A party in Ibiza, new markets and more modern collections - Baldessarini's realignment is picking up steam since Florian Wortmann took over as managing director. The brand, founded in 1993, is approaching a younger target group with influencers and representation in social media but it also wants to retain its existing customer base. Saying ‘yes...
Jul 22, 2022
A new showroom, the relaunch of premium brand Baldessarini, an investigation by the EU Commission against Pierre Cardin and a fashion show in Paris - much has been going on at German clothing company Ahlers Group. FashionUnited asked chairwoman Stella Ahlers questions about the extent the company was part of Pierre Cardin's fashion show, how the...
Mar 8, 2022