Authentic Brands Group news and archive

Reimaging brand ownership: How Authentic Brands powers hertiage through digital experience

In the session 'Beyond Retail: The Operating System for Modern Brands' during the World Retail Congress 2026 on Berlin, Henry Stupp, president of EMEA and India at Authentic Brands Group, detailed a strategic blueprint for transforming heritage labels into modern, scalable platforms. Addressing a room of global retail leaders, Stupp argued that...

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Business

Sperry continues relaunch with European distribution partnership

Footwear label Sperry is continuing its relaunch in Europe through a new partnership with Dubois, which has been appointed as the “regional engine” by the US brand’s parent company Authentic Brands Group. Following a “high-impact” return to the UK and Ireland markets, Sperry has now set its sights on mainland Europe, specifically the Benelux and...

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Vince navigates Saks Global disruption with retail expansion strategy

The US-based global retail platform Vince Holding Corp. has reported its financial results for the fourth quarter and fiscal year ended January 31, 2026, revealing a resilient performance despite significant headwinds from the reorganization of Saks Global. The company is now pivoting toward international flagship expansion and an enhanced...

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Business|Interview

How Prince plans to balance heritage and modern lifestyle in apparel expansion

Prince is making a decisive swing, moving beyond the racquet and into apparel as the convergence of sport and fashion opens up fresh commercial opportunities for heritage performance labels. The shift, overseen by the brand’s parent company Authentic Brands Group, reflects a broader evolution within racquet sports, where on-court credibility is...

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Business|Interview

E-commerce revamp, denim push, global partners: The future of Dockers under Authentic

Just over a year ago, Dockers began a major ownership transition from Levi Strauss & Co. to Authentic Brands Group, ushering in a new era for the khaki-centric label. Even before the deal was finalised in March 2026, Authentic moved swiftly to deploy its signature business model, appointing distribution partners to oversee regional operations...

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Authentic reportedly eyeing Converse takeover amid Nike divestment speculation

US brand management giant Authentic Brands Group has reportedly expressed interest in acquiring Converse should Nike decide to divest the footwear label, according to a Bloomberg report. The media outlet stated that while no formal talks were currently underway, the interest from Authentic, the parent company of brands like Reebok and Champion,...

Fashion

Prince taps C-Life Group to expand apparel across North America

Racquet sports and lifestyle brand Prince has announced a partnership with wholesale apparel company C-Life Group to design, manufacture, and distribute Prince-branded apparel across the US and Canada as it looks to evolve into a comprehensive performance and lifestyle apparel brand. Prince, owned by global brand development and licensing...

Fashion

Reebok returning to football with Duśan Vlahović partnership

Reebok is counting on a long-term partnership with Serbian footballer Duśan Vlahović, who plays for Italian Serie A club Juventus, to “reclaim its position within team sport,” as football becomes a global focus this year with the FIFA World Cup 2026 taking place this summer in the US, Canada and Mexico. In a statement, Reebok, owned by Authentic...

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Levi Strauss completes sale of Dockers brand to Authentic

US denim giant Levi Strauss announced the final closing of the sale of its Dockers brand to the US brand management firm Authentic Brands Group on February 27, 2026. This transaction marks a significant shift in the long-term strategy of the company as it seeks to streamline operations and focus on high-growth assets. The divestiture follows a...

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Authentic taps IAC to drive international growth for Dockers

International Apparel Corporation (IAC) has been appointed to drive the growth of Dockers by the US brand’s parent company Authentic Brands Group. The long-term strategic partnership will focus on Central America, Ecuador, the Andean region and select Caribbean markets, where IAC will oversee manufacturing and distribution across key categories....

Retail

Eddie Bauer shifts to digital-first strategy amidst retail operator bankruptcy filing

Iconic American outdoor brand Eddie Bauer has entered a transformative period characterized by a strategic bifurcation of its business model. While the brand’s intellectual property (IP) owner, Authentic Brands Group (Authentic), accelerates a high-performance digital and wholesale strategy, the company’s North American retail operator has filed...

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Authentic to expand Nautica in Brazil with Altomax

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a strategic partnership with Altomax, a company specialising in premium underwear and socks, and owner of several well-known brands in the Brazilian market, to expand its Nautica brand in Brazil. Under the long-term agreement, Altomax will...