Premium brand Polo Ralph Lauren has unveiled a limited edition capsule collection, Tokyo Stadium, in a partnership with LDH Japan founder and Exile boy band leader, Hiroyuki Igarashi. In a reinvention of the label’s original Polo Stadium Collection inspired by the 1992 Olympic Games, the Tokyo Stadium capsule incorporates Japanese pop culture...
Oct 14, 2021
To celebrate both the start of the NFL season and New York Fashion Week, drinks company Pepsi has partnered with Harlem couturier Dapper Dan on an American football capsule. Through the collection, the two aimed to bring together streetwear and football fandoms in a range of athleisure styles. Co-branded pieces include a hoodie, a jacket, a...
Sep 9, 2021
Fashion e-commerce site Nasty Gal has partnered with media platform Sports Illustrated on an athleisure capsule. In the 20 piece collection, shoppers can find a range of co-branded sweatshirts, bicycle shorts and matching sets all inspired by 80’s sportswear, with the clothing brand aiming for a luxe-athleisure aesthetic combined with functional...
Sep 3, 2021
Scandinavian brand J.Lindeburg is celebrating 25 years since the launch of its first collection by founder Johan Lindeberg. The label planned to commemorate the milestone anniversary with a big fashion event held in the brand’s home city of Stockholm, featuring a presentation of its FW21 Aim Higher collection. Celebrations aimed to take place in...
Sep 2, 2021
Upmarket athleisure and performance brand Anatomie has launched its first full menswear collection comprising jackets, t-shirts, button-ups, blazers and trousers. The collection features the US brand’s signature wrinkle-resistant and quick-dry materials, with prices ranging from 98 dollars for a men’s v-neck t-shirt to 398 dollars for a safari...
Jul 28, 2021
No more dreaming of travel! We are moving on and are looking ahead. Pack your bags it’s time to explore! Spring 2022 will bring you to exotic places like Capetown, Chicago, Costa Rica, Curaçao and Cococabana in Rio de Janeiro. What to wear? Easy! We bring light suitcases filled with a selection of stylish and comfortable wrinkle free, iron free,...
Jul 14, 2021
This month’s Fashion Friday podcast series by Euromonitor International analyses how the pandemic has impacted the sportswear and apparel industry in North America. The apparel and footwear industry was among the hardest hit by COVID-19. As cases surged and lockdowns caused severe economic uncertainty, consumer confidence dropped sharply in the...
May 7, 2021
Increased time spent at home amid lockdowns and other restrictions led consumers to dress completely differently. While working, learning and socialising all from their own homes, consumers increasingly chose casual and comfortable clothing like loungewear and other sportswear items over more formal or trend-driven products. Image: Pexels
Dick’s Sporting Goods has launched a men’s athletic apparel brand, VRST, as it looks to tap into the fast-growing athleisure segment. As well as being available through Dick’s online and physical stores, VRST will have its own e-commerce site, becoming only the second brand exclusively sold at Dick’s to have its own dedicated website after Calia...
Mar 16, 2021
Los Angeles-based designer Anine Bing is launching Anine Bing Sport, a new collection of athleisure basics on January 19, 2021, to tap into the current popularity of lounge and sportswear. Anine Bing Sport will offer a new womenswear category for the designer, described as a “natural progression” for the brand, which will include activewear...
Jan 13, 2021
British activewear brand Sweaty Betty is reportedly seeking new investment following strong sales during lockdown. The upmarket brand, which already counts American private equity firm L Catterton as an investor, has called in bankers at Goldman Sachs to seek private equity interest in a deal that could value the company at about 250 million...
Nov 3, 2020
Kohl's has announced the upcoming launch of FLX, a new private-label line of specialty athleisure. The new line is a component of Kohl's new strategy to position itself as a destination in the activewear and casual apparel categories. Set to debut in select stores and online in March 2021, FLX will offer high-quality athleisure separates with...
Oct 20, 2020
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