Athleisure news and archive

Halara names former DVF CEO Gabby Hirata president

Athleisure brand Halara has named Gabby Hirata, the former chief executive officer of Diane von Furstenberg, as its new global brand president. The appointment signifies a new chapter for Halara, explains the brand in a statement, as it is poised for aggressive worldwide sales growth. In her new role as global brand president, Hirata will help...

FashionPress Release

From running to runway: 7 key clothing items that emerged from sports

Since the 2000s, activewear and athleisure have been steady on the rise, showing the trending concept of comfort and functionality over looks. With the lockdowns during the pandemic, this concept catapulted and with it also its more balanced version, inspired by itself and the comforts of home: loungewear. Throughout its development,...

RetailFeatured

Varley to open first European flagship in London

Athleisure brand Varley, founded by husband-and-wife duo Lara and Ben Mead in Los Angeles in 2015, is opening its first European store in London this summer. Varley will open a 2,203-square-foot store on the King’s Road this summer to mark the first global flagship for the athleisure brand. Located at 110-112 King’s Road, London, the store will...

BusinessFeatured

McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...

Retail

Dubai’s athleisure brand F5 Global is coming to London

Apparel Group’s sustainable fashion and athleisure brand F5 Global, founded by teenager Sarisha Ved, is to open its first-ever international pop-up in London this month. F5 Global will host a pop-up at 58 Oxford Street in London from August 22 to 28 showcasing its signature sustainable athleisure collection for adults and kids to the UK market....

ManagementFeatured

Gym+Coffee secures 17 million euros to accelerate international growth

Irish athleisure brand Gym+Coffee has raised 17 million euros in new funding led by Castlegate Investments, a growth focussed family office, headed up by Roy Barrett on behalf of serial entrepreneur, Tommy Kelly with additional funding from West.Ventures, a Palo Alto, CA investment and marketing firm. The investment comes off the back of its...

Fashion |In Pictures

Diesel launches new athleisure line

Diesel has unveiled a new athleisure line, Diesel Sport as it looks to expand its business and “create a new product language” to target comfort-loving lifestyles. In a press release, Diesel explained that Diesel Sport would be propelled by both athletic influence and a lounge-ready approach, with the spring/summer 2022 collection taking...

RetailFeatured

Global demand for athleisure to grow to 550 billion dollars by 2025

The global athleisure market is set to grow by 25 percent to 551 billion collars by 2025, according to research by GlobalData. Sportswear is booming, as demand for comfort apparel continues to soar while two out of every five people are still working from home in some capacity. Globaldata research shows the popularity of sports fashion should...

Business

Balance Athletica changes name to Vitality following New Balance lawsuit

Emerging athleisure brand Balance Athletica has revealed a new name after it faced a trademark infringement lawsuit by New Balance. Filed in November 2020 at the US District Court of Massachusetts, the complaint alleged that Balance Athletica was using a “confusingly similar mark” to sell the same goods to the same consumers, with the sportswear...

Fashion

Banana Republic expands into babywear and athletics

Gap-owned Banana Republic is continuing to revamp its image and has now introduced two new lifestyle categories to its mix. Through collections that draw influence from its own heritage, the retailer has expanded its assortment to include BR Baby and BR Athletics in a bid to refresh its connection with its buyer group. BR Baby’s 40-piece...

Fashion

Niketown London's PLAYlab gets children involved in experiential sports

Nike’s latest London installation allows children to be involved in experiential sports, including suggestions for imaginary games. Called Nike’s PLAYlab, the pop-up in its Oxford Circus Niketown features visuals of sports, flags, posters, uniforms and a submission stations for ideas. In a statement Nike said: “with eyes full of enthusiasm, kids...

Fashion |In Pictures

In Pictures: Hervé Léger expands into athleisure

Luxury brand Hervé Léger has begun exploration within a new category, taking its offering into the activewear market in the form of a casual fashion line designed to meet the demands of the modern woman. Hervé by Hervé Léger includes a range of bodysuits, sweatshirts, bandage tees, leggings, bike shorts, dresses and oversized jackets, created...