Armedangels news and archive

Armedangels – the German brand expanding beyond its home market

Armedangels is a Cologne-based fashion brand founded in 2007 by Anton Jurina and Martin Höfeler. Known for its DetoxDenim jeans and Iconic Å logo pieces, it positions itself around material innovation and supply chain transparency. On October 22, 2026, the brand opened its second company-owned store in Düsseldorf, following the opening of its...

Fashion Partner Content

Time includes Armedangels' windbreaker in its list of best inventions of 2026

German fashion brand Armedangels has been featured on American magazine TIME's Best Inventions 2026 list for its 100 percent Tencel Lyocell windbreaker in the outerwear category. According to the brand, it is the first windbreaker with a ripstop outer fabric woven entirely from this wood fibre, without a membrane, synthetic fibres or PFAS. Each...

Fashion Partner Content

Armedangels develops plastic-free bouclé from wool and lyocell

German fashion label Armedangels has developed a bouclé yarn without polyester or other synthetic fibres. Following its debut in 2025, the Cologne-based brand is now using the yarn for more styles from its autumn/winter 2026 collection, 'For the Cozy and Curious'. According to the company, the material became a bestseller in its first season....

FashionPress Release

Cara Delevingne is new face of Armedangels' DETOXDENIM collection

Cara Delevingne is considered a rule-breaker, while Armedangels sees itself as a label that consistently challenges industry conventions. The two come together in the new campaign. The Cologne-based fashion label has unveiled the British actress, model and musician as the face of its autumn/winter 2026 DETOXDENIM collection. Titled “Never the...

Fashion Partner Content

Armedangels takes recycled fibre SaXcell from pilot project to denim programme

Cologne-based fashion label Armedangels is expanding its partnership with Dutch fibre manufacturer SaXcell. Following the sold-out launch of what the two companies describe as the world's first commercial SaXcell collection for spring/summer 2025, Armedangels is introducing the recycled cellulose fibre into a broader denim programme for...

Fashion Partner Content

ARMEDANGELS Spring 2027: “A new nature”

With the start of the sell-in phase on July 6, 2026, ARMEDANGELS presents its Spring 2027 collection under the seasonal theme New Nature. Denim forms the core of the season. The assortment is complemented by Clean Utility and New Basics, the expansion of Activewear, selected product innovations and recognisable Iconic Å logo pieces as visual...

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Business

Armedangels launches direct-to-consumer model in the US

Armedangels is advancing its international expansion by entering the US market. The Cologne-based fashion brand will launch there at the end of April with a direct-to-consumer model, the company announced on Monday. Distribution will initially be handled through its own online shop, with additional sales channels planned for the future. This...

Fashion Partner Content

Armedangels Autumn 2026: Redesigned heritage, reengineered materials

With its autumn 2026 collection, Armedangels presents a range that consistently sharpens its brand profile. Radically minimalist silhouettes, natural colour palettes and strong key styles form the serene foundation of the season. Building on this, the collection introduces specific highlights through material innovations like DetoxDenim with...

Retail

Retail debut in Cologne: Armedangels opens first own store

Sustainable fashion brand Armedangels is breaking new ground. On Thursday, the label opened its first own store in its hometown of Cologne, Germany. Armedangels explained in a statement that the store at Ehrenstrasse 29 was conceived as a “physical brand platform, design statement and strategic testing ground for the future of the brand”. Chief...

Retail|OVERVIEW

Blue, Green, Repair and other 'Fridays': The alternative to Black Friday is becoming increasingly varied

The counter-narrative to Black Friday is starting to take on more and more different forms. The inbox is flooded with messages about Green Friday, but now Repair Friday, Blue Friday, Favorite Friday, Swap Friday and No-Fomo Friday are also joining them. Green Friday at Xandres Perhaps the most well-known term to choose a counter-voice for Black...

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Report

Armedangels appoints new director of global sales

German brand Armedangels has appointed André Hennigers as its new global sales director. Hennigers brings a wealth of experience from the fashion industry, having previously held leadership roles at renowned brands such as Marc O'Polo, Levi Strauss & Co., Nike and Esprit. According to the brand's press release, Hennigers will be responsible for...

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Management

Armedangels appoints André Hennigers as Director Global Sales

Armedangels has a new Director Global Sales. André Hennigers has been appointed to the role of Director Global Sales, the Cologne-based clothing retailer announced on Tuesday. In his new role, which he has held since September 15, the designated sales manager will be responsible for the strategic development and expansion of the sales business....