Akeneo news and archive

The battle before the search

Consumers are increasingly arriving through AI, recommendations, social platforms and marketplaces. The battle ahead will be how to influence recommendation engines, not simply ranking in search engines, explains Justin Thomas, VP Sales - EMEA North for Akeneo. Keywords, rankings and paid placements no longer hold the monopoly over discovery....

BusinessPartner Content

Why merchandising is becoming an information science

Justin Thomas, VP Sales, EMEA North for Akeneo explains why merchandising is moving from intuitive decisions to attribute level performance analysis and why this matters in the new AI age. We are moving away from a time when merchandising was driven by instinct, experience and intuition, which provided merchandisers with the ability to spot...

BusinessPartner Content

N Brown completes Akeneo’s PIM transformation across Simply Be, Jacamo and JD Wiliams brands ahead of Peak 2024

N Brown Group plc, the inclusive fashion and homeware digital retail group, has implemented its new Product Information Management (PIM) system in partnership with Akeneo – the Product Experience Company. The transformation, implemented ahead of the critical Peak Trading Period in Q4, will improve customer experience across its Simply Be, Jacamo...