Canadian activewear brand Lululemon has named seven-time Formula 1 World Champion Lewis Hamilton as its newest brand ambassador. From February 25 onwards, Lululemon will provide apparel and accessories for Hamilton's training, recovery, and lifestyle needs while working together with the driver on future design and global advocacy work....
Feb 25, 2025
It was a busy week for brands and their respective ambassadors, many of whom were selected for their connections to a younger generation of potential shoppers, a group brands are continuously trying to align with. Here are some of the biggest collaborations of the week, some ringing in the launch of the all important autumn campaigns. HeyDude...
Aug 23, 2024
B-Corp certified Wolf & Badger has announced the launch of a new brand ambassador programme designed to allow content creators to “help generate for independent ethical brands”. Dubbed ‘Tastemakers’, the in-house developed programme serves as a platform for creators to edit, style, feature and ultimately share their favourite products with their...
Apr 12, 2024
South korean singer, songwriter and member of the pop group BTS is the new global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. The campaign was shot by Park Jong Ha, and shows the K-Pop sensation wearing new items of the brand’s Spring 2023 collection, including new denim fits as well as a new crew neck shirt. Jung Kook...
Mar 28, 2023
French fashion house AMI has named Wooshik Choi, one of the most promising actors in South Korea and Asia as its global ambassador. In a statement, AMI said it will collaborate with the South Korean actor on a “wide series of projects, in a close partnership to further establish the friendship between Paris and Seoul”. AMI added that they chose...
Oct 11, 2022
Lululemon has confirmed that it will launch its first-ever tennis collection this spring, as it names US Open 2021 runner-up Leylah Fernandez as its newest ambassador. The Canadian tennis star will wear Lululemon on-and-off the court starting at the upcoming Australian Open, running from January 17 to 30. Lululemon added that Fernandez would put...
Jan 12, 2022
Emmy-nominated actor Anya Taylor-Joy has been revealed as Dior’s new global brand ambassador, which will see her showcase the designs and creations of Womenswear creative director, Maria Grazia Chiuri and image director of makeup, Peter Philips. Its an announcement that does not come as much of a surprise to fans, as the actor has regularly...
Oct 25, 2021
LVMH fashion house Louis Vuitton has unveiled Squid Game’s HoYeon Jung is the label’s newest global ambassador. Announced in an Instagram post on the brand’s official account, HoYeon will be joining as a representative of fashion, watches and jewellery for the luxury label. In the post, the actor swapped the blood-soaked tracksuit of her...
Oct 7, 2021
Fendi has announced actress Song Hye-Kyo as the luxury house’s first Korean global ambassador. “Song Hye-Kyo is an icon of the era that shows the beauty of a blend of tenderness, strength, and a confident attitude, and she fits well with the values that Fendi pursues,” stated Fendi during the announcement in a post published by W Korea. Song, a...
Feb 17, 2021