BrandZ news and archive

Amazon named ‘most valuable’ global retail brand

E-commerce giant Amazon has been named the ‘most valuable’ retail brand across pure retail, luxury brands, apparel, and the fast food sector, in the inaugural BrandZ Top 75 ‘most valuable’ Global Retail Brands ranking from WPP. Despite shifts in consumer habits, priorities and expectations of the shopping experience, the inaugural BrandZ ranking...

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Fashion

Value of global apparel brands remains stationary in 2015

The total value of the top 10 mass-market fashion labels remained stagnant in 2015 at 99.7 billion dollars, according to the 2015 BrandZ Study. The apparel category witnessed only a 0.1 percent change in brand value this year, a disappointing result following a 29 percent increase in 2014 when the clothing sector led all categories in value...