adidas Originals and Willy Chavarria release the first product drop of the Spring/Summer 2025 collection. The release brings elevated streetwear essentials with a distinct sports influence. Designed for both style and function with a range of items that combine streetwear aesthetics and high-performance athletic wear, each piece brings forward...
May 12, 2025
German sports brand Adidas is introducing the A-Type, a new line featuring premium, elevated versions of its products with an emphasis on craftsmanship under its lifestyle label Adidas Originals. The A-Type is described as an “ever-evolving, collection centred on reimagining icons from the Three Stripes’ unrivalled archive through the most...
Feb 11, 2025
It is never too early to plan. At least that appears to be the approach of sportswear giant Adidas, which has taken to Los Angeles to open two flagship stores well ahead of the city’s upcoming Olympic Games. At the new 8428 Melrose store in West Hollywood, a 5,390 square foot space has been designed by Adidas’ in-house creative team, who...
Sep 17, 2024
With so many eyes from all corners of the industry analyzing what is being presented on the catwalk during New York Fashion Week (NYFW), many designers use this moment in the spotlight to unveil a new collaboration or partnership. Over the years, the art of collaboration has proven to be a highly effective marketing strategy, particularly in...
Sep 10, 2024
Adidas is banking on its cultural legacy as it spotlights a series of heritage sneakers in its latest campaign. Adidas Originals pays homage to the brand's iconic footwear styles, the Gazelle, Samba, and Handball Spezial, which have held cultural significance across generations, with some like the Samba, having made a big comeback in the last...
Mar 26, 2024
Sportswear brand Adidas is teaming up with Edison Chen, founder and creative director of Hong Kong-based streetwear label CLOT, after unveiling the inaugural collection during Shanghai Fashion Week. In a statement, Adidas said that the Adidas Originals by Edison Chen global partnership marks the designer’s return to the brand to begin “a new era...
Oct 16, 2023
Adidas Originals has unveiled its first-ever footwear collection customised for five National Collegiate Athletic Association (NCAA) partner colleges in the US to tie in with the start of the college American football season. The Adidas Originals ‘Rivalry’ collection features officially licensed colourways for five NCAA schools, Grambling State...
Aug 29, 2023
Adidas Originals have unveiled its debut collection of blockchain-based virtual wearables, as it looks to strengthen its “community-based, member-first,” open metaverse strategy. Housed under a new ‘Virtual Gear’ product category, the 16-piece limited collection of virtual wearables will be released as non-fungible tokens (NFTs) on...
Nov 17, 2022
Adidas Originals is teaming up with luxury luggage brand Rimowa on a special-edition collaboration that celebrates German innovation. The two German brands have created a two-piece cross-category collection featuring Rimowa’s first-ever aluminium backpack and the utilitarian-designed Adidas NMD_S1 sneakers aimed at “urban explorers seeking to...
Nov 14, 2022
Adidas Originals has unveiled its inaugural collaborative collection with Los Angeles-based label Sporty & Rich, which launches on November 22. Inspired by Sporty & Rich’s intrinsic ethos of wellness and self-care, the collection features elevated takes on iconic Adidas footwear and apparel looks, while drawing on vintage sportswear references....
Nov 10, 2022
Adidas Originals has collaborated with Los Angeles-based designer Sean Wotherspoon on an automotive memorabilia apparel, accessories and footwear collection that brings Hot Wheels to life. The race-inspired unisex collection features a race jacket, long-sleeve mesh T-shirt, cotton tee, trail shorts, a bucket hat and a reversible tote bag all...
Aug 22, 2022
Adidas Originals and Craig Green have unveiled a new trainer that celebrates performance construction and the sportswear brand’s design heritage. British designer Green has updated the Adidas’ 1988 Squash, a trainer built for swift and nimble movement, and reconsidered the shoe for the 21st century using a transparent mesh upper, exposing and...
Jul 21, 2022