Brand Machine Group news and archive

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

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Fashion

Brand Machine Group launches soft home division

Global brand house Brand Machine Group (BMG) is expanding into the global homeware category with a new soft home and lifestyle department division, launching to wholesale this summer with sports brand U.S. Polo Assn.’s inaugural homeware collection. The new homeware division will be led by newly appointed commercial director Mike Barker and aims...

FashionPress Release

Penfield unveils coastal inspired SS25 collection

Founded in Hudson, Massachusetts, in 1975, Penfield has been a pioneer in the American outerwear industry, crafting stylish and functional pieces designed for the unique New England weather. This season, we are excited to unveil the SS25 collection, a tribute to the rugged beauty of Massachusetts’ iconic coastline, particularly Cape Cod and the...

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Management

Brand Machine Group expands into Australia

Brand Machine Group (BMG), the international fashion brand owner and licensing house, has expanded into Australia with a new showroom in Syndey to showcase its portfolio of fashion brands. BMG's Sydney showroom, located in Surry Hills, is part of the group’s broader expansion strategy into Asia Pacific and will give buyers across the region...

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Brand Machine Group names chief product officer

Brand Machine Group, the international fashion brand owner and licensing house, has appointed Jonathan Tillery as its chief product officer to drive sourcing initiatives and support the company's ambitious growth plans. Tillery, who previously consulted at Brand Machine Group, has held leadership roles at companies, including Primark, George, Li...

Retail|In Pictures

U.S. Polo Assn. continues UK expansion

Sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is continuing to expand in the UK with a new store at East Midlands Designer Outlet. The 2,000-square-foot store opening in partnership with its UK licensee, Brand Machine Group, marks its second store, joining its McArthurGlen Cheshire...

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Fashion

Brand Machine Group signs Jack Wills global license agreement

Brand Machine Group, the international fashion brand owner and licensing house, has signed a long-term licensing partnership with Jack Wills. The two companies have worked collaboratively since 2020, launching the Jack Wills kidswear globally, and the new deal will see an adult offering added to the proposition to expand the brand into markets...

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Management

Brand Machine Group acquires Peckham Rye

Brand Machine Group (BMG), the international fashion brand owner and licensing house, has acquired two-century-old London tailors, Peckham Rye to bolster its growing menswear portfolio. The acquisition is part of BMG’s strategic plans to grow its menswear division, following on from relaunching luxury menswear brand Duchamp in 2022 and naming...

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Brand Machine Group adds head of buying to grow menswear

Brand Machine Group (BMG), the international fashion brand owner and licensing house, has named Robert Cork as head of buying for its menswear division. The newly created role is part of the group’s continued global and retail expansion and its strategic plans to grow the menswear division further. In a statement, BMG said that Cork would be...

People

Brand Machine Group appoints new chief financial officer

Brand Machine Group (BMG), the fashion and lifestyle brand owner and global licensing house, has appointed James Simpson as its new chief financial officer to drive strategic growth at the organisation. Simpson, a former Asos executive, joins BMG from Science In Sport, where he served as the finance officer and was responsible for the...

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Brand Machine Group names chief technology and operating officer

Brand Machine Group, the international fashion brand owner and licensing specialist, has named Daljit Bhasin as chief technology and operating officer as part of the retail group's push towards global expansion. Bhasin has a proven background of cross-sector, cross-border and operational transformation and has previously worked across Torque...

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Fashion |Interview

Duchamp relaunches with first collection in two years

British luxury menswear brand Duchamp, known for its elegant tailoring and accessories, is relaunching with a resort collection for spring/summer 2022, followed by an autumn/winter 22 collection in September. Global licensing specialists Brand Machine Group acquired Duchamp for an undisclosed sum last year and immediately named ex-Kent & Curwen...