Boucheron news and archive

Emily in Paris redefines brand integration in streaming era

The latest installment of Netflix's hit series Emily in Paris is revolutionising the landscape of brand integration in television, potentially reshaping the future of luxury marketing. The first four episodes of season 4, which premiered to an audience of over 58 million households worldwide, showcase a sophisticated blend of narrative and...

Business

Boucheron acquires haute jewellery workshop

Haute jeweller Maison Boucheron has strategically acquired a renowned fine jewellery workshop near Place Vendôme in Paris, reinforcing its commitment to expanding production capabilities. Comprising four entities—Blondeau, Belter, Chanson, and FG Développement—the workshop has been operating collaboratively at the same address since 2017....

BusinessFeatured

Coronavirus controversy: LVMH and Kering backtrack to put employees on state assisted finance scheme

A coronavirus controversy has seen luxury giants LVMH and Kering backtrack on putting employees on a French government assistance scheme for the pay-out of salaries. The Financial Times revealed the two luxury goods groups received a backlash after Chanel and Hermès, two smaller rival companies, announced they would cope without state support....