Baccarat news and archive

Emily in Paris redefines brand integration in streaming era

The latest installment of Netflix's hit series Emily in Paris is revolutionising the landscape of brand integration in television, potentially reshaping the future of luxury marketing. The first four episodes of season 4, which premiered to an audience of over 58 million households worldwide, showcase a sophisticated blend of narrative and...

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Business

Chinese fund buys French crystal maker Baccarat

The storied French crystal maker Baccarat, founded by Louis XV more than 250 years ago, said Thursday that a Chinese fund had finalised a deal to purchase the company, more than a year after the plan was first announced. Fortune Fountain Capital, founded by the Chinese businesswoman and Baccarat collectioner Coco Chen, will pay 164 million euros...

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France's Baccarat to be acquired by China investment fund

Centuries-oldFrench crystal maker Baccarat said Friday it is being taken over by a Chinese investment fund in a deal that would allow it to accelerate its international expansion plans. Baccarat said in a statement that China's Fortune Fountain Capital had signed a commitment to acquire a stake of 88.8 percent in the company from US investment...