BESTSELLER news and archive

Menswear brand Jack & Jones to prioritise organic cotton

Bestseller’s biggest menswear brand Jack & Jones is committing to securing more traceable organic cotton as it increases its direct-to-farm cotton usage. For 2023, Jack & Jones will increase its direct-to-farm cotton “significantly” to represent 25 percent of its expected total amount of cotton for the coming year. The cotton will be used for...

Business

Bestseller, C&A, H&M, Inditex, Otto Group and PVH Corp. commit to Pakistan Accord

As the member brands of the Pakistan Accord’s steering committee, Bestseller, C&A, H&M, Inditex, the Otto Group and PVH Corp. have affirmed their commitment to the workplace safety program. They will act in close collaboration with their Pakistani suppliers and other stakeholders in the coming weeks as they take steps towards the establishment...

Business

Bestseller to test tree leaf leather in footwear line

As part of a series of investments in alternative production methods, fashion conglomerate Bestseller has announced it will be partnering with Biophilica on the development of its material Treekind. The British start-up is currently working on an alternative footwear utilising lignocellulose from leaves and a natural binder, with the ambition of...

Business

Bestseller’s Jack & Jones unveils Spinnova designs

Danish fashion house Bestseller has revealed the results of its first collaborative product development with sustainable material company Spinnova. The product is a pair of men’s trousers for Bestseller’s brand Jack & Jones, which is made of 20 percent Spinnova fibre, 20 percent Better Cotton Initiative (BCI) cotton and 60 percent organic...

Report

Bestseller expects challenging year ahead

Following record growth in 2021-22, Bestseller expects more challenging market conditions in the coming year. The company said in a statement that while Bestseller achieved remarkable results in the past two financial years, recent months – and the global economic and geopolitical situation indicate the current year will be more challenging. “...

Business

Bestseller reopens London showroom with new digital-focused strategy

Danish fashion group Bestseller has reopened its London showroom, doubling its space and implementing a new digitally focused sales strategy. The company, which owns the likes of Jack & Jones, Vero Moda and Vila, said in a release that it had “ambitious growth plans” in the UK over the next five years, with its new showroom designed to present...

Fashion

Denmark’s Ministry of Environment wants companies to embrace circularity

The Ministry of Environment in Denmark has announced a sectoral agreement within the fashion and textile industry to require companies to recycle and use more recycled materials by 2030, as it looks to make the Danish textile industry more circular. Ten Danish clothing and textile companies, including Ganni, Bestseller, and Aiayu, and three...

Event

Circularity in the spotlight for BESTSELLER’s fashion week

The Danish fashion house aims to host the most educational event during Copenhagen Fashion Week. It's no secret that Copenhagen Fashion Week (CPHFW) is mostly about sales. New trends and new garments that appeal to all fashion-conscious people. The same goes for the upcoming week’s SS23 with the main focus of purchasing and selling next year’s...

Business

Bestseller signs contract for Netherlands distribution centre

Denmark clothing company Bestseller has announced it has signed a contract to build a logistics centre in Lelystad, the Netherlands. The company will be investing DKK two billion (230.6 million pounds) to build the centre, for which plans were first revealed back in October 2021. Created to aid in the expansion of the group’s supply chain and to...

Fashion

Bestseller launches genderless brand, Iiqual

Danish fashion group Bestseller has announced the launch of a new gender-neutral brand called Iiqual. Bestseller said the label comes in response to an increasing customer demand for genderless garments, and is aimed at “individuals who demand something different and relevant within fashion”. Iiqual, which launches with its SS23 collection, is...

Business

Jack & Jones first brand to use in-conversion cotton from Pakistan

The Milliner Cotton Organic project between supplier Artistic Milliners, more than 2,000 farmers and brands and retailers, secures farm-to-fashion traceability and works in a direct-to-farm approach that focuses on more than securing the supply of cotton: through farmer trainings and improved livelihoods, the approach benefits the entire...

Business

Bestseller will trace 25 million garments through pioneering blockchain collaboration

Blockchain is providing fashion and style companies with the opportunity to explore new potential. Fashion retailer Bestseller will be one of the first major retailers to explore the power of blockchain in relation to fashion. The company is scaling a new blockchain solution to improve product traceability. Investments in traceability solutions...