Bestseller news and archive

Mid-length: jorts and shorts as new staple piece at Selected

For spring/summer 2026, Selected is focusing on a silhouette that redefines familiarity: jorts and long shorts that finish just above the knee. This creates a precise line between nonchalance and tailoring. Whether in denim or a minimalist chino style, the new lengths form the basis of the season. Striped shirts create effortless everyday looks;...

Fashion

Topshop fuels European rollout with Bestseller and Wehkamp partnerships

Topshop is accelerating its relaunch in Europe through a new partnership with Danish fashion giant Bestseller and a rollout into Wehkamp, a multibrand retailer in the Netherlands. The two deals intend to serve Topshop’s wider purpose of strengthening its global presence, building on a similar approach the brand has already undertaken in specific...

FashionPress Release

A sneak peek at Vila's spring campaign

Soft volumes meet clean lines. Defined waists balance fluid layers and considered proportions. Inspiration drawn from nature is woven into shape, surface, and detail. Lace and embroidery add texture, never noise. Draping and ruffles create quiet movement, while satin catches the light and linen grounds each look with effortlessness. The palette...

FeaturedMember

Business|Interview

8 Questions about Hypedrop: Bestseller's new innovative wholesale brand

Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...

Member

Business

Bestseller launches new wholesale brand Hypedrop: weekly drops available for purchase, delivered within six weeks

Danish fashion group Bestseller is introducing a new brand specifically for wholesale. The brand, Hypedrop, “continuously listens to the market and translates demand directly into curated weekly product drops,” according to the press release. Hypedrop's collection is created using data analysis, digital design and AI-supported decision-making....

FashionPress Release

Jack & Jones expands sustainable fashion offering with new Spinnova® fibre styles

JJXX, the womenswear brand by JACK & JONES, introduces a set of new looks made with SPINNOVA® fibre, reinforcing its commitment to sustainable innovation. JACK & JONES and JJXX are brands by the global BESTSELLER multi-brand fashion company. The launch features a versatile outfit, a shirt jacket and matching trousers, available for women. The...

FashionPress Release

SELECTED FW26: Craft-Led Design Inspired by a Michelin-Starred Collaboration

SELECTED’s Fall/Winter 2026 collection is built around “Håndværk”, the Danish word for craft, placing material integrity, functionality and human touch at the heart of the season. This philosophy is directly reinforced by the brand’s collaboration with Michelin-starred Danish restaurant DOMESTIC, whose commitment to local sourcing and...

Member

Business

Bestseller owner snaps up majority stake in Drake’s

Anders Holch Povlsen, the owner of Danish fashion giant Bestseller Group and the largest shareholder of e-commerce retailer Asos, has snapped up a majority stake in British menswear brand Drake’s. New Companies House filings have revealed that a 75 percent stake in Drake’s has been transferred to 28.10.2025 Limited, a firm overseen by Povlsen....

Member

Business

Bestseller and John Lewis among Circulose’s latest partners

Recycled textile manufacturer Circulose has announced a slew of new partners as it continues to push forward with its renewed strategic direction focused on securing long-term commitments from brands. The latest additions include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitment comes on the...

FashionPress Release

VILA Shares a First Look at Emerging Styles for the New Year: A Fresh Take on Femininity

VILA is pleased to offer a first look at styles set to arrive in stores starting January 2026. These pieces offer a reimagined vision of femininity, blending romantic sensibilities with sharper, more confident designs. The collection explores two distinct yet complementary directions: Into The Outdoor - a feminine take on modern utility, and...

FashionPress Release

VILA launches new winter collection

Inspired by the serene beauty of the winter landscape, VILA proudly announces the arrival of its new collection, Weather Forecast: Cold - designed to provide both warmth and style throughout the season. The collection features a range of outerwear staples, including insulated puffers and timeless coat designs. Each piece has been carefully...

Member

Business

Bestseller Group boosts annual turnover and profit for 50th anniversary

Danish clothing retailer Bestseller A/S can look back on a successful financial year for its 50th anniversary. “This was a special year for us. We are celebrating a milestone that none of us could have imagined when the first shop was opened in 1975,” explained owner and CEO Anders Holch Povlsen in a statement on the announcement of the latest...