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Fashion |IN-DEPTH

Style challenges, OOTDs and influencers: How fashion jumped on the TikTok trend

As the pandemic-induced lockdown weighed on the world and in-person interaction became mostly impossible, many depended on social media to connect with others. Though platforms like Instagram, Twitter and Facebook are often mentioned first, another player has recently placed these two in its shade - TikTok, the natural habitat of Gen Z. From lip...

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Business|Interview

Anna Meyfarth: “TikTok isn’t like the picture perfect world of Instagram”

As younger generations spend increasingly more time online, one social media platform has been catching the attention of everyone: TikTok. But what do fashion brands have to do to grow their presence on the app? The Chinese-owned short-video platform has such addictive qualities that teenagers and young adults find themselves scrolling through...

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