Balmain partners with Channel 4 on short-form drama series
French fashion house Balmain and its creative director Olivier Rousteing have partnered with UK broadcaster Channel 4 on a first of its kind short-form drama series starring singer-songwriter Jesse Jo Stark, Charles Melton, Tommy Dorfman and Ajani Russell. ‘Fractures’ marks the first co-branded venture between a fashion label and a broadcaster...
Aug 24, 2021
Colour report: Neons are illuminating fashion's future
Neon lights are often associated with 90s raves, the arts, subculture and ubiquitous storefront signs. They hit peak popularity between 1920 and 1960, when streets were aglow and neons marked a business’s wares and services, everything from clothing at department stores to louche nightclubs in back alleyways. But the colour neon and buzzy...
Aug 20, 2021
Balmain to present fashion show with music festival
Balmain’s Olivier Rousteing is taking a musical approach to his spring 2022 collection set to debut on the runway on September 29. The collection debut will cap off a two-day music festival at The Seine Musicale in Paris. Rousteing launched the Balmain Festival in 2019 in conjunction with the Fête de la Musique, Paris’ all night music...
Jun 22, 2021
Video: Balmain SS21 1945 bag collection
In this video, French luxury fashion house Balmain has presented its SS21 1945 bag collection, designed by Olivier Rousteing. Watch the video below. Video: Balmain via YouTube Photo credit: Balmain, Facebook
Mar 25, 2021
Video: Balmain FW21 collection at PFW
In this video, French luxury fashion house Balmain has presented its FW21 collection at Paris Fashion Week (PFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view theFashionUnited Marketplace. Video: Balmain via YouTube Photo credit: Paris Fashion Week
Mar 11, 2021
PFW AW21: Balmain showcases an aviation-inspired collection
Balmain’s creative director Olivier Rousteing opted for an aviation theme to showcase his autumn/winter 2021 collection during Paris Fashion Week. Captured in an Air France hangar in Paris, Balmain created a catwalk on the wing of a jumbo jet, and showcase an aviation-inspired ‘Above and Beyond’ collection featuring bomber jackets, lace-up...
Mar 9, 2021
Balmain names new chief commercial officer
Balmain has named a new chief commercial officer. Matthieu Petri, the former retail director of LVMH-owned jewelry brand Chaumet, will be stepping into his new role at Balmain effective immediately. Petri will report to Balmain’s CEO Jean-Jacques Guével. In his new role, Petri will be responsible for optimizing Balmain’s distribution channel and...
Jan 11, 2021
Balmain to show pre-fall collection through store windows
As brands keep looking for new ways to debut collections in lieu of the traditional runway format, Balmain will be debuting its pre-fall 2021 collection via its store windows of their Rue Saint-Honoré flagship. The entire production will be photographed lived and the production of which will be live-streamed. It’s a unique way for Balmain to...
Dec 10, 2020
Balmain to make runway show shoppable
Nothing can keep a good It Bag down. Balmain's Olivier Rousteing has dug into the brands archives to revive a monogram jacquard print from the seventies to create a new foldable clutch that will debut on Balmain's upcoming Paris Fashion Week runways. Viewers won't have to wait until next season to buy it either. Balmain will be making the...
Sep 30, 2020
3 Days of Parisian haute couture in pictures
Valentino closed the first Paris Fashion Week entirely online on Wednesday. 33 houses took part in this exceptional event broadcast via a platform of the Federation of Fashion and Haute Couture and the Canal+ channel. Interviews and filmed debates provided the basis for a well-paced content. Image : Julien Fournié Members on the FCMH calendar...
Jul 10, 2020
#AtHome with Olivier Rousteing, Balmain's creative director
On the second episode of Balmain’s #AtHome series of videos with creative director Olivier Rousteing, he takes us back to the Summer of 2016. The campaign called Supermodels was a recreation of the vibe in the famous 1990’s Vogue cover photoshoot by Peter Lindbergh. Claudia Schiffer, Naomi Campbell and Cindy Crawford were called to participate...
Apr 20, 2020
#AtHome with Olivier Rousteing: A look at his favorite Balmain Collections
Balmain’s Creative Director Olivier Rousteing, who has been working for the house since 2011, is uploading videos from home as part of the Balmain Ensemble initiative. Balmain Ensemble is created as a way to stay close to their followers through these difficult times. Publishing stories and inspiration from the members of the fashion house team,...
Apr 2, 2020