American Eagle news and archive

American Eagle signs five-year deal with footballer Lamine Yamal

Fashion and lifestyle retailer American Eagle has tapped Spanish footballer Lamine Yamal as its new global ambassador as part of its continued investment in sports culture. American Eagle has signed a five-year deal with the FC Barcelona footballer, described by the brand as a “historic” move, marking its first multi-year partnership as it looks...

Retail

American Eagle store traffic falls amid backlash over Sydney Sweeney ad

In-store visits for American Eagle are reported to have fallen last week after the brand became embroiled in backlash over a campaign featuring actress Sydney Sweeney. According to data collected by Pass_by, store visits across the US dropped 3.9 percent year-over-year for the week ended August 2. Impact was most prominent in the south, where...

Featured

Fashion

American Eagle states Sydney Sweeney's campaign is just about “jeans”

US fashion retailer American Eagle, known for its denim and casualwear, has been responding to criticism over its recent advertising campaign with actress Sydney Sweeney, which critics state has racist undertones. In the campaign, the actress, known for her roles in White Lotus and Euphoria, can be seen wearing an American Eagle denim jacket and...

Retail

American Eagle targeting back-to-school sales with Snapchat

US retailer American Eagle is teaming up with social media platform Snapchat to connect with students to drive in-store back-to-school shopping. In a statement, American Eagle said it was partnering with Snapchat’s ‘Snap Map’ feature “to meet students where they’re already shopping, connecting, and planning their next move,” by placing more than...

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Business

American Eagle Outfitters reports challenging Q1, withdraws outlook

American Eagle Outfitters (AEO) revealed a challenging first quarter with net revenue decreasing by 5 percent to 1.1 billion dollars and comparable sales down by 3 percent. Both key brands saw decreases, with Aerie comparable sales down 4 percent and American Eagle comparable sales down 2 percent. Given the macro uncertainty and the...

Retail

American Eagle hosts denim pop-up in Nashville

Youth apparel retailer American Eagle hosted a unique pop-up concept in Nashville, the Denim Deli, as it aims to breathe fresh air into the retail experience. The pop-up, which took place from March 21 to 22, was at 12 South, a retail and dining destination. It included several in-person activations, during which the brand engaged directly with...

Retail

Unsubscribed opens pop-up in Flatiron, downtown NYC

Unsubscribed, the slow-fashion concept from American Eagle, has opened a pop-up in Flatiron, New York City. Officially opening on March 19, the limited-time pop-up features a range of elevated essentials from Unsubscribed next to a unique archive room, in-store activations, and exclusive online sneak peeks. Unsubscribed's pop-up store interior...

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Business

American Eagle lifts profit guidance

American Eagle Outfitters (AEO) announced that fourth quarter-to-date comparable sales to January 4, 2025, were up in the low single digits, tracking ahead of recent guidance of positive 1 percent. The company said trends across American Eagle and Aerie were positive. As a result, American Eagle is raising its fourth quarter outlook, with...

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Report

AEO Inc. reports growth across all brands for Q3

AEO Inc. reported an increase of 3 percent in total comparable sales for its third quarter, following a 5 percent growth in comparable sales during the same period last year, highlighting the success of the company’s profitable growth plan. The parent company of American Eagle and Aerie, AEO Inc., reported a 1 percent decline in total net...

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Business

American Eagle subsidiary Quiet Platforms announces partnership with JLL

Quiet Platforms, a wholly owned American Eagle Outfitters Inc. subsidiary, has announced its partnership with the real estate company Jones Lang LaSalle Incorporated (JLL). In December 2022, the companies announced their cooperation for the new year to accelerate the opening of new fulfilment centres in the US to serve brands in the supply chain...

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Retail

American Eagle and Aerie Carnaby store openings fall through

The highly anticipated UK store debuts for American Eagle and Aerie have been scrapped after the brands’ licensee company AEO EU descended into liquidation in January. The US fashion brands were set to open their first stores in the country at London’s Carnaby location in December. However, the brands’ owner American Eagle decided to terminate...

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Business

American Eagle buys Quiet Logistics

In an effort to take further control of their supply chain, American Eagle Outfitters (AEO) has bought Quiet Logistics for 350 million dollars in cash. Quiet Logistics is a supply chain partner that utilizes state-of-the-art technology and robotics and has provided cost-effective in-market fulfillment services for American Eagle, as well as for...