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Marks & Spencer launches contact-free bra fit service

Marks & Spencer has launched a new contact-free bra fit service at 64 of its biggest stores in England & Wales in the latest example of a retailer adapting to Covid-19. The retailer’s team of lingerie experts will show customers how to take their own underband measurements accurately with a sterilised tape measure and will assess cup size, all...

Dec 3, 2020

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Fashion

Lingerie looks for new bottom line after #MeToo

"We haven't yet found a better way of selling knickers than a beautiful bottom," says Sarah Stagliano, one of a new breed of French lingerie designers grappling with how to make exciting underwear in the age of #MeToo. With G-strings and push-up bras losing their allure as ultra sexiness gives ways to comfort, and the whole idea of seduction...

Jan 17, 2019

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