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Fashion |Interview

Luxury brands choose hand-painted murals for advertising

While AI-generated artwork and digital media solutions dominate the world of contemporary advertising, an analog movement has been gathering pace among luxury brands for several years. FashionUnited speaks to Kevin Bartanian, CEO and founder of Kevani, an out-of-home (OOH) media sales organization specializing in urban-scale media assets. Kevani...

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Fashion

'Paint it Ted': Ted Baker reveals its first ever advertising campaign

Milestones are always important in life: First words. First steps. First day of school. First...ad campaign. Well, today, British premium brand Ted Baker took its first not-so timid steps into unexplored terrain, with the introduction of its characteristically bold 'Paint it Ted' campaign. The ad campaign - which will be plastered on buses,...

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