• Home
  • Tags
  • BETC

BETC news and archive

Business |Interview Featured

Who are the new luxury customers? What do they consume?

Mercedes Erra, founder of Maison BETC, an agency specializing in brand strategy consulting, and Clément Boisseau, co-founder and CEO of strategy, conducted a study to understand who the customers are that have driven luxury figures up during the Covid crisis. And, by extension and post-Covid, what relationship do these new consumers, initiated...

loading...