Baby Boomers news and archive

Why Gen X may actually be more sustainable than Gen Z

Many assume that Gen Z is the most "woke" and environmentally conscious generation, and, for the most part, they are not wrong. A study by Deloitte found that those born between 1997 and 2012 are more likely to adopt sustainable habits than older demographics, from avoiding traveling by plane to embracing vegan or vegetarian diets and steering...

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Retail

Retailers prioritise Millenials at expense of over 55s

For many retailers, winning over the Millennial shopper has been a priority in sustaining their business in a difficult economic climate. After all, this is the demographic which will soon be the largest spending group. But what appeals to the 'me' generation is far from what other demographics expect from retailers and brands, and the affluent...