Allbirds news and archive

Allbirds launches collaboration with Shrimps

B Corp footwear brand Allbirds has launched a winter capsule collection with British fashion brand Shrimps. The three-piece monochromatic capsule aims to celebrate “urban exploration and a curious mindset, blending functionality with a fun aesthetic,” and sees Shimps reimagining Allbirds fan-favourite hiking shoe, the Trail Runner Fluff, by...

Business

Allbirds secures distribution agreements in Europe and Latin America

Footwear brand Allbirds has announced the signing of two new partners to oversee the distribution of its products in Europe and Latin America. From July 1, 2025, Chris sports will be the exclusive distributor of Allbirds across Austria, France, Germany, Italy, Liechtenstein and Switzerland, while Uruguay-based Wystam will launch the brand in...

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Allbirds posts Q3 loss, revises full-year outlook

American footwear company Allbirds has reported a loss in the third quarter of 2024, while sales fell 24.9 percent to 43.0 million dollars, compared to 57.2 million dollars in the same quarter last year. CEO Joe Vernachio emphasised the company's progress in achieving its strategic goals, despite financial challenges. The company is reducing its...

ReportFeatured

Allbirds enters next phase of transformation as losses narrow despite revenue dip

For the second quarter ended June 30, 2024, sports footwear brand Allbirds continued to tackle declining revenues amid an ongoing transformation plan that is now embarking on its next phase. While some positivity could be seen in narrowing losses for the period, which dropped to 19.1 million dollars from 28.9 million dollars in the same period...

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Jason Israel joins Allbirds as VP of design

Allbirds has announced the appointment of Jason Israel as VP of design, effective June 1. Israel reports to the company’s chief design officer, Adrian Nyman. The company said in a release that Nyman and Israel – alongside the recent addition of a new color & materials leader, Ailsa Cordon-Michell, formerly associated with The North Face and...

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Allbirds Q4 loss widens, names Joe Vernachio as CEO

Allbirds fourth quarter net revenue decreased 14.5 percent to 72 million dollars, while net loss widened to 56.8 million dollars or 37 cents per basic and diluted share. Full year net revenue decreased 14.7 percent to 254.1 million dollars versus a year ago and net reached 152.5 million dollars or 1.01 dollars per basic and diluted share. The...

Business

Allbirds secures distribution deals in Japan and Australasia

Lifestyle brand Allbirds Inc. has announced two new distribution deals in Japan and Australasia, transitioning the company from direct selling to a distributor model across four international regions. From June 1, Goldwin will become the exclusive Allbirds distributor in Japan, and from July 1, Compendium Group will be the brand’s first...

PeoplePress Release

Allbirds announces CMO and Chief Design Officer

Allbirds, Inc. has announced two new executive leadership appointments. Kelly Olmstead, formerly SVP of Brand & Marketing, has been promoted to Chief Marketing Officer; and footwear industry veteran Adrian Nyman was appointed to the newly created position of Chief Design Officer, both effective December 2023. "We are thrilled to be further...

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Allbirds names new marketing and design officers

Lifestyle brand Allbirds has announced the appointment of two new executives to its leadership team amid an ongoing transformation period focusing on inventory reduction, cost control and operational cash use. Kelly Olmstead, Allbirds’ former SVP of brand and marketing, has been promoted to chief marketing officer, a role she brings over 25...

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Allbirds forecasts 15 to 22 percent decline in Q4 revenue

Allbirds, Inc. net revenue decreased 21.2 percent to 57.2 million dollars compared to the third quarter of 2022 and decreased 8.7 percent compared to the third quarter of 2021. Net revenue in the first nine months decreased 14.8 percent to 182.1 million dollars and increased 1 percent compared to the first nine months of 2021. For the fourth...

Business

Allbirds secures distribution deal in Canada and South Korea

Sportswear and footwear brand Allbirds has announced two new agreements with distributor partners in Canada and South Korea as it looks to move towards a third-party model. The company, which had initially adopted a direct go-to-market strategy, made the shift as part of its ongoing Strategic Transformation Plan which it announced earlier this...

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Allbirds Q2 sales down almost 10 percent, but beats expectations

Allbirds has reported net revenue of 70.5 million dollars in the second quarter ended June 30, down 9.8 percent from a year earlier, but up 3.8 percent from two years ago. The San Francisco-based company, which went public in 2021, attributed the year-on-year drop primarily to a decrease in average selling price driven by promotional activity,...