultimate comfort and functionality,” including high quality, breathable...
Jan 19, 2022
Stitch Fix has partnered with tennis champion Venus Williams on a campaign that hopes to inspire women to overcome their gym anxiety. The ‘Goodbye Gymtimidation’ campaign has launched as a way to help women achieve their fitness goals through a number of exclusive activations available through the Stitch Fix platform. Williams, who has expressed...
Jan 13, 2022
Marks & Spencer is continuing to invest in activewear with new products and a dedicated campaign for its Goodmove brand as the category continues to boom. The British retailer first launched Goodmove back in January 2020, driven by growing consumer interest in health and wellbeing combined with a switch towards more casual and comfortable...
Dec 30, 2021
Activewear brand Fabletics has announced that co-founder Kate Hudson will be transitioning from principal face of the brand to an advisory role, eight years on from the brand’s founding. The announcement comes as the company looks towards “its next chapter and continued growth”, with Hudson to continue bringing her expertise as a strategic...
Dec 23, 2021
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