Armedangels news and archive

Armedangels says ‘sustainable products don’t exist’ in latest marketing campaign

German fashion brand Armedangels has taken a bold new step in its latest marketing campaign. The Cologne-based label wants to be "radically honest" in its communications by bluntly stating: “Sustainable products don't exist.” With the new marketing campaign the brand highlights that every newly produced product leaves an ecological footprint and...

FashionPress Release

Armedangels FW23 sustainability collection: Warm yourself, not the world

Climate change is changing winters. Wardrobes will transform to reflect the uncertainties of weather. But they must transform to reduce the impact of lifestyles on climate. Inspired by this, Armedangels’ winter collection offers versatility in layering for added warmth that can be worn throughout the whole year. This not only saves energy costs...

FashionPress Release

DetoxDenim Autumn 2023 - Armedangels presents recycled styles for men and women

The Perfect Pair Continuity and progress: we further extend our use of recycled content, now offering 20 options made from 100% recycled cotton and even more options with a share of recycled cotton for men and women. Next to our new female bootcut fit and new dark shades on bestsellers, we’re adding seasonal highlights to our DetoxDenim...

Fashion Partner Content

ARMEDANGELS Review 2021

Climate change is real. That’s a fact. And the fashion industry is part of it. Being one of the dirtiest industries on our planet. This is exactly what fair fashion label ARMEDANGELS has been fighting for 15 years. "I didn't start ARMEDANGELS to make fashion, but to make change for planet and people," says Martin Höfeler, founder and CEO...

Business

German brand Armedangels steps into activewear

German fashion brand Armedangels is launching its first activewear collection this week. The collection comprises sports bras, tops, classic long sleeves, and leggings with hidden pockets in the waistband, with prices ranging from 39.90 euros to 69.90 euros. The garments are made with a variety of sustainable materials. For example,...

FashionPress Release

Circularity at ARMEDANGELS – From eco & fair to circular

For almost 15 years ARMEDANGELS has been proving that fashion can be different: no wage slavery, no harsh chemical usage and no mass production. Instead, sustainable and fairly produced garments. But while the German fashion company tried to make a difference in the past decade, the fashion industry doubled in size in the last 15 years. This...

Fashion Featured

Denim trends: The rise of circular denim

More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life....

FashionPress Release

ARMEDANGELS introduces Circular Denim

In Germany, every woman owns an average of 8.1 pairs of jeans, buys 2.2 new ones per year, and every year they are sorted out in parallel: The jeans no longer fit, the colour or shape no longer appeals or no longer adheres to the latest trends. According to the Ellen McArthur Foundation, it has been proven that only just under 1 % of the world's...

Fashion |INTERVIEW Featured

Armedangels & sustainable design: “Not just throwing nice products on the market”

German sustainable fashion label Armedangels has revised its denim collection. The new jeans for women and men not only fit better but have also been produced in a water-saving manner and completely without the use of chemicals. Sara Maier from Armedangels talks about the difficulty and beauty of working sustainably as a designer. Armedangels...

Fashion Featured

Sustainable Textile Innovations: EcoVero, an alternative to viscose

London - As the fashion industry heads towards a future where textile resources are scarce, natural fibers such as cotton, which remains a resource-intensive material, and petroleum-based fibers like acrylic, polyester, nylon, and spandex remain high in demand. But as the production of these fibers continues to cause irreversible damage to our...