Bosideng news and archive

Who is Bosideng, the Chinese giant that has appointed Kim Jones as artistic director?

Originating from a rural workshop in 1976, Bosideng has now established itself as China's leading puffer jacket brand, embarking on a journey into the luxury market with Kim Jones. During Paris Fashion Week in September 2025, FashionUnited had the opportunity to meet Gao Dekang, president of Bosideng. The meeting was scheduled around a major...

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Former Dior designer Kim Jones makes move to Chinese outerwear brand

British designer Kim Jones has added a new employer to his CV. The former Dior menswear designer has joined Chinese outerwear brand Bosideng, as confirmed to FashionNetwork. The Chinese brand made its debut on the Paris Fashion Week catwalk in 2025. Jones is not taking over the entire creative direction of the brand. He is responsible for the...

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Report

Moose Knuckles secures minority investment from Bosideng for strategic growth

Canadian luxury outerwear brand Moose Knuckles has entered into a strategic partnership with Chinese down apparel giant Bosideng. The exact terms of the deal were not disclosed. Moose Knuckles aims to leverage the financial backing and strategic support provided by Bosideng and its majority investor group led by international private equity firm...

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Fashion

Nike is world's top valuable apparel brand

Nike is the world’s most valuable apparel brand for the seventh consecutive year, according to data from the Brand Finance Apparel 50 2021 report. In a trying year for retailers and brands, the total value of the world’s top 50 most valuable apparel companies declined by 8 percent. Footwear brands are the only category to see growth, up 9...

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Fashion

Bosideng, a Chinese outerwear brand, hopes London Fashion Week will bring it prestige

Precisely two years ago Bosideng, a Chinese manufacturer of down jackets, closed its store on London’s South Molton Street and ceased UK operations. At the time the Shanghai-based company cited a lack of return on investment leading it to rent out the property, at least the ground floor, to an unassuming Italian café chain. “We will return to...

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Facts & figures of the biggest Chinese fashion companies: Bosideng

Founded in 1976 by Gao Dekang, Bosideng has 7,579 retail outlets across China, making it the largest down clothing company in the country. In October 2007, Bosideng International Holdings Limited was listed on the Hong Kong Stock Exchange and through years of development is now valued at 26.818 billion RMB. There are six core brands under the...

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Retail

Bosideng to exit UK market, close London store

Chinese label Bosideng is to exit the UK market after operating for just four years. The company opened a flagship store on South Molton street in 2012, a property its parent company purchased in 2011. The store has now been closed. At the time of opening Bosideng operated over 10,000 stores in its home country, but was virtually unknown outside...

Apparel

Bosideng continues to invest in Europe

Chinese down and menswear retailer Bosideng has launched its new collection Bosideng Plus Zero, which taps into what the Chinese apparel giant knows best: making warm winter jackets. Bosideng Plus Zero is headquartered in Rome and has been designed in Italy and produced in China. The move confirms that the brand is in Europe to stay as the new...

Fashion

Bosideng all set to buy British fashion chain

Chinese down and menswear retailer Bosideng is ready to acquire a British 80-shop fashion chain. In its quest to build a European presence, increase sales outside of China and boost its image at home, the Hong Kong-based company is also in talks with European luxury fashion companies. "The majority of Chinese consumers still prefer Western...