Air Max news and archive

JD Sports: the Exclusive Retail Partner to Activate Nike DN8 Launch

JD Sports partnered with Nike to activate the highly anticipated launch of the Nike Dn8. The unique retail experience was hosted exclusively at JD's flagship store in Times Square, showcasing the innovative spirit of Nike's Air Max line through dynamic and immersive installations. "Maxxed Out" Nike launched the Air Max Dn8 last week with its...

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Fashion

Nike celebrates 30th anniversary of Air Max 90

Air Max Day 2020, Nike’s annual dedication to its revolutionary cushioning Air sole sneaker, is this year honouring the Air Max 90, which is celebrating its 30th anniversary. Nike released its first-ever Air Max 1 On March 26, 1987, a model that is regarded by most as a footwear masterpiece, and over three decades later it’s undeniable that the...

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Fashion

Nike gives iconic Air Max sneakers a tech makeover

When Nike launched its Air Max 1 trainer in the late eighties it was something of a footwear phenomenon. The technology was novel, the soles had visible air, the colour ways were modern and cool, it was an innovation that prompted the footwear giant to even greater star status. The Air Max 1 has since become a footwear staple, worn by many an...