Blauer USA news and archive

Blauer and Pirelli unveil collaboration at Milan Men’s Fashion Week

American-born fashion brand Blauer, part of the Italian group FGF Industry, has unveiled a new collaboration with tyre manufacturer Pirelli during Milan Men’s Fashion Week. The Blauer x Pirelli capsule features four genderless outerwear items made from recycled materials, which have been designed to merge Blauer’s roots in workwear and technical...

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Fashion

At FGF Industry, young people are not afraid to be at the top of their game

FashionUnited publishes an interview series dedicated to the most requested professionals in the field of fashion, both by the brands and by companies active in fashion and luxury e-commerce. We decided to hear from companies to understand which are the most popular roles and how much can be earned by those who hold these positions. This week we...

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Fashion

Blauer USA opens first stores in China

US fashion brand Blauer USA marked its entry into the Chinese market with the opening of two new stores. On 5th July, the company opened its first store in Shanghai’s Global Harbor luxury shopping mall and just a few days later, on 11th July, at Palace 66 in Shenyang in China's Northeast. A third Blauer USA store is planned in September in Wuxi,...