Nike’s latest London installation allows children to be involved in experiential sports, including suggestions for imaginary games. Called Nike’s PLAYlab, the pop-up in its Oxford Circus Niketown features visuals of sports, flags, posters, uniforms and a submission stations for ideas. In a statement Nike said: “with eyes full of enthusiasm, kids...
Jan 3, 2022
Luxury brand Hervé Léger has begun exploration within a new category, taking its offering into the activewear market in the form of a casual fashion line designed to meet the demands of the modern woman. Hervé by Hervé Léger includes a range of bodysuits, sweatshirts, bandage tees, leggings, bike shorts, dresses and oversized jackets, created...
Nov 8, 2021
Premium athleisure brand Lacoste has revealed a new collaboration featuring characters from the Charles M. Schulz comic strip, Peanuts. For autumn/winter 2021, the range has pieces for the whole family, men, women and children, with essential garments for the new season. Fans can get their hands on a selection of ready-to-wear, accessories,...
Oct 28, 2021
Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC. In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a...
Oct 22, 2021
Nitches has revealed that it has signed John Lewis AKA ‘The Badass Vegan’ as its first celebrity influencer for its athleisure line. In collaboration with Lewis, Nitches will launch ten items of clothing, all custom manufactured through the company. The first line is expected to be ready in time for the holiday season. Lewis, known for his...
Oct 21, 2021
Premium brand Polo Ralph Lauren has unveiled a limited edition capsule collection, Tokyo Stadium, in a partnership with LDH Japan founder and Exile boy band leader, Hiroyuki Igarashi. In a reinvention of the label’s original Polo Stadium Collection inspired by the 1992 Olympic Games, the Tokyo Stadium capsule incorporates Japanese pop culture...
Oct 14, 2021
To celebrate both the start of the NFL season and New York Fashion Week, drinks company Pepsi has partnered with Harlem couturier Dapper Dan on an American football capsule. Through the collection, the two aimed to bring together streetwear and football fandoms in a range of athleisure styles. Co-branded pieces include a hoodie, a jacket, a...
Sep 9, 2021
Fashion e-commerce site Nasty Gal has partnered with media platform Sports Illustrated on an athleisure capsule. In the 20 piece collection, shoppers can find a range of co-branded sweatshirts, bicycle shorts and matching sets all inspired by 80’s sportswear, with the clothing brand aiming for a luxe-athleisure aesthetic combined with functional...
Sep 3, 2021
Scandinavian brand J.Lindeburg is celebrating 25 years since the launch of its first collection by founder Johan Lindeberg. The label planned to commemorate the milestone anniversary with a big fashion event held in the brand’s home city of Stockholm, featuring a presentation of its FW21 Aim Higher collection. Celebrations aimed to take place in...
Sep 2, 2021
Upmarket athleisure and performance brand Anatomie has launched its first full menswear collection comprising jackets, t-shirts, button-ups, blazers and trousers. The collection features the US brand’s signature wrinkle-resistant and quick-dry materials, with prices ranging from 98 dollars for a men’s v-neck t-shirt to 398 dollars for a safari...
Jul 28, 2021
No more dreaming of travel! We are moving on and are looking ahead. Pack your bags it’s time to explore! Spring 2022 will bring you to exotic places like Capetown, Chicago, Costa Rica, Curaçao and Cococabana in Rio de Janeiro. What to wear? Easy! We bring light suitcases filled with a selection of stylish and comfortable wrinkle free, iron free,...
Jul 14, 2021
This month’s Fashion Friday podcast series by Euromonitor International analyses how the pandemic has impacted the sportswear and apparel industry in North America. The apparel and footwear industry was among the hardest hit by COVID-19. As cases surged and lockdowns caused severe economic uncertainty, consumer confidence dropped sharply in the...
May 7, 2021
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