Apple news and archive

Apple to invest $500 billion in US over four years, hire 20,000 staff

Apple said on Monday it will spend more than $500 billion in the United States over the next four years and hire 20,000 staff, with President Donald Trump quickly taking credit for the announcement. The Silicon Valley-based giant said it was its "largest-ever spend commitment," which comes as tech companies battle for dominance in developing...

Fashion

Jacquemus returns to Paris Fashion Week with Apple partnership

French fashion house Jacquemus, renowned for its cinematic runway presentations in countryside locales, is making a much-anticipated return to Paris Fashion Week, this time with a high-tech twist. For its upcoming collection, Jacquemus will collaborate with Apple to revolutionise the way fashion is captured and shared. In a statement on...

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Report

Fast fashion setback: Indonesia wants to block popular Temu shopping app

The Indonesian government appears to have taken steps to potentially restrict online marketplace Temu's presence in its region, asking Google and Apple to ban the app. While Temu is a relatively new e-commerce platform that has rapidly expanded its operations globally since its launch in 2022, initial scrutiny and criticism in various markets,...

Fashion

Etro to live broadcast runway show via Apple Vision Pro

Italian luxury label Etro is set to become the “world’s first fashion house” to broadcast a live runway show via the Apple Vision Pro headset. For a select group of guests, the device will serve as the platform for viewing the brand’s upcoming Milan show, scheduled to take place during the city’s fashion week on September 18. Those selected will...

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Culture|In Pictures

In Pictures: Apple TV+ to stream new ‘La Maison’ series

Apple’s streaming service has revealed the details of a new fashion-related series diving into the scandalous world of warring fashion houses. ‘La Maison’ is set to grace the screens of global Apple TV+ users on September 20 in the form of a fictional 10-episode series in the French-language which will be released weekly through to November 15....

Culture

Who is Sabato De Sarno? Apple and Gucci take a look behind the scenes with a documentary

When Gucci announced its new creative director and Alessandro Michele's successor, one question was on everyone's lips: Who is Sabato De Sarno? Almost a year and two collections later, the Italian fashion house has now answered the question with the 20-minute documentary 'Who is Sabato De Sarno? A Gucci Story', which puts the spotlight on the...

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Business

StockX unveils immersive shopping experience for Apple Vision Pro

Online marketplace StockX has unveiled a new immersive shopping experience on Apple’s newly launched spatial computer, Apple Vision Pro. Accessible via an in-house designed app, the experience includes a sneaker showcase with 3D models, a product browsing feature, live market data and a ‘Shop the Look’ option allowing users to explore...

Fashion |Beauty

E.l.f. Cosmetics launches beauty shopping app for Apple Vision Pro

Beauty brand E.l.f. Cosmetics has launched one of the first beauty shopping apps for Apple’s new spatial computer Vision Pro, which aims to blend “digital content with the physical space around you”. The “Your best E.l.f.” VisionOS app includes features designed specifically for Apple Vision Pro’s three-dimensional (3D) user interface that users...

Fashion

Apple to stop using leather for its accessories

Apple’s annual event, which took place on the penultimate day of New York Fashion Week, had a surprise announcement. The tech giant said it would ban the use of leather for all its accessories, including watch straps and mobile phone cases. In an effort to meet its net zero emissions goal by 2030, Apple unveiled a new textile called FineWoven, a...

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Business

Spain fines Amazon, Apple 194 million euros

Spain's competition watchdog said Tuesday it has slapped US tech giants Amazon and Apple with a combined fine of 194 million euros (218 million dollars) for collusion in the sale of products. The two firms had colluded to limit the sale of Apple products on Amazon's Spanish websites "which restricted competition," the regulator said in a...

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Business

Apple to launch Buy Now, Pay Later service

Apple on Monday announced it will expand its Apple Pay services with a buy now, pay later (BNPL) option. Called Apple Pay Later, the financial service allows users to split purchases into four equal payments over six weeks without interest or late fees. Apple announced the move at its latest Worldwide Developers Conference. Apple Pay later is...

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Business

Apple's new privacy controls will limit brands advertising

This week Apple began rolling out an update of its lates iOS operating system putting the user in greater control of privacy. The changes will limit tracking websites visited by users, which companies do to create user profiles and distribute advertising deemed relevant. Many websites allow hundreds of different data collection companies to...