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athleisure news and archive

Fashion

Dillard's launches activewear brand

Arkansas-based department store Dillard's has launched an in-house activewear brand called Antonio Melani Active. The new collection includes tops, tanks, tees, leggings, jackets, sports bras, and shorts at a price point of 38 dollars to 118 dollars. “Our goal is to dress our customer for all aspects of her life," said Alexandra Dillard Lucie,...

Jan 27, 2020

Fashion

Redemption launches sustainable athleisure line

Italian luxury brand Redemption has launched its most sustainable collection to date, after enlisted the help of sustainability and communications consultancy Eco-Age to “drive substantial and meaningful change” across its business. The ‘Athletix’ line marks the brand’s first athleisure wear offering and has been designed to stay true to what it...

Jan 20, 2020

Fashion

Unfashionable athletic apparel impedes on fitness goals, according to new study

Americans aren't working out because they don't like their gym clothes. Personal styling service Trunk Club partnered with OnePoll to conduct a study determining why Americans opt out of exercise - and apparel plays a major role. Ninety-two percent of Americans said that they would make more use out of their gym membership if they had workout...

Jan 7, 2020

Business

Lululemon investigates reports of abuse in Bangladesh garment factory

Lululemon has said it is investigating one of its Bangladesh factories following reports that female workers were being physically and verbally abused. Young female workers said they faced physical violence and verbal abuse while working at one of the Canadian athleisure brand’s factories, according to an investigation by The Guardian. Workers...

Oct 16, 2019

Fashion

Athleisure brands and sportswear powerhouses boosting jobs in retail

Although it may appear that traditional retail is going through a volatile period with one reputable brand shutting its stores after another, the casual sportswear market, on the other hand, is experiencing a worldwide boom. According to a recentFuture of Apparelanalysis conducted by market research firm NPD, ¨activewear currently represents 24...

Sep 20, 2019

Schools

UK back-to-school market forecast to reach 1.7 billion pounds in 2019

The UK back-to-school market is predicted to grow by 1.5 percent this year, with shoppers in the UK expected to splash out 1.7 billion pounds on back-to-school items in 2019, according to data and analytics company GlobalData. That number only slightly outperforms the annual rise in the number of pupils due to population growth. Total uniform...

Sep 3, 2019

Podcast

Podcast: The Popularity of Athleisure and Leggings in South Korea

Athleisure, which blurs the bounds between casual and sportswear, has been a well-known trend in the fashion world for some time. South Korea is one of the countries leading this trend, boosted by the sales of leggings. Leggings in South Korea posted a retail value of 0.6 Billion US dollars in 2018, ranking third below the USA and Japan. Global...

Aug 20, 2019

Fashion

Lululemon succeeds due to pricing rather than trends

As the athletic and activewear market continues to grow, consumer-favored athleticwear brand Lululemon rises in success and popularity. The Canadian apparel brand reported a Q1 growth of 80 base points in comparison to last year, on top of its increase in product categories like its newselfcare productandfootwearlines. Following a year of growth...

Jul 22, 2019

Fashion

In pictures: Hugo launches Liam Payne capsule collection

The Hugo x Liam Payne capsule collection has been launched at an experimental event during Berlin Fashion Week. The FW19 capsule is the first to be designed by the pop artist and former One Direction membersince he became Hugo’s brand ambassadorback in April, and also marks Hugo’s first global collaboration in the world of music. The collection...

Jul 4, 2019

Business

It’s official: denim is making a comeback

Last month, when VF announcedthe spin off of its denim brands Wrangler and Lee, many market analysts declared the death of denim. Its killer? Athleisure. FashionUnitedlooked at it more closelyand concluded it may be too early to mourn for denim just yet. Now, a research by retail technology company Edited confirms denim is not only alive, but it...

Sep 11, 2018

Fashion

Anna Sui to launch athleisure collection

Anna Sui announced she is working on an athleisure collection with an “empowering but feminine” attitude. Speaking at WWD’s CEO Conference, held in China last week, the American designer said she wants to “bring something different into the activewear space”. The collection will consist of two lines, one focusing on performance pieces for yoga,...

Jun 6, 2018

Report

2018, boon for street-active wear hybrid labels

Recent data reveal that in 2018, consumers are buying their workout gear inspired by street culture for prices up to 4x higher than average activewear products. From data analytics firm Edited explain that there has been a 105 percent increase in new activewear arrivals so far this January compared to the same period in 2017. Much of this wave...

Jan 22, 2018