Swiss luxury brand Bally International AG has been sold by German investment firm JAB Holding to an affiliate of Regent, the owner of Escada and Club Monaco. The news was confirmed in a press release, in which founder and chairman of Regent, Michael Reinstein, said: “Bally is one of the world’s great heritage luxury brands. “Its legacy, built on...
Aug 15, 2024
Swiss luxury brand Bally has unveiled a new visual direction as part of its latest campaign, the first one to be launched under its newest design director Simone Bellotti. While the campaign comes as a part of the label’s next phase, it also marked Bally’s return to its roots, with the imagery shot at the Bally Foundation’s home for art and...
Sep 7, 2023
Swiss fashion brand Bally has revealed a new visual identity at its reopened Zurich store, an extension of its brick and mortar concept initially unveiled at its New York flagship earlier this year. It is the first store in Europe to receive the updated design, taking it further into the brand’s new era which is centred around progressing the...
Jul 25, 2023
Swiss luxury brand Bally has named Chinese singer-songwriter and actor Roy Wang as its new global brand ambassador to reinforce the label’s “multi-generational appeal”. In a statement, Bally said that Wang, who has nearly 100 million followers across social media and is hugely popular across China, would help the brand build upon its “robust...
Jul 20, 2023
Simone Bellotti has been appointed as Design Director of Bally's Design Studio, the creative division of the Swiss luxury footwear brand. Mr Bellotti, who joined Bally in October 2022 after a 16-year stint at Gucci, has numerous collaborations with other esteemed fashion houses under his belt. Bellotti follows in the footsteps of Rhuigi Villaseñ...
May 31, 2023
Swiss luxury brand Bally has announced that it has made a “mutual decision” to part ways with its creative director Rhuigi Villaseñor. In a statement, Bally CEO Nicolas Girotto thanked Villaseñor for his creative contributions during his time at the company, adding: “His passion, energy, and creativity helped catapult Bally back into the...
May 16, 2023
Swiss luxury brand Bally has announced it is collaborating with Academy Award-winning actor Adrien Brody on a series of capsule collections. Brody, who attended Bally’s autumn/winter 2023 catwalk show in Milan last month, will make his debut as a fashion designer with capsule collections featuring ready-to-wear clothing, shoes, bags, and other...
Mar 13, 2023
In this video you can see Bally’s FW23 collection presented at Milan Fashion Week. Video: FF Channel via Youtube
Feb 27, 2023
Swiss footwear brand Bally has appointed Nathalie Sisouk as chief digital officer. The Lugano-based luxury shoe and lifestyle company is aiming to accelerate a digital transformation just as luxury companies are moving into the Web3 arena and experimenting with new revenue channels and augmented customer experiences. Sisouk will oversee Bally’s...
Jun 21, 2022
Swiss luxury brand Bally has announced its new creative director to be Rhuigi Villaseñor, who will oversee the artistic direction across the brand. His debut collection will come with the label’s spring/summer 2023 season. Villaseñor has been the creative director of the US brand Rhude since 2015, which covers everything from ready-to-wear to...
Jan 18, 2022
Luxury brand Bally, in partnership with The Lifestyle-Tech Competence Centre, has announced the winners of the 2021 Fashion Innovation Award, virtual fashion edition. Scale-ups and innovative B2B/B2B2C service providers were asked to apply to the awards, which focused on virtual fashion and augmented customer experience. The winner of the...
Nov 25, 2021
Swiss luxury brand Bally has dedicated the Spring/Summer 2022 collection of its “Art of Utility” line to the future after the pandemic. Apart from elegant looks that are inspired by sportswear and workwear, this also means focusing more on sustainability. Over the past two seasons, “Art of Utility” has been made using GOTS-certified natural...
Oct 25, 2021