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Gucci first luxury brand to accept ApeCoin cryptocurrency in store

Gucci is the first luxury house to accept ApeCoin (APE) cryptocurrency in its US stores. The Kering-owned maison was quick to adopt digital currencies and will now offer shoppers the possibility to make in-store purchases using ApeCoin through BitPay, the world’s largest provider of online payment services. Gucci has been trialing a roll-out of...

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