British lingerie retailer Boux Avenue, part of the Theo Paphitis Retail group, has unveiled a new limited-edition collaboration with London-based designer Dilara Findikoglu. The British-Turkish fashion designer, a graduate from Central Saint Martins who showcases during London Fashion Week, is known for her fantastical gothic romance aesthetic...
Jan 22, 2025
From Friday 8th to Sunday 10th March 2024, in support of International Women’s Day, Boux Avenue will be donating 10% of sales from their Heart Satin Pyjama Set in Blue to their charity partners CoppaFeel! and Jo's Cervical Cancer Trust, continuing their mission in helping to look after women's health from top to bottom. In May 2023, Boux Avenue,...
Mar 7, 2024
Lingerie retailer Boux Avenue, part of the Theo Paphitis Retail Group, has reported that total sales increased by 9.1 percent in the year to March 31, 2021, compared with the same period in 2019. The retailer describes the growth as an “amazing performance” considering its stores were closed for more than half of the year due to the pandemic,...
Jan 6, 2022
London - Lingerie retailer Boux Avenue has announced that Marks and Spencer’s Rachel Harley will join the brand as it is new merchandising director to complete its new management team. Harley, who is currently head of merchandising for lingerie, swim, sleepwear, hosiery and active at Marks and Spencer, has been instrumental in leading a team of...
Jun 11, 2019
For the financial year ending December 31, 2018, Boux Avenue Limited reported fall in turnover as well as operating profit. While revenues dropped from 49.4 million pounds to 47.4 million pounds with 3 percent decrease in like-for-like sales compared to 7 percent increase last year, operating loss widened to 9.9 million pounds from just 3.8...
Jan 10, 2019
Lingerie brand Boux Avenue reports total UK sales increased by 11.2 percent to 49.4 million pounds in its sixth full year of trading in the UK. In the year ending April 1, 2017, Boux Avenue saw like-for-like growth of 7 percent, which it states was delivered through “continued online success”, which grew by more than 30 percent. However, the...
Jan 10, 2018
Lingerie brand Boux Avenue has come a long way since launching five years ago, with chief executive Theo Paphitis declaring that the high street brand has “come of age,” and ahead of its busiest time of year Christmas, FashionUnited caught up with him at the brand’s festive campaign launch party to discuss the retailer’s success and ambitions,...
Nov 16, 2017
Boux Avenue, a part of Theo Paphitis Retail Group having 28 stores in the UK, saw like for like sales during the Christmas period, increase 16.6 percent, accelerating from 8.9 percent last year. Commenting on the trading, Theo Paphitis, the group's owner, said in a statement, “Once again, we observed the further shift of our customers to...
Jan 9, 2017