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Niketown London's PLAYlab gets children involved in experiential sports

Nike’s latest London installation allows children to be involved in experiential sports, including suggestions for imaginary games. Called Nike’s PLAYlab, the pop-up in its Oxford Circus Niketown features visuals of sports, flags, posters, uniforms and a submission stations for ideas. In a statement Nike said: “with eyes full of enthusiasm, kids...

Jan 3, 2022