Bjorn Borg news and archive

Björn Borg AB sees 13.5 percent sales increase in FY24

Swedish fashion company Björn Borg AB closed fiscal year 2024 with increased sales. Total revenue reached 989.7 million Swedish krona, equivalent to approximately 73.4 million pounds. The company achieved this turnover thanks to a 13.5 percent increase at current exchange rates. While revenue increased during the fiscal year, profit after tax...

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Björn Borg records sales and profit growth in the third quarter

For the third quarter, Björn Borg reported net sales of 285.1 million Swedish krona, an increase of 8.8 percent, while the company’s currency-neutral net sales increased by 10.4 percent. “Our chosen growth market, Germany, continued to develop very positively. During the quarter, we increased our presence with growth of 44 percent,”said Björn...

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Björn Borg's sales and earnings increase in the second quarter

For the second quarter, net sales at Björn Borg amounted to 213.2 million Swedish krona, an increase of 28.7 percent with currency neutral increase of 28.3 percent. The company’s profit after tax amounted to 6.5 million Swedish krona, an increase of 55.7 percent and earnings per share before and after dilution amounted to 0.26 Swedish krona....

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Björn Borg takes full control of footwear category, terminates license with Serve & Volley

Björn Borg has decided to fully integrate the footwear product category after its licence partner Serve & Volley initiated reorganisation. Björn Borg now plans to handle design, development and distribution of footwear in all markets. The company said in a statement that while the integration may imply some temporary risk for fully maintaining...

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Björn Borg's Q4 ecommerce sales jump 46 percent

Björn Borg Group’s fourth quarter e-commerce net sales increased by 46 percent to 45.5 million Swedish krona, and full year e-commerce net sales increased by 36 percent to 154 million Swedish krona. However, the company's net sales for the quarter of 197.6 million Swedish krona, decreased 0.4 percent or 3 percent currency neutral. Group’s net...

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Björn Borg’s European footwear licensee enters into restructuring

Björn Borg’s footwear licence partner Serve&Volley, subsidiary of Unlimited Footwear Group, has initiated restructuring proceedings in the Netherlands. Serve&Volley is responsible for design and distribution of Björn Borg shoes in Europe, except Sweden, Finland and Denmark. Commenting on the development, Björn Borg CEO Henrik Bunge said: “We had...

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Björn Borg improves Q3 sales and profit

Björn Borg Group’s net sales amounted to 262.1 million Swedish krona for the third quarter, an increase of 5 percent, while currency-neutral net sales increased by 1 percent. “Once again, we have improved both sales and operating profit compared to the previous year’s quarter,” said Björn Borg CEO Henrik Bunge. Björn Borg records increase in Q3...

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Björn Borg reports increase in Q2 and H1 sales

For the period between April 1 to June 30, 2023, the Björn Borg group’s net sales amounted to 165.6 million Swedish krona, an increase of 3 percent. However, currency-neutral, net sales decreased by 2 percent. “Above all, it’s our sports collection that makes me extremely proud, with an incredible development in our own ecommerce - not only...

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Björn Borg's sales increase 9.9 percent

For the period from October 1 to December 31, 2022, Björn Borg Group’s net sales amounted to 198.4 million Swedish krona, an increase of 9.9 percent. Net sales for the company’s own e-commerce and e-tailers amounted to 77 million Swedish krona, an increase of 20.6 percent. Sales for the company-owned e-commerce increased by 14.4 percent to 30.8...

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Björn Borg reports strong ecommerce growth

Björn Borg Group’s third quarter net sales for e-commerce and e-tailers amounted to 82.2 million Swedish krona, a decrease of 4.7 percent, while sales for the company’s own e-commerce increased by 28 percent to 29.5 million Swedish krona. The company said, operating profit for the quarter amounted to 30.6 million Swedish krona against 52.4...

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Björn Borg Q2 net sales drop but online sales improve

From the period between April 1 to June 30, 2022, Björn Borg Group’s net sales amounted to 161.5 million Swedish krona, a decrease of 0.8 percent. “We see strong growth in our own e-commerce that increased by 18 percent in the quarter and a gross profit margin at currency neutral rate grew strongly,” commented Björn Borg CEO Henrik Bunge. Björn...

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Björn Borg posts 22.7 percent sales growth

For the period between January 1 to March 31, 2022, the Björn Borg Group’s net sales amounted to 226.6 million Swedish krona, an increase of 22.7 percent. “2022 began very strongly with 22.7 percent growth compared with the previous year, and I can see that our momentum from 2021 has continued into 2022,” said Björn Borg CEO Henrik Bunge. The...