BCBGMAXAZRIA news and archive

G-III and JS to develop BCBG family of brands

Marquee Brands, the parent company of global fashion house, BCBG, has announced new strategic partnerships with G-III Apparel Group to propel growth at its iconic brands – BCBG and BCBG Generation and JS International (JS) to reinvigorate BCBGMaxazria. The company said in a release that these partnerships will commence with each brand’s 2025...

Fashion

BCBGMaxAzria collaborates with stylist Maeve Reilly

Contemporary luxury fashion house BCBGMaxAzria has unveiled an evening wear collection in collaboration with celebrity stylist Maeve Reilly, who works with stars including Megan Fox, Hailey Bieber, and Ciara. The BCBGMaxAzria x Maeve Reilly collection has been co-designed by BCBG group creative director Albino Riganello and the celebrity stylist...

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Retail

BCBGMaxAzria opens second store in Manhattan

BCBGMaxAzria is on its way to making a comeback. The brand has opened a second New York store at 77 Mercer Street features the brand's new store layout and updated modern design. The new space clocks in at a grand total of 5200 square feet, and houses the brand's full-range of products including handbags, dresses, shoes, sportswear, jewelry, and...

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Business

Designer brand BCBG Max Azria suffers layoffs

Contemporary brand BCBG Max Azria just confirmed that it will have mass layoffs this fall. According to filings from the California Employment Development Department, the company will have 123 cuts in employment. The layoffs will be effective starting November 1. The Vernon-based company currently has not listed a reason for the cuts, although...