Athleisure news and archive

Gym+Coffee secures 17 million euros to accelerate international growth

Irish athleisure brand Gym+Coffee has raised 17 million euros in new funding led by Castlegate Investments, a growth focussed family office, headed up by Roy Barrett on behalf of serial entrepreneur, Tommy Kelly with additional funding from West.Ventures, a Palo Alto, CA investment and marketing firm. The investment comes off the back of its...

Jul 21, 2022

Fashion |In Pictures

Diesel launches new athleisure line

Diesel has unveiled a new athleisure line, Diesel Sport as it looks to expand its business and “create a new product language” to target comfort-loving lifestyles. In a press release, Diesel explained that Diesel Sport would be propelled by both athletic influence and a lounge-ready approach, with the spring/summer 2022 collection taking...

May 3, 2022

RetailFeatured

Global demand for athleisure to grow to 550 billion dollars by 2025

The global athleisure market is set to grow by 25 percent to 551 billion collars by 2025, according to research by GlobalData. Sportswear is booming, as demand for comfort apparel continues to soar while two out of every five people are still working from home in some capacity. Globaldata research shows the popularity of sports fashion should...

Mar 28, 2022

Business

Balance Athletica changes name to Vitality following New Balance lawsuit

Emerging athleisure brand Balance Athletica has revealed a new name after it faced a trademark infringement lawsuit by New Balance. Filed in November 2020 at the US District Court of Massachusetts, the complaint alleged that Balance Athletica was using a “confusingly similar mark” to sell the same goods to the same consumers, with the sportswear...

Mar 22, 2022

Fashion

Banana Republic expands into babywear and athletics

Gap-owned Banana Republic is continuing to revamp its image and has now introduced two new lifestyle categories to its mix. Through collections that draw influence from its own heritage, the retailer has expanded its assortment to include BR Baby and BR Athletics in a bid to refresh its connection with its buyer group. BR Baby’s 40-piece...

Feb 24, 2022

Fashion

Niketown London's PLAYlab gets children involved in experiential sports

Nike’s latest London installation allows children to be involved in experiential sports, including suggestions for imaginary games. Called Nike’s PLAYlab, the pop-up in its Oxford Circus Niketown features visuals of sports, flags, posters, uniforms and a submission stations for ideas. In a statement Nike said: “with eyes full of enthusiasm, kids...

Jan 3, 2022

Fashion |In Pictures

In Pictures: Hervé Léger expands into athleisure

Luxury brand Hervé Léger has begun exploration within a new category, taking its offering into the activewear market in the form of a casual fashion line designed to meet the demands of the modern woman. Hervé by Hervé Léger includes a range of bodysuits, sweatshirts, bandage tees, leggings, bike shorts, dresses and oversized jackets, created...

Nov 8, 2021

Fashion |In Pictures

Lacoste partners with Peanuts on collaborative collection

Premium athleisure brand Lacoste has revealed a new collaboration featuring characters from the Charles M. Schulz comic strip, Peanuts. For autumn/winter 2021, the range has pieces for the whole family, men, women and children, with essential garments for the new season. Fans can get their hands on a selection of ready-to-wear, accessories,...

Oct 28, 2021

Fashion

Fila collaborates with Flock Together initiative on capsule

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC. In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a...

Oct 22, 2021

Fashion

Nitches announces first celebrity influencer for athleisure line

Nitches has revealed that it has signed John Lewis AKA ‘The Badass Vegan’ as its first celebrity influencer for its athleisure line. In collaboration with Lewis, Nitches will launch ten items of clothing, all custom manufactured through the company. The first line is expected to be ready in time for the holiday season. Lewis, known for his...

Oct 21, 2021

Fashion

Polo Ralph Lauren reimagines Stadium Collection with Tokyo Stadium capsule

Premium brand Polo Ralph Lauren has unveiled a limited edition capsule collection, Tokyo Stadium, in a partnership with LDH Japan founder and Exile boy band leader, Hiroyuki Igarashi. In a reinvention of the label’s original Polo Stadium Collection inspired by the 1992 Olympic Games, the Tokyo Stadium capsule incorporates Japanese pop culture...

Oct 14, 2021

Fashion

Pepsi collaborates with Dapper Dan on NFL capsule collection

To celebrate both the start of the NFL season and New York Fashion Week, drinks company Pepsi has partnered with Harlem couturier Dapper Dan on an American football capsule. Through the collection, the two aimed to bring together streetwear and football fandoms in a range of athleisure styles. Co-branded pieces include a hoodie, a jacket, a...

Sep 9, 2021