Fashion |OPINION Featured
In Paris, the catwalk makes way for merchandised fashion
The dawn of e-commerce sparked a novel way of buying fashion. Online stores weren’t concerned with merchandising, or how clothes looked hanging side by side on a rail. They could buy separates straight off the runway, without needing to invest in full looks. We all like to be visually stimulated when we scroll, but to be sure, on a website you...
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