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American Eagle Outfitters launches premium denim brand AE77

American Eagle Outfitters, Inc. (AEO) has launched AE77, a new premium denim brand for men and women. The company said in a release that the brand will debut with its first store in New York City’s SoHo neighbourhood designed by Stefan Beckman Studio, with an e-commerce site to follow on October 15 and a second store by year end. “AE77 is an...

Sep 23, 2021