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5 brands boycotting Black Friday for good causes

For some brands and retailers, Black Friday is all about slashing prices and offering major discounts, for 2020, several brands are protesting the annual discounting event in favour of charity drives. Black Friday 2020 this year falls on November 27 and, while for some brands it offers an opportunity to capture that much-needed consumer spend to...

Nov 24, 2020

Retail

Allbirds to raise prices on Black Friday instead of discounting

As retailers begin to announce plans for Black Friday or Cyber Monday sales, Allbirds has said that it will actually raise its prices on November 27. The sustainable footwear company is taking a stand against what it calls "a frenzied day of discounts and buyers’ remorse" to support the environment. Allbirds will raise all prices across its...

Nov 9, 2020

Fashion IN-PICTURES

Sustainable brand Allbirds launches first apparel collection

San Francisco-based sustainable brand Allbirds has announced the launch of its first apparel collection. The brand, which until now has been known for its sneakers made from natural and recycled materials as well as a range of socks and underwear launched earlier this year, is now selling its debut apparel collection comprising a t-shirt, wool...

Oct 20, 2020

Report

Allbirds to use new 100 million dollars in funding to expand its physical network and diversify collections

New York – Over the weekend, U.S. sustainable footwear brand Allbirds announced it has secured100 million dollars in new Series E Funding. The investment round was led by asset management firm Franklin Templeton, alongside T. Rowe Price, Baillie Gifford, TDM Growth Partners, Rockefeller Capital Management, as well as additional new and returning...

Sep 29, 2020

Report

Allbirds lands in Korea

San Francisco-based sustainable footwear and apparel brand Allbirds has launched in Korea. “As we continue to expand our international footprint, we’re excited to finally enter the Korean market and connect with our existing community here, further establishing Allbirds as an important sustainable fashion player in Asia,” Sandeep Verma, the...

Aug 18, 2020

Fashion

Allbirds expands into underwear

Sustainable footwear and accessories brand Allbirds is launching its first underwear range. The collection, which comprises boxer briefs, shorties, thongs and bralettes, is made from the brand’s propriety yarn Trino TM, a blend of responsibly sourced eucalyptus tree fibres, ZQ-certified Merino wool and elastane. The waistband is made from...

Jun 19, 2020

Retail

Allbirds lands in the Netherlands with Amsterdam store

San Francisco-based sustainable footwear brand Allbirds has chosen Amsterdam as the location for its first store in the Netherlands. The 70-square-metre store, located in de Negen Straatjes, will open on 18 June and follows recent openings by the fast-growing brand in London and Berlin. The brand has operated a Dutch webstore since 2019. The new...

Jun 16, 2020

Fashion

Adidas and Allbirds partner to develop low-carbon impact athletic shoe

Adidas and sustainable shoe brand Allbirds have announced their collaborative effort to create a sports performance shoe with the “lowest carbon footprint ever recorded”. According to a Quantis International study from 2018, the footwear industry annually emits 700 million metric tons of carbon dioxide. Not only do the two companies want to...

May 28, 2020

People

Allbirds appoints Old Navy’s Chief Creative Officer to Board of Directors

Nancy Green, President and Chief Creative Officer at Old Navy and former CEO of Athleta, has been appointed by Allbirds to its Board of Directors, according to a statement by the sustainable footwear brand. Green's appointment to the Board is effective February 10, 2020. Commenting on its choice, Allbirds said Green “emerged as one of the most...

Feb 10, 2020

Fashion

2019 Recap: our best interviews

FashionUnited had the pleasure of interviewing a number of fashion CEOs, C-suite executives, activists, academics and designers in 2019. As the year draws to a close, we’re looking back at the most insightful interviews we have published this year. Enjoy! “We run algorithms through the entire company. We basically use machines for everything...

Nov 21, 2019

Management

All about Allbirds’ debut in Singles' Day

New York - U.S. shoe brand Allbirds has participated in Alibaba’s 11.11 Global Shopping Festival for the first time. Allbirds released two special-editions of its signature sneakers to mark its debut on the Singles Day shopping event after opening its flagship store on Alibaba Group’s e-commerce platform Tmall in April. “Instead of relying on...

Nov 16, 2019

Fashion

Patagonia, Vivienne Westwood, Amazon: what brands are doing for the Global Climate Strike

Patagonia, Vivienne Westwood, Amazon and Allbirds are among the big-name brands showing their support for the Global Climate Strike which started today. People from over 150 countries are taking part in the protests, demanding companies and governments to take action on climate change ahead of the United Nations Climate Change Summit which...

Sep 20, 2019