Aurélien news and archive

Aurélien brings smart luxury to de Bijenkorf with a shop-in-shop

Fashion brand Aurélien has opened a 60 square metre shop-in-shop in the menswear department of de Bijenkorf in Amsterdam. The new location complements the existing flagship store on Van Baerlestraat in Amsterdam and marks the next step in the brand's physical expansion in the Dutch market. The choice of de Bijenkorf is no coincidence. It is a...

Fashion Partner Content

Aurélien SS26: A mediterranean maison bringing joie de vivre to modern luxury

Aurélien, the young luxury maison quietly shaping a new era of refined elegance, continues its ascent across the worlds most discerning retail floors. With placements at Harrods, Selfridges, and Printemps, a celebrated flagship in Amsterdam, and a London boutique opening soon, the brand is rapidly becoming one of the most intriguing names in...

Fashion Partner Content

Aurélien Fall Winter 2026 at Pitti Uomo

For Fall Winter 2026, Aurélien returns to Pitti Uomo with a collection shaped by material refinement and natural restraint. The colour palette draws inspiration from Nordic landscapes, where raw nature and quiet contrasts define the environment. Chocolate brown recalls volcanic earth, light and mid greys echo stone and mist, black reflects lava...

Fashion Partner Content

Pictured: Aurelién FW25–26 collection

With a finely tuned instinct for refinement and heritage, luxury brand Aurélien approaches the Fall/Winter 2025–26 season through a vision grounded in sensorial richness, elevated simplicity, and commercial precision. This collection offers a glimpse into the philosophy of Smart Luxury, a modern expression of enduring elegance, comfort, and...

Fashion Partner Content

Aurélien SS26: The essence of mediterranean ease

With a finely honed instinct for refinement and heritage, luxury brand Aurélien approaches the Spring/Summer 2026 season through a distinct vision grounded in sensorial richness, a polished simplicity, and commercial precision. The collection centres on the philosophy of ‘Mediterranean Ease,’ a concept that evokes effortless sophistication and...

RetailPartner Content

Aurélien expands presence at Harrods with men’s and women’s footwear collection

Quiet luxury brand Aurélien is proud to announce that its signature footwear collection is now available at Harrods London. This launch marks an important milestone in Aurélien’s international retail expansion, bringing its refined Mediterranean aesthetic to one of the world’s most prestigious department stores. Credits: Aurélien A complete...

RetailPartner Content

Aurélien opens pop-up store at Selfridges London – A strategic step in global expansion

Quiet luxury label Aurélien, known for its philosophy of Smart Luxury, continues its international retail rollout with the opening of a dedicated pop-up space at Selfridges in London. Located in the iconic Oxford Street flagship, the store is open through August 2025, bringing Aurélien’s Mediterranean elegance to one of the world’s most...

Fashion Partner Content

Where craftsmanship leads: The original Yacht Loafer by Aurélien

The Aurélien Yacht Loafer is a refined evolution of the classic boat shoe, reimagined through the brand’s distinctive lens of quiet luxury and Mediterranean elegance. Made in Italy by master artisans, it blends maritime heritage with elevated design, resulting in a silhouette that is as timeless as it is contemporary. Its name, Yacht Loafer,...

Fashion Partner Content

The Smart Luxury Philosophy: Aurélien pop-up at Harvey Nichols in London

Luxury meets sophistication as Aurélien, the renowned fashion brand known for its Smart Luxury philosophy, announces the launch of an exclusive Pop-Up at Harvey Nichols, Knightsbridge. This exciting collaboration brings together two iconic names in high-end fashion, offering an shopping experience for those who appreciate timeless elegance and...

Fashion Partner Content

Aurélien launches first fragrance: Joie-de-Vivre Eau de Parfum, an ode to the Mediterranean

Luxury brand Aurélien, renowned for its timeless style and artisanal craftsmanship, is stepping into a new realm with the launch of its very first fragrance: Joie-de-Vivre. This scent embodies the effortless elegance and zest for life of the Mediterranean, once again highlighting the brand’s refined aesthetics and dedication to quality. A...