Brax news and archive

Brax managing director: “We always see opportunities for growth”

The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...

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Business

Brax Achieves Record Sales in 2024

Trousers manufacturer Brax concluded the past fiscal year with record sales. Leineweber GmbH & Co. KG achieved the highest turnover in the company's history in 2024, the Herford-based company behind the Brax brand announced on Thursday. Revenues amounted to 361 million euros. Year-over-year, and adjusted for the sales of the Aschaffenburg-based...

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New partners, continued growth for Cotton made in Africa

International demand for Cotton made in Africa (CmiA) cotton continues to grow. German fashion brand Brax, Jolo Fashion Group from the Netherlands and fashion and lifestyle brand Shinsegae International from South Korea have recently joined the CmiA initiative to promote sustainable cotton cultivation, protect the environment and improve the...

FashionPress Release

Highly recommended by ducks and geese : BRAX Zero Down

BRAX Feel Good presents Zero Down : a lightweight sensation with the look and feel of down, but without a single feather. Highly recommended by ducks and geese! The trend is defined by a synthetic lining that offers a sustainable replacement for classic down. It ensures a consistently comfortable body temperature, even in wet weather, while the...